or


[02/05/09 - 12:57 PM]
ABC Finishes No. 2 to FOX on Wednesday in Adults 18-49
ABC spins the numbers for Wednesday, February 4.

[via press release from ABC]

Quick Take for Wednesday, February 4, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Finishes No. 2 to Fox on Wednesday in Adults 18-49, Leading NBC and CBS Tied in Third Place by 47% in the Key Demo

ABC's Wednesday Results Jump Year to Year by Nearly 1 Million Viewers and by 12%

"Lost" Catapults Over its Lead-in to Rank No. 1 in the 9pm Hour with Adults 18-49 and Adults 18-34, Opposite Fox's "Idol"-Fueled "Lie to Me"

For the 3rd Straight Week, "Lost" is Wednesday's Top Scripted Show In Adults 18-49 and Marks its 2nd Consecutive Week in Adults 18-34

"Life on Mars" is Up from its Week-Ago Premiere in Adults 18-34 and Generates ABC's Top Men 18-34 Number in the Slot with Series Programming This Season

Wednesday Night (8:00-11:00 p.m.)

ABC took second place on Wednesday in Adults 18-49 (2.8/7) to an "American Idol"-driven Fox, besting NBC and CBS in a third-place tie by 47% (1.9/5).

� ABC's Wednesday results were up from the same night last year (2/6/08) by nearly 1 million viewers (7.3 million vs. 6.4 million) and by 12% in Adults 18-49 (2.8/7 vs. 2.5/6)

"Lost" (9:00-10:00 p.m.)

Continuing to exhibit its appointment-television status, "Lost" catapulted from its lead-in by 6.2 million viewers and by 176% in young adults to hold the No. 1 position in the 9 o'clock hour among Adults 18-49 (tied w/ "Lie to Me") and register as Wednesday's No. 1 scripted TV show for the 3rd straight week in the key young adult sales demo. In addition "Lost" overcame Fox's "Idol" lead-in coming into the hour, beating Fox's "Lie to Me" by 13% in Adults 18-34 (4.4/12 vs. 3.9/11) and ranking as the night's highest-rated scripted series in the demo for the 2nd consecutive week.

� Week to week "Lost" retained nearly all of its Total Viewers (98% - 11.0 million vs. 11.2 million) and Adults 18-49 (96% - 4.7/12 vs. 4.9/12), while growing from the prior week in both Women 18-34 (4.8/12 vs. 4.4/11) and Women 18-49 (5.1/12 vs. 5.0/11).

"Life on Mars" (10:00-11:00 p.m.)

During the 10 o'clock hour, ABC's "Life on Mars" ranked No. 2 among Adults 18-49 and delivered the No. 1 position in the time slot with Adults 18-34 (1.9/6) and Women 18-34 (2.1/7).

� "Life on Mars" was up from its week-earlier time period premiere by 36% in Adults 18-34 (1.9/6 vs. 1.4/4). Among Men 18-34 (1.6/5), "Life on Mars" delivered its highest rating since its October series debut (10/9/08), while producing ABC's best number this season in the time slot with regularly scheduled series programming.

� "Life on Mars" improved the time period for ABC over the same night last year with original series programming in Total Viewers (6.0 million vs. 5.2 million) and Adults 18-49 (2.1/6 vs. 2.0/5)

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 29% currently, from 22% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 2/4/09.





  [february 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (FOX)
· LIE TO ME (FOX)
· LIFE ON MARS (ABC)
· LOST (ABC)











most recent ratings | view all posts
[05/22/15 - 10:25 AM]
E! Delivers Ratings Highs Led by "Keeping Up with the Kardashians: About Bruce" Special and Season Finale of "The Royals"
E! further spins the numbers for Sunday, May 17.

[05/22/15 - 08:32 AM]
"500 Questions" Earns ABC's Best Summer Rating in its Slot Since August 2013
ABC spins the numbers for Thursday, May 21.

[05/22/15 - 08:31 AM]
"Mad Men" Finale Is Series' Highest-Rated Episode Ever Among Total Viewers and Adults 25-54
AMC further spins the numbers for Sunday, May 17.

[05/22/15 - 08:21 AM]
NBC's "Red Nose Day" Was No. 1 Among the Big 4 Networks in the 10 p.m. Hour
NBC spins the numbers for Thursday, May 21.

[05/22/15 - 07:01 AM]
NBA Western Conference Finals Game 2 Delivers 47 Percent Ratings Increase from Last Time on ESPN
ESPN spins the numbers for Thursday, May 21.

[05/21/15 - 03:43 PM]
Updated: ABC's 2014-15 Primetime Ratings
ABC further spins the numbers for the season to date.

[05/21/15 - 02:26 PM]
Update: NBC Wins the 2014-15 Primetime Season in Adults 18-49, Claims Its Second Consecutive September-to-May Crown
NBC further spins the numbers for the season to date.

[05/21/15 - 02:09 PM]
Final: ABC's 2015 May Sweep Ratings
ABC further spins the numbers for the May sweeps period.

[05/21/15 - 10:58 AM]
The Final Broadcast of the "Late Show with David Letterman" Delivers 13.76 Million Viewers - Its Largest Audience Since 1994
CBS spins the late-night numbers for Wednesday, May 20.

[05/21/15 - 08:57 AM]
"Mysteries of Laura" Captures Its Top Results Since February 25
NBC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:31 AM]
ABC's "500 Questions" Opens Solidly Against CBS' "Survivor" Finale
ABC spins the numbers for Wednesday, May 20.

[05/21/15 - 08:22 AM]
Wednesday's Broadcast Ratings: "Survivor" Finale Tops Viewers, Demos for CBS
The Eye closes the May sweeps period on top in both categories.

[05/20/15 - 08:41 AM]
ABC Is the Most-Watched TV Net on the Final Tuesday of the Season as the "Dancing with the Stars" Finale Ranks as the Night's Top Show
ABC spins the numbers for Tuesday, May 19.

[05/20/15 - 08:35 AM]
"The Voice" Jumps 33% Week to Week and Beats NBC's Season Average in the Slot by 65%
NBC spins the numbers for Tuesday, May 19.

[05/20/15 - 08:25 AM]
Tuesday's Broadcast Ratings: "The Voice" Wraps Season on Top in Demos for NBC
The Peacock leads the night among adults 18-49 while ABC is the most-watched network.