or


[02/19/09 - 12:43 PM]
ABC Holds No. 2 to FOX and Posts Its 3rd Straight Week of Year-To-Year Wednesday Increases
ABC spins the numbers for Wednesday, February 18.

[via press release from ABC]

Quick Take for Wednesday, February 18, 2009 (Fast Affiliate Live + Same Day Ratings)

With its Best Young Adult Results on the Night in 4 Weeks, ABC Holds No. 2 To Fox and Posts its 3rd Straight Week of Year-to-Year Wednesday Increases

Repeat "Lost" Beats Original "Knight Rider" in Viewers and Adults 18-49 from 8-9pm

Qualifying as Wednesday's No. 1 Scripted TV Show for the 5th Straight Week in Adults 18-49, "Lost" Defeats Fox's "Idol"-Fueled "Lie to Me" by a Best-Yet 21%

Hitting Season Highs, "Lost" Marks the Series' Highest Young Adult Numbers Since Last April and Marks its Strongest Ratings with Key Men in Nearly 1 Year

"Life on Mars" Pulls its Best Numbers Since its Premiere in the Time Period

Wednesday Night (8:00-11:00 p.m.)

With its top numbers on the night in 4 weeks (since 1/21/09), ABC finished No. 2 to an "Idol"-boosted Fox on Wednesday night among Adults 18-49 (3.0/8) and Adults 18-34 (2.7/8).

� ABC's Wednesday night results were up sharply year to year, jumping by 2.1 million viewers (7.5 million vs. 5.4 million) and by 50% in Adults 18-49 (3.0/8 vs. 2.0/5) over the year-ago night (2/20/08). In fact it was ABC's 3rd straight week to register year-to-year young adult growth on Wednesday, finishing up or even with the year-ago night for 5 weeks in a row.

"Lost" (8:00-9:00 p.m.)

In the 8 o'clock hour, ABC's repeat of the prior week's "Lost" episode defeated NBC's original installment of "Knight Rider" in both Total Viewers (5.6 million vs. 5.5 million) and Adults 18-49 (1.9/5 vs. 1.5/4), holding an impressive 27% advantage over the NBC drama in the key young adult sales demo.

"Lost" (9:00-10:00 p.m.)

Self-starter "Lost" shot up from its lead-in by 5.7 million viewers and by 168% in young adults to dominate the 9 o'clock hour among Adults 18-49, beating Fox's "Idol"-fueled "Lie to Me" by a best-yet 21% (5.1/12 vs. 4.2/10). Additionally, "Lost" established itself as Wednesday's No. 1 scripted TV show for the 5th straight week in the key young adult sales demo. The fifth-year ABC drama also won its time slot in the other key Adult demos, leading its nearest competitors by 30% in Adults 18-34 (4.8/13 vs. 3.7/10 � Fox's "Lie to Me") and by 10% in Adults 25-54 (5.4/12 vs. 4.9/11 � CBS' "Criminal Minds"). In fact, "Lost" registered as Wednesday's No. 1 scripted TV program across all key Adult, Men and young Women demographics.

� Achieving season highs, "Lost" marked the series' highest young adult ratings (AD18-49/AD18-34) since last April (since 4/24/08) and its top Men 18-34 and Men 18-49 numbers in nearly 1 year (since 2/28/08 and 3/6/08, respectively).

"Life on Mars" (10:00-11:00 p.m.)

Opposite originals of CBS' "C.S.I.: NY" and NBC's "Law & Order," "Life on Mars" took second in the 10 o'clock hour among Adults 18-49 (2.1/6-tie) and ranked No. 1 with Adults 18-34 (1.7/5-tie). The freshman ABC drama won the hour among Men 18-34 (1.5/5).

� "Life on Mars" turned in best-since-premiere numbers in the time period with Total Viewers (5.8 million) and Adults 18-49 (2.1/6).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 2/18/09.





  [february 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (FOX)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· KNIGHT RIDER (NBC)
· LAW & ORDER (NBC)
· LIE TO ME (FOX)
· LIFE ON MARS (ABC)
· LOST (ABC)









most recent ratings | view all posts
[11/28/14 - 08:25 AM]
Seahawks-49ers Delivers the Best-Ever Rating for Thanksgiving Primetime Game in Metered-Market Households
NBC spins the numbers for Wednesday, November 26 and Thursday, November 27.

[11/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: CBS Closes November Sweeps on Top
The Eye's "Criminal Minds" leads the night in both total viewers and adults 18-49.

[11/28/14 - 07:59 AM]
"The NFL on CBS" Thanksgiving Day Game Rates as Highest in 16 Years
CBS spins the numbers for Thursday, November 27.

[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:17 PM]
"Homeland" and "The Affair" Deliver Their Highest Rated Episodes and Total Nights of the Season
Showtime spins the numbers for Sunday, November 23.

[11/25/14 - 11:55 AM]
Nickelodeon Tops Basic Cable with Kids and Total Viewers
Nickelodeon spins the numbers for the week of November 17-23.

[11/25/14 - 11:14 AM]
CMT Keeps the Party Going as 1.3 Million Viewers Tune in for Premieres of "Party Down South 2" and "Drunksgiving" Special
CMT spins the numbers for Wednesday, November 19 and Thursday, November 20.

[11/25/14 - 10:43 AM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 and Men 18-24
Turner spins the numbers for the week of November 17-23.

[11/25/14 - 09:28 AM]
"60 Minutes" Makes the Top 10 for the Fifth Straight Week
CBS spins the numbers for Sunday, November 23.

[11/25/14 - 08:49 AM]
Monday's Broadcast Ratings: NBC Holds Onto Demo Crown with "The Voice"
Plus: "Scorpion" on CBS gets a big boost from a special "The Big Bang Theory" repeat lead in.

[11/25/14 - 08:49 AM]
"The Voice" Is Currently the #1 Big 4 Telecast of the Night in Adults 18-49
NBC spins the numbers for Monday, November 24.