or


[01/29/09 - 12:25 PM]
ABC Finishes No. 2 to FOX on Wednesday in Adults 18-49
ABC spins the numbers for Wednesday, January 28.

[via press release from ABC]

Quick Take for Wednesday, January 28, 2009 (Fast Affiliate Live + Same Day Program Ratings)

ABC Finishes No. 2 to Fox on Wednesday in Adults 18-49, Leading Third-Place NBC by 38% and Fourth-Place CBS by 45%

Demonstrating its Appointment-TV Status, "Lost" Surges from its Lead-in to Beat Fox's "Idol"-Boosted "Lie to Me" in the 9pm Hour by 9% in Adults 18-49 And Stands as Wednesday's No. 1 Scripted TV Show for the 2nd Week in a Row

"Lost" Retains Nearly All of its Week-Ago Premiere Viewers and Young Adults, While Posting the Series' Top Men 18-34 and Men 18-49 Numbers Since March '08

Excluding the Prior Week's "Lost" Premiere, ABC's "Life on Mars" Opens on its New Night with ABC's Strongest Series Numbers in the Time Period in Almost 4 Months

Wednesday Night (8:00-11:00 p.m.)

ABC took second place on Wednesday in Adults 18-49 (2.9/7) to an "American Idol"-driven Fox, besting third-place NBC by 38% (2.1/5) and fourth-place CBS by 45% (2.0/5).

"Lost" (9:00-10:00 p.m.)

Demonstrating its appointment-television status, "Lost" surged from its lead-in by 5.8 million viewers and by 182% in young adults to win the 9 o'clock hour in Adults 18-49 and stand as Wednesday's No. 1 scripted TV show for the 2nd week in a row. Winning the 9 o'clock hour, "Lost" overcame Fox's "Idol"-boosted episode of "Lie to Me" by 9% in Adults 18-49 (4.8/11 vs. 4.4/10).

* For the 2nd week in a row, "Lost" qualified as Wednesday's No. 1 scripted TV program in Adults 18-49, Adults 25-54 and across each of the key Men demographics (M18-34/M18-49/M25-54). Moving ahead of Fox's "Lie to Me" on their second match-up, "Lost" also emerged as the night's highest-rated scripted series in Adults 18-34.

* "Lost" retained nearly all of its week-ago season premiere delivery in Total Viewers (97% - 11.1 million vs. 11.4 million) and Adults 18-49 (96% - 4.8/11 vs. 5.0/12). The show was up from its season opener in key Men, posting the series' highest-rated telecast since early-March 2008 in Men 18-34 (4.4/12 vs. 4.2/12) and Men 18-49 (4.6/12 vs. 4.5/12) - since 3/6/08.

"Life on Mars" (10:00-11:00 p.m.)

On its new night, ABC's "Life on Mars" ranked No. 2 against its veteran NBC ("Law & Order") and CBS ("C.S.I.: NY") drama competition in the 10 o'clock hour among Adults 18-34 (1.6/5), Men 18-34 (1.6/5) and Men 25-54 (2.7/7).

* Excluding the prior week's 2-hour "Lost" which ran into the hour, "Life on Mars" drew ABC's biggest audience (6.5 million) and top Adult 18-49 rating (2.3/6) with series programming in the time slot in nearly 4 months - since 10/1/08.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 1/28/09.





  [january 2009]  
S
M
T
W
T
F
S
    


· AMERICAN IDOL (FOX)
· CSI: NEW YORK (CBS)
· LAW & ORDER (NBC)
· LIE TO ME (FOX)
· LIFE ON MARS (ABC)
· LOST (ABC)











most recent ratings | view all posts
[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.

[02/27/15 - 08:31 AM]
ABC Wins Its 5th Consecutive Thursday Night Among Adults 18-49
ABC spins the numbers for Thursday, February 26.

[02/27/15 - 08:27 AM]
Thursday's Broadcast Ratings: "How to Get Away with Murder" Powers Demo Victory for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[02/26/15 - 01:41 PM]
ABC's Primetime Grows the Most During the 2015 February Sweep, Winning Monday, Thursday and Friday During the Month in Adults 18-49
ABC spins the numbers for the February sweeps period.

[02/26/15 - 01:24 PM]
Daytona 500 Bounces Back & Daytona Speedweeks Viewership Up on FOX Sports 1
FOX Sports spins the numbers for its NASCAR coverage to date this season.

[02/26/15 - 10:34 AM]
"The Tonight Show" Scores Highest 18-49 and Total Viewers in 11 Months for Week of Feb. 16-20
NBC spins the late-night numbers for the week of February 16-20.

[02/26/15 - 09:12 AM]
CBS Scores with Night of Reality Premieres
CBS spins the numbers for Wednesday, February 25.

[02/26/15 - 08:50 AM]
"Mysteries of Laura" Equals Its Top 18-49 Rating Since October 1
NBC spins the numbers for Wednesday, February 25.

[02/26/15 - 08:35 AM]
Wednesday's Broadcast Ratings: "Empire" Soars to Another High for FOX
The show's 5.3 rating among adults 18-49 eclipses the competition last night.

[02/26/15 - 08:34 AM]
"The Goldbergs" Spikes Over Its Lead-in, Beats "Survivor" and Equals a Season High
ABC spins the numbers for Wednesday, February 25.