or


[02/17/09 - 11:52 AM]
ABC's Monday Lineup Posts Its Best Numbers to Date in Viewers and Adults 18-49
ABC spins the numbers for Monday, February 16.

[via press release from ABC]

Quick Take for Monday, February 16, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC's Monday Lineup Posts its Best Numbers to Date in Viewers and Adults 18-49 and Leads the Night in Adults 18-34 and All Key Women Demos

"The Bachelor" Hits Season Highs in Total Viewers and Adults 18-49, Building on the Prior Week's Telecast for the 6th Consecutive Week

Winning the 9 o'clock Hour in Viewers and Young Adults, "The Bachelor" Draws its Largest Non-Finale Audience Since 2003 and Best Adults 18-49 Rating Since 2004

Penultimate Episode of "True Beauty" Hits Best-Since-Premiere Numbers in Viewers and Adults 18-49, Winning at 10pm for the 2nd Time in its Last 3 Monday Telecasts

Monday Night (8:00-11:00 p.m.)

ABC registered its strongest numbers to date with its Monday lineup of "The Bachelor" and "True Beauty" in Total Viewers (10.7 million) and Adults 18-49 (4.0/10). ABC won the night among Adults 18-34 (3.7/10), as well as leading Monday across each of the key Women demographics: Women 18-34 (5.4/13), Women 18-49 (5.9/14) and Women 25-54 (6.1/13). ABC has ranked No. 1 on the night among Women 18-34 for 7 weeks in a row, while taking top spot among Women 18-49 for the 6th time in the last 7 weeks.

"The Bachelor" (8:00-10:00 p.m.)

Winning its 2-hour time slot in Adults 18-49 for the first time this season, ABC's "The Bachelor" registered season highs in both viewers (12.5 million) and young adults (4.4/10), building on the prior week's telecast for the 6th consecutive week. In fact "The Bachelor" has built on the prior week's performance for every telecast since its season premiere (1/5/09). In addition, "The Bachelor" attracted its largest non-finale audience in over 5 years and strongest Adults 18-49 rating in nearly 5 years � since 11/5/03 and 5/12/04, respectively.

� "The Bachelor" qualified as Monday's No. 1 TV program among across all key Women demos: Women 18-34 (6.1/15), Women 18-49 (6.6/15) and Women 25-54 (6.9/14). In fact, "The Bachelor" stood as Monday's top program among Women 18-34 in all 7 of its telecasts this season.

� Growing from its first hour to its second hour in Total Viewers by 1.6 million (11.7 million to 13.3 million) and by 23% in Adults 18-49 (4.0/10 to 4.9/11), "The Bachelor" won the 9 o'clock hour in both viewers and young adults.

"True Beauty" (10:00-11:00 p.m.)

The season's penultimate episode of "True Beauty" posted best-since-premiere numbers in Total Viewers (7.0 million) and Adults 18-49 (3.0/8-tie). "True Beauty" won Monday's 10pm hour in Adults 18-49 for the 2nd time in its last 3 telecasts, while leading the time slot among Women 18-34 (3.9/10) all 6 of its airings.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 2/16/09.





  [february 2009]  
S
M
T
W
T
F
S


· BACHELOR, THE (ABC)
· TRUE BEAUTY (ABC)









most recent ratings | view all posts
[05/04/15 - 12:03 PM]
Lifetime(R) Original Movie "Cleveland Abduction" Delivers 3.1 Million Viewers in World Premiere
Lifetime spins the numbers for Saturday, May 2.

[05/04/15 - 10:51 AM]
"The Big Bang Theory" Is The Week's Top Program in Viewer and Adult 18-49 Live Plus 7-Day Lift
CBS further spins the numbers for the week of April 13-19.

[05/04/15 - 10:36 AM]
Live + 7 Day Ratings: ABC Has 4 of the Week's Top 10 Biggest Broadcast Gainers in Adults 18-49
ABC further spins the numbers for the week of April 13-19.

[05/04/15 - 08:44 AM]
"A.D. The Bible Continues," "American Odyssey" Maintain 100% of Last Week's 18-49 Ratings
NBC spins the numbers for Sunday, May 3.

[05/04/15 - 08:37 AM]
ABC Wins Its 2nd Straight May Sweep Sunday in Adults 18-49
ABC spins the numbers for Sunday, May 3.

[05/04/15 - 08:34 AM]
Sunday's Broadcast Ratings: "Once Upon a Time," "Secrets & Lies" Top Demos for ABC
The Alphabet is the top broadcast network among adults 18-49 last night.

[05/03/15 - 09:30 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "48 Hours" tops both total viewers and adults 18-49 last night.

[05/03/15 - 09:28 AM]
"Saturday Night Live," With Host Scarlett Johansson, Ranks as the #1 Telecast of the Night on the Big 4 Networks
NBC spins the numbers for Saturday, May 2.

[05/02/15 - 09:23 AM]
"Dateline NBC" Delivers Its Most-Watched Friday in Four Weeks
NBC spins the numbers for Friday, May 1.

[05/02/15 - 09:07 AM]
Friday's Broadcast Ratings: "Shark Tank," "Beyond the Tank" Top Demos for ABC
The Alphabet is the network to beat among adults 18-49 last night.

[05/02/15 - 08:36 AM]
ABC Is #1 for 4th Straight Friday in Adults 18-49 - "Beyond the Tank" Opens Strong
ABC spins the numbers for Friday, May 1.

[05/01/15 - 01:19 PM]
Investigation Discovery Clinches Spot as Top 10 Network for Women in Prime in April
Investigation Discovery spins the numbers for the month of April.

[05/01/15 - 01:12 PM]
Discovery Channel Delivers Best April Ever in Men
Discovery spins the numbers for the month of April.

[05/01/15 - 12:21 PM]
ESPN's NFL Draft: Round 1 Scores Seven Million Viewers
ESPN spins the numbers for Thursday, April 30.

[05/01/15 - 08:51 AM]
Thursday's Broadcast Ratings: Expanded "Grey's" Pushes ABC in Front
The Alphabet leads the night among adults 18-49, edging CBS by a tenth of a ratings point.