[02/02/09 - 07:01 AM]
Wwe(R): Male Ratings Champ
World Wrestling Entertainment spins the numbers for the season to date.

[via press release from WWE]

WWE�: Male Ratings Champ

STAMFORD, Conn. -- World Wrestling Entertainment�'s television programming is number one among males on all of broadcast television on Friday nights; number one among males on all of cable television on Monday Nights; and number one among male viewers on Sci-Fi.

Friday Night SmackDown� on MyNetworkTV (8:00 PM ET/PT) is the number one program Friday nights on broadcast television among males under the age 50, especially the key M12-17 and M18-34 demos

Monday Night RAW� on the USA Network (9:00 PM ET) is the number one entertainment program on primetime cable among male viewers (M2+), including M18-34, M18-49 and M25-54

ECW� (9:00 PM ET, Tuesdays) is the number one program on Sci Fi among male viewers (M2+) including M12-17, M18-34, M18-49 and M25-54

For advertisers looking to reach the male demographic, WWE's male dominance is the reason why it is considered the best value in entertainment.

Additional information on World Wrestling Entertainment Inc (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events, broadcast television, cable television, pay-per-view, Internet, feature films, entertainment, professional sports, and licensed merchandise; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreements, including television distribution agreements; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties, our dividend is based on a number of factors, including our liquidity and historical and projected cash flow, strategic plan, our financial results and condition, contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.

  [february 2009]  


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