or


[01/27/09 - 12:52 PM]
ABC's Monday Lineup Grows in Viewers and Adults 18-49 for the 2nd Week in a Row
ABC spins the numbers for Monday, January 26.

[via press release from ABC]

Quick Take for Monday, January 26, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC's Monday Lineup Grows in Viewers and Adults 18-49 for the 2nd Week in a Row, Matching its Best Young Adult Performance in 4 Months

Airing Against Fox's Original Dramas, "The Bachelor" Hits Season Highs in Total Viewers and Adults 18-49

"The Bachelor" Wins its Time Slot Across All Key Women, Leading from 8-10pm and Standing as Monday's No. 1 Show Among Women 18-34 for the 4th Straight Week

"True Beauty" Posts Best-Since-Premiere Performance in Viewers and Young Adults, Leading the 10 O' Clock Hour in Adults 18-34, Adults 18-49 and All Key Women

Monday Night (8:00-11:00 p.m.)

Increasing over the previous week in viewers (9.4 million vs. 8.6 million) and young adults (3.6/9 vs. 3.3/8) for the 2nd week in a row, ABC's Monday lineup matched its strongest performance in Adults 18-49 since premiere Monday 4 months ago � since 9/22/08. In addition, the Net turned in its strongest Monday ratings in Adults 18-34 (3.4/9) and Women 18-34 (5.1/13) in 10 months � since 3/17/08. ABC ranked No. 1 among Women 18-34 (5.1/13) and Women 18-49 (5.3/12), taking the top spot on the night among Women 18-34 for the 4th consecutive week and ranking No. 1 among Women 18-49 for the 3rd time in the last 4 weeks.

"The Bachelor" (8:00-10:00 p.m.)

Opposite Fox's original dramas, ABC's "The Bachelor" built on the previous week's telecast for the 3rd time in a row, hitting season highs in both Total Viewers (10.6 million) and Adults 18-49 (3.9/10). In fact, the show matched its largest non-finale audience in over 4 1/2 years � since 5/12/04.

� "The Bachelor" won its 8:00 � 10:00 p.m. time-slot, beating Fox's original dramas, across all key Women demos: Women 18-34 (5.8/14), Women 18-49 (5.9/13) and Women 25-54 (6.3/13). In addition, "The Bachelor" led its time period and qualified as Monday's No. 1 TV program among Women 18-34 for the 4th week in a row.

� Leading its final half-hour in Adults 18-49, "The Bachelor" built its audience in each half-hour from 8:00-10:00pm, growing by 1.5 million viewers (10.0 million to 11.5 million) and by 22% in Adults 18-49 (3.6/9 to 4.4/10) from start to finish.

"True Beauty" (10:00-11:00 p.m.)

"True Beauty" produced best-since-premiere numbers in both Total Viewers (7.0 million) and Adults 18-49 (2.9/7), winning the 10 o'clock hour in the key young adult sales demographic. The new ABC unscripted series also topped its time period among Adults 18-34 (2.6/7) and in each of the key Women demographics: Women 18-34 (3.8/10), Women 18-49 (4.2/10) and Women 25-54 (4.4/10). "True Beauty" has won its hour among Women 18-34 in all 4 of its airings.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 1/26/09.





  [january 2009]  
S
M
T
W
T
F
S
    


· BACHELOR, THE (ABC)
· TRUE BEAUTY (ABC)









most recent ratings | view all posts
[11/22/14 - 09:02 AM]
"Constantine" Jumps 38% Week to Week in Adults 18-49 to Hit Its Highest Rating Since Its Series Debut
NBC spins the numbers for Friday, November 21.

[11/22/14 - 08:45 AM]
Friday's Broadcast Ratings: ABC Tops Demos for Fourth Consecutive Week
The network's "Shark Tank" posts a 2.0 rating among adults 18-49.

[11/22/14 - 08:39 AM]
ABC Wins Friday for November Sweep in Adults 18-49 - Hits Season Highs Across the Night
ABC spins the numbers for Friday, November 21.

[11/21/14 - 11:00 AM]
Season Three Premiere of Bounce TV's "Off The Chain" Series Reaches Over 1.7 Million Viewers
Bounce TV spins the numbers for Wednesday, November 19.

[11/21/14 - 08:56 AM]
"Parenthood" Is Up Week to Week by 40% in 18-49 Rating to Season High
NBC spins the numbers for Thursday, November 20.

[11/21/14 - 08:43 AM]
Thursday's Broadcast Ratings: ABC Tops Viewers, Demos with Fall Finales
"Grey's Anatomy," "Scandal" and "How to Get Away with Murder" power the Alphabet in front last night.

[11/21/14 - 08:27 AM]
ABC Wins All 4 November Sweep Thursdays for the First Time in Over 23 Years
ABC spins the numbers for Thursday, November 20.

[11/20/14 - 11:27 AM]
"The Tonight Show" Continues Dominance Against ABC, CBS Timeslot Competition for Week of Nov. 10-14
NBC spins the late-night numbers for the week of November 10-14.

[11/20/14 - 08:51 AM]
"The Mysteries of Laura" Captures Its Highest 18-49 and Total-Viewer Results Since October 15
NBC spins the numbers for Wednesday, November 19.

[11/20/14 - 08:30 AM]
Wednesday's Broadcast Ratings: "Modern Family" Powers Demo Victory for ABC
The Alphabet's flagship comedy is also up nearly 20% from last week among adults 18-49.

[11/20/14 - 08:23 AM]
Up Year to Year and Week to Week, ABC is No. 1 on Wednesday in Adults 18-49
ABC spins the numbers for the Wednesday, November 19.

[11/20/14 - 06:13 AM]
Bravo Media Scores Best Tuesday Prime Among All Key Demos Year To-Date
Bravo spins the numbers for Tuesday, November 18.

[11/19/14 - 11:37 AM]
"Madam Secretary" Elevates CBS's Sunday Upscale Audience
CBS spins the numbers for its Sunday lineup to date this season.

[11/19/14 - 10:16 AM]
Season to Date ABC Is the Only Net Up in Adults 18-49 and Gains the Most Viewers
ABC further spins the numbers for the season to date.

[11/19/14 - 10:10 AM]
CBS Tuesday Dramas Up in Viewers and Demos; Network Sweeps Night
CBS spins the numbers for Tuesday, November 18.