or


[02/12/09 - 11:29 AM]
ABC Marks Its 4th Straight Week of Year-To-Year Wednesday Increases in Young Adults
ABC spins the numbers for Wednesday, February 11.

[via press release from ABC]

Quick Take for Wednesday, February 11, 2009 (Fast Affiliate Live + Same Day Ratings)

Despite Facing an Extended 2-hour Installment of "Idol" This Year, ABC Marks Its 4th Straight Week of Year-to-Year Wednesday Increases in Young Adults

For the 4th Straight Wednesday, "Lost" is TV's No. 1 Scripted Show in Adults 18-49

Opposite the Second Hour of "Idol," "Lost" Surges from its Lead-in, Gains Audience From Start to Finish and Dominates its 9pm Drama Competition in Young Adults

"Lost" Matches its Highest Men 18-34 Number in Nearly 1 Year

"Life on Mars" Beats Originals of "CSI: NY" and "Law & Order" in Men 18-34

Up in Men 18-34 for the 2nd Week in a Row, "Life on Mars" Hits a Series High and ABC's Best Number in the Time Slot with Regular Programming Since October 2007

Wednesday Night (8:00-11:00 p.m.)

ABC earned second place on Wednesday among Adults 18-34 (2.6/7) to an "American Idol"-driven Fox, beating CBS by 44% (1.8/5) and NBC by 100% (1.3/4). The Net also finished No. 2 to Fox on the evening in Men 18-49 (2.5/7), Men 18-34 (2.7/8) and Women 18-34 (2.4/6).

� Although it faced stiffer demographic competition year to year from a 2-hour edition of Fox's "American Idol," versus an "Idol"/"Moment of Truth" combo a year ago, ABC's Wednesday results were up from the same night last year (2/13/08) by 8% in Adults 18-49 (2.6/7 vs. 2.4/6) and by 18% in Adults 18-34 (2.6/7 vs. 2.2/5). In fact it is ABC's 4th straight week to deliver year-to-year Wednesday gains among young adults, up on each week since the season premiere of "Lost."

� ABC was up week to week in both Adults 18-34 and Men 18-34, posting its best numbers in 3 weeks � since the season opener of "Lost" on 1/21/09.

"Lost" (9:00-10:00 p.m.)

Despite going up against the second hour of an extended 2-hour installment of "American Idol," self-starter "Lost" shot up from its lead-in by 5.4 million viewers (9.8 million vs. 4.4 million) and by 175% in young adults (4.4/10 vs. 1.6/4) and built its audience from start to finish. "Lost" registered as Wednesday's No. 1 scripted TV show for the 4th week in a row among Adults 18-49. In its hour, "Lost" beat out its CBS drama competition ("Criminal Minds") by 33% in Adults 18-49 (4.4/10 vs. 3.3/8) and by 132% in Adults 18-34 (4.4/11 vs. 1.9/5). The ABC drama was also the night's highest-rated scripted series with Adults 18-34 for the 3rd consecutive week.

� "Lost" matched its highest-rated telecast in nearly a year with Men 18-34 (4.5/12) � since 2/28/08.

Please Note: Based on the first round of DVR data for the show this season released earlier this week, "Lost" saw its overall audience grow by 1.9 million viewers and jump 18% in Adults 18-49 (+0.9) from its first-reported Live + Same Day and finalized Live + 7 Day numbers, making it one of the most-recorded and played back shows on TV.

"Life on Mars" (10:00-11:00 p.m.)

"Life on Mars" won the 10 o'clock hour among Men 18-34 (2.0/6), beating originals of CBS' "C.S.I.: NY" and NBC's "Law & Order" by 25% (1.6/5 � CBS and NBC tied).

� Posting its 2nd consecutive week of gains among young men, "Life on Mars" posted a series-high number among Men 18-34. In addition, "Life on Mars" generated ABC's top Men 18-34 number in the time period with regular programming since October 2007 (since 10/10/07).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 2/11/09.





  [february 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (FOX)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· LAW & ORDER (NBC)
· LIFE ON MARS (ABC)
· LOST (ABC)
· MOMENT OF TRUTH, THE (FOX)











most recent ratings | view all posts
[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.

[08/26/14 - 07:49 AM]
"The 66th Primetime Emmy(R) Awards" Posts NBC's Highest-Rated Monday in Metered-Market Households, Excluding Olympics, In Seven Years
NBC spins the numbers for Monday, August 25.

[08/25/14 - 12:30 PM]
New Era of "Doctor Who" Begins with Highest Rated Season Premiere Ever on BBC America
BBC America spins the numbers for Saturday, August 23.

[08/25/14 - 09:42 AM]
Last Night's "Big Brother" Is the Biggest Brother of the Summer
CBS spins the numbers for Sunday, August 24.

[08/25/14 - 09:02 AM]
Sunday's Broadcast Ratings: NFL Preseason Keeps NBC on Top
"Big Brother 16" on CBS however is the night's biggest draw among adults 18-49.

[08/25/14 - 08:34 AM]
NBC Sports Coverage of Last Night's Cincinnati Bengals-Arizona Cardinals Preseason Game Finishes the Night #1 in the 56 Local Markets
NBC spins the numbers for Sunday, August 24.

[08/25/14 - 08:25 AM]
ABC's "Rising Star" Finale is Up for the 2nd Straight Week in Adults 18-49
ABC spins the numbers for Sunday, August 24.

[08/24/14 - 08:34 AM]
Saturday's Broadcast Ratings: NASCAR Edges NFL Preseason for Top Spot
ABC leads the night among total viewers and adults 18-49 over CBS.