DISCOVERY CHANNEL CONTINUES ITS RATINGS SUCCESS WITH A TOP-RATED TUESDAY NIGHT LINE UP
DIRTY JOBS Ranks #1 Ad-Supported Cable Program Among M25-54
Discovery Channel's Tuesday primetime line up of DIRTY JOBS and WRECKREATION NATION were among the top rated cable programs of the night on January 27.
Tuesday�s premiere episode of DIRTY JOBS ranked #1 on ad-supported cable among M25-54 in the 9P timeslot with a delivery of 868K in the demo. Demonstrating its broad appeal as a series, the episode saw double-digit gains among women in all demos (+41% W25-54, +37% W18-34, +21% P55+ and +36% P2-17) compared to timeslot norms this quarter.
WRECKREATION NATION, which debuted on Discovery Channel on January 6, saw notable gains in P35-54 (+32%) compared to last week�s episode. The series was the #5 ad-supported cable program in its 10P timeslot on M25-54 ratings (1.0) and delivery (534K).