[02/06/09 - 02:18 PM]
Treasure Quest Delivers the Goods for Discovery Channel on Thursday Night and Continues Network Momentum
Discovery spins the numbers for Thursday, February 5.

[via press release from Discovery]


Following Odyssey Marine Exploration's announcement of the possible discovery of the HMS Victory earlier this week in a global news conference, viewers set their sights on Discovery Channel last night. TREASURE QUEST's Return of the Legend ranked as the third highest ad-supported cable program in the 10p-11p time slot in terms of M25-54 and M18-49 delivery. It was also among the top five programs in delivery for P25-54 (#4).

Compared to the 1Q08 time slot average (Thu 10p-11p), the premiere of TREASURE QUEST: Return of the Legend posted double-digit delivery gains for P2+ (+58%, to 1506) and across most key demos -- P25-54 (+72% to 831), M25-54 (+87% to 599), P18-49 (+46% to 751), and M18-49 (+64% to 561).

Momentum through original content, Discovery Channel continues to be a favorite among viewers with year-to-date double-digit delivery gains versus year-ago for P2+ (+10% to 1257) and all 25-54 and 18-49 demos -- P25-54 (+12% to 643), M25-54 (+13% to 412), W25-54 (+12% to 231), P18-49 (+14% to 670), M18-49 (+14% to 435), and W18-49 (+14% to 235). With a mixture of series and specials across core genres, Discovery's high-quality original content is driving delivery gains six nights of the week in Prime for P2+, P25-54, and P18-49.

Source: Nielsen. Live+SD. Prime year to-date=12/29/09-2/1/09.

  [february 2009]  


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