or


[02/24/09 - 11:40 AM]
ABC Family Enjoys a Record-Setting February in Primetime
ABC Family spins the numbers for the month of February.

[via press release from ABC Family]

Ratings Highlights for February 09 (Final National Ratings)

ABC Family Enjoys a Record-Setting February in Primetime and Total Day in Total Viewers and Across All Key Demos

Boasting Massive Year-to-Year Increases in the 30% to 60% Range in Prime, ABC Family is Cable's Biggest Gainer Among Fully-Distributed Entertainment Networks in Key 18-34, 18-49 and 12-34 Demographics

For the Third Straight Month, ABC Family is a Top 5 Cable Nets in Prime in Core Women and Viewers 12-34, and a Top 10 Player in Adults 18-34 and 18-49, Climbing an Impressive 6 to 14 Places Competitively in a Year's Time

For the Second Straight Month, "The Secret Life of the American Teenager" is Cable's No. 1 Program for the Month in Viewers 12-34 and Females 12-34, and the No. 1 Scripted Series on All Cable in Women 18-34

"Secret Life" Accounts for Cable's Top 4 Telecasts of the Month in Females 12-34, Teens and Female Teens, and 4 of the Top 5 Scripted Telecasts in Viewers 12-34

In February 09, ABC Family Registers its 20th Consecutive Month of Year-to-Year Growth in Prime in Total Viewers, Adults 18-49 and Viewers 12-34, Including by Double-Digit Percentages in at Least Six of the Past Seven Months

In Adults 18-34, ABC Family Ups Prime Delivery for the 28th Month in a Row, Marking the 7th Time in 8 Months Viewership Climbs by Double-Digit Percent Margins Over Year-Ago Numbers

ABC Family � February 09

Continuing to set new records every month, ABC Family recorded best-ever February deliveries in Prime in Total Viewers (1.4 million), Adults 18-34 (363,000), Adults 18-49 (638,000) and Viewers 12-34 (616,000) - - and with all three key female targets - - posting robust year-to-year increases between 30% and 60% in the demos, making the channel the month's growth leader among fully-distributed entertainment cable networks.

ABC Family landed among the Top 5 cable networks in Prime for the third straight month in core female measures, driven by "The Secret Life of the American Teenager," cable's No. 1 program in Viewers 12-34 and Females 12-34, and cable's No. 1 scripted series in Women 18-34.

� For the third consecutive month, ABC Family positioned among the Top 5 cable networks in Prime in key females categories, improving significantly over its competitive showing in February 08: No. 4 in Women 18-34 (vs. No. 16), No. 5 in Women 18-49 (vs. No. 16) and No. 3 in Females 12-34 (vs. No. 9).

o ABC Family improved its competitive standing to place among the Top 10 cable nets in Prime in Adults 18-34 (No. 7 vs. No. 15) and Adults 18-49 (No. 8 vs. No. 22).

� "The Secret Life of the American Teenager" ranked as cable's No. 1 series for the month in Viewers 12-34 (2.4 million) and Females 12-34 (2.1 million), and the No. 1 scripted series in Women 18-34 (853,000). In Teens 12-17 (1.3 million) and Female Teens (1.2 million), "Secret Life" stood as TV's No. 1 scripted series and No. 3 overall, behind only Fox's two "American Idol" segments.

o The month's four "The Secret Life of the American Teenager" telecasts qualified as cable's Top 4 for the month in Females 12-34, Teens 12-17 and Female Teens, and 4 of Top 5 scripted telecasts on all cable in Viewers 12-34.

o Head to head against the CW's "Gossip Girl," "Secret Life" doubled delivery in Total Viewers (3.6 million vs. 1.8 million) and surpassed the high profile series by 45% in Adults 18-34 (1.1 million vs. 760,000), by 45% in Adults 18-49 (1.3 million vs. 1.1 million) and by 144% in Viewers 12-34 (2.4 million vs. 982,000).

� In February 09, ABC Family delivered its 20th consecutive month (dates back to July 07) of year-to-year growth in Prime in Total Viewers (27%; 1.4 million vs. 1.1 million), Adults 18-49 (28%; 638,000 vs. 498,000) and Viewers 12-34 (46%; 616,000 vs. 421,000).

o In a most impressive feat, ABC Family was cable's year-to-year growth leader of the fully distributed entertainment cable networks* in Adults 18-34 (+36%), Women 18-34 (+45%), Women 18-49 (+31%), Viewers 12-34 (+46%) and Females 12-34 (+55%),

o Continuing to rise by huge margins on a year-to-year basis, this month marked the 6th time in the past 7 months ABC Family generated double-digit percent increases in Total Viewers, Adults 18-49 and Viewers 12-34.

o In Adults18-34 (36%; 363,000 vs. 267,000), ABC Family posted the net's 28th straight month of increases (dates back to November 06), including by double-digit percentages in 7 of the previous 8 months.

� In Total Day, ABC Family hit February highs across the board, including among Total Viewers (698,000), Adults 18-34 (219,000), Adults 18-49 (351,000) and Viewers 12-34 (345,000). Moreover, among all months on record, February 09 wrapped as the net's third-most-watched month ever in Adults 18-34 and fourth-most-watched in Women 18-34.

Source: Nielsen Media Research (National Ratings, February 09: 1/26/09-2/22/09, Most Current: Live + SD, blended with Live + 7, when available)). *Versus cable networks available in at least 70% of the U.S., excludes news channels.





  [february 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (FOX)
· GOSSIP GIRL (CW)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)









most recent ratings | view all posts
[04/24/14 - 03:00 PM]
Wednesday's Cable Ratings & Broadcast Finals: "Modern Family" Reclaims Top Spot in Viewers, Demos
Plus: numbers for Discovery's "Marooned," Comedy Central's "TripTank" and VH1's "The Fabulous Life of..."

[04/24/14 - 10:40 AM]
"The Tonight Show" Sees Year-to-Year Growth, Scoring Its Highest 18-49 Rating for a Week of Rebroadcasts in Nearly Three Years
NBC spins the late-night numbers for the week of April 14-18.

[04/24/14 - 08:50 AM]
Encore Telecast of "Law & Order: Special Victims Unit" Builds On Its Lead-In by 10% in Adults 18-49
NBC spins the numbers for Wednesday, April 23.

[04/24/14 - 08:45 AM]
Wednesday's Broadcast Ratings: FOX Tops Viewers, Demos with "American Idol"
The network's mainstay is up double-digits from last week among adults 18-49.

[04/24/14 - 08:28 AM]
ABC's "Modern Family" Is Up as Wednesday's #1 TV Show for Its 6th Straight Original
ABC spins the numbers for Wednesday, April 23.

[04/24/14 - 07:49 AM]
"Jimmy Kimmel Live: Behind the Scandalabra" Delivers the Show's Most-Watched-Ever Late-Night Telecast
ABC spins the late-night numbers for the week of April 14-18.

[04/23/14 - 02:59 PM]
Discovery Channel's Season Premiere of "Deadliest Catch" Is Highest Rated Premiere in Three Seasons
Discovery spins the numbers for Tuesday, April 22.

[04/23/14 - 02:51 PM]
Tuesday's Cable Ratings & Broadcast Finals: "The Voice" Keeps NBC on Top in Demos
Plus: numbers for MTV's "Faking It," Investigation Discovery's "Bad Teachers" and Discovery's "Deadliest Catch."

[04/23/14 - 01:21 PM]
Lifetime's New Docu-Series "True Tori" Captivates 1.2 Million Viewers in Series Premiere
Lifetime spins the numbers for Tuesday, April 22.

[04/23/14 - 01:20 PM]
ABC Airs 7 of the Season's Top 20 Entertainment Series - Most for Any Net
ABC spins the numbers for the season to date.

[04/23/14 - 10:52 AM]
Cartoon Network's "Adventure Time" Seals Monday Night Wins
Cartoon Network spins the numbers for Monday, April 21.

[04/23/14 - 08:47 AM]
NBC Finishes #1 or Tied for #1 Tuesday Night Among the Big 4 Networks for a Record 21st Time This Season in 18-49
NBC spins the numbers for Tuesday, April 22.

[04/23/14 - 08:36 AM]
"Supernatural" Rises, "The Originals" Holds Steady
The CW spins the numbers for Tuesday, April 22.

[04/23/14 - 08:30 AM]
ABC's "Marvel's Agents of S.H.I.E.L.D." Is Up from Its Last Original 8pm Telecast in Viewers and Adults 18-49
ABC spins the numbers for Tuesday, April 22.

[04/23/14 - 08:29 AM]
Tuesday's Broadcast Ratings: NBC Keeps Demo Crown with "The Voice"
Plus: CBS, despite an all-repeat lineup, takes home the silver in adults 18-49 and remains the most-watched network.