or


[01/27/09 - 12:52 PM]
ABC's Monday Lineup Grows in Viewers and Adults 18-49 for the 2nd Week in a Row
ABC spins the numbers for Monday, January 26.

[via press release from ABC]

Quick Take for Monday, January 26, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC's Monday Lineup Grows in Viewers and Adults 18-49 for the 2nd Week in a Row, Matching its Best Young Adult Performance in 4 Months

Airing Against Fox's Original Dramas, "The Bachelor" Hits Season Highs in Total Viewers and Adults 18-49

"The Bachelor" Wins its Time Slot Across All Key Women, Leading from 8-10pm and Standing as Monday's No. 1 Show Among Women 18-34 for the 4th Straight Week

"True Beauty" Posts Best-Since-Premiere Performance in Viewers and Young Adults, Leading the 10 O' Clock Hour in Adults 18-34, Adults 18-49 and All Key Women

Monday Night (8:00-11:00 p.m.)

Increasing over the previous week in viewers (9.4 million vs. 8.6 million) and young adults (3.6/9 vs. 3.3/8) for the 2nd week in a row, ABC's Monday lineup matched its strongest performance in Adults 18-49 since premiere Monday 4 months ago � since 9/22/08. In addition, the Net turned in its strongest Monday ratings in Adults 18-34 (3.4/9) and Women 18-34 (5.1/13) in 10 months � since 3/17/08. ABC ranked No. 1 among Women 18-34 (5.1/13) and Women 18-49 (5.3/12), taking the top spot on the night among Women 18-34 for the 4th consecutive week and ranking No. 1 among Women 18-49 for the 3rd time in the last 4 weeks.

"The Bachelor" (8:00-10:00 p.m.)

Opposite Fox's original dramas, ABC's "The Bachelor" built on the previous week's telecast for the 3rd time in a row, hitting season highs in both Total Viewers (10.6 million) and Adults 18-49 (3.9/10). In fact, the show matched its largest non-finale audience in over 4 1/2 years � since 5/12/04.

� "The Bachelor" won its 8:00 � 10:00 p.m. time-slot, beating Fox's original dramas, across all key Women demos: Women 18-34 (5.8/14), Women 18-49 (5.9/13) and Women 25-54 (6.3/13). In addition, "The Bachelor" led its time period and qualified as Monday's No. 1 TV program among Women 18-34 for the 4th week in a row.

� Leading its final half-hour in Adults 18-49, "The Bachelor" built its audience in each half-hour from 8:00-10:00pm, growing by 1.5 million viewers (10.0 million to 11.5 million) and by 22% in Adults 18-49 (3.6/9 to 4.4/10) from start to finish.

"True Beauty" (10:00-11:00 p.m.)

"True Beauty" produced best-since-premiere numbers in both Total Viewers (7.0 million) and Adults 18-49 (2.9/7), winning the 10 o'clock hour in the key young adult sales demographic. The new ABC unscripted series also topped its time period among Adults 18-34 (2.6/7) and in each of the key Women demographics: Women 18-34 (3.8/10), Women 18-49 (4.2/10) and Women 25-54 (4.4/10). "True Beauty" has won its hour among Women 18-34 in all 4 of its airings.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate, Live + Same Day Ratings), 1/26/09.





  [january 2009]  
S
M
T
W
T
F
S
    


· BACHELOR, THE (ABC)
· TRUE BEAUTY (ABC)









most recent ratings | view all posts
[08/01/15 - 11:25 AM]
Disney's "Descendants" Waves Magic Ratings Wand for Disney Channel with 6.6 Million Total Viewers
Disney Channel spins the numbers for Friday, July 31.

[08/01/15 - 08:54 AM]
Friday's "Dateline" Hits Three-Week Highs in 18-49 and Total Viewers
NBC spins the numbers for Friday, July 31.

[08/01/15 - 08:45 AM]
Friday's Broadcast Ratings: "Dateline" Powers NBC to Demo Victory
The Peacock leads the night among adults 18-49 for the fifth consecutive week.

[07/31/15 - 09:31 AM]
E!'s "I Am Cait" Ranks as Cable's Biggest Unscripted Launch of the Year and E!'s Most-Watched Series Debut in Over a Decade
E! further spins the numbers for Sunday, July 26.

[07/31/15 - 08:40 AM]
"Dateline Mystery" Matches NBC's Best Rating in the Thursday 9-11 P.M. Slot Since May
NBC spins the numbers for Thursday, July 30.

[07/31/15 - 08:39 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Keep CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[07/31/15 - 07:00 AM]
Original Reporting Fuels Television Year-to-Date Audience Growth and Solid Key News Demo Performances for All CBS News Broadcasts
CBS spins the numbers for the week of July 20-26.

[07/30/15 - 06:57 PM]
Disney's "Descendants" Garners Over One Million Views on the WATCH Disney Channel App Ahead of Its Television Premiere Tomorrow
Disney Channel spins its digital numbers to date.

[07/30/15 - 02:10 PM]
WNBA All-Star Game Delivers Strong Viewership over 2014
ESPN spins the numbers for Saturday, July 25.

[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.

[07/30/15 - 11:58 AM]
July 2015 Is GSN's Most Watched Month Ever in Primetime; Original Programming Reaches Viewership Milestone
GSN spins the numbers for the month to date.

[07/30/15 - 10:41 AM]
"The Tonight Show" Dominates ABC, CBS Timeslot Competition for Week of July 20-24
NBC spins the late-night numbers for the week of July 20-24.

[07/30/15 - 08:48 AM]
NBC Wins Wednesday Among the Big 4 in Every Key Measure
NBC spins the numbers for Wednesday, July 29.

[07/30/15 - 08:28 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Demos
"America's Got Talent" and "Last Comic Standing" pave the way for another Peacock victory.

[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.