or


[02/24/09 - 10:46 AM]
Bad Girls Club and "America's Next Top Model Obsessed" Make Oxygen Fasting Growing Cable Network for W18-34 & 18-49
Oxygen spins the numbers for the month of February.

[via press release from Oxygen]

YOUNGER & RICHER - OXYGEN IS LIVING EVERY WOMAN'S DREAM

"BAD GIRLS CLUB" AND "AMERICA'S NEXT TOP MODEL OBSESSED" MAKE OXYGEN FASTING GROWING CABLE NETWORK FOR W18-34 & 18-49

February 2009 Oxygen's Best Month Ever Among Women 18-34

New York � February 24, 2009 � Oxygen is getting younger, with February 2009 was Oxygen's youngest month on record with a median age of 37.8 on a total day basis, driven by the performances of "Bad Girls Club" and "America's Next Top Model Obsessed," according to Nielsen Media Research. The Oxygen audience is also getting richer, in February 2009 the network's audience had a median income of $53,000, up from $48,000 in February 2008.

The month was also Oxygen's best among the key demo Women 18-34, averaging 105,000 in primetime, a 54% gain compared to February 2009. The network experienced highs in other demos as well with its best February ever among P18-49 (244,000, a 16% gain), W18-49 (189,000, a 32% gain) and total viewers (444,000, a 16% gain).

Oxygen now ranks of #19 among all ad-supported cable nets for W18-34 (up six spots from February 2008), #22 among W18-49 (up from #26 in February 2008) and #27 among P18-49 (up from #28 in February 2008).

Contributing to Oxygen's success is the hit series "Bad Girls Club," now in its third season it averages a 32% lead among W18-34 compared to last season, and the median age for the show is 26. Also, the addition of "America's Next Top Model Obsessed" to Oxygen's Sunday lineup has aged down the network significantly to an average of 33 (nearly 11 years younger than the February 2008 Sunday average).

Oxygen's digital properties are also experiencing highs with February 2009 on pace to be one of www.oxygen.com's most clicked months ever. With over 22 million page views, the site is up 287% compared to February 2008. Oxygen fans continue to interact with Bad Girls Club online and via their cell phones. The show's site has garnered over 38 million page views (up 476% over season two), and 5.25 million video streams (up 84%) to date. The mobile poll question during Bad Girls Club episode 309 on February 10 saw Oxygen's highest ever participation in a mobile poll. With over 8,000 votes, fans voted they would rather join the Fab Five clique (by 62%) than The Ambers.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 2/8/09, blended with Live + Same Day through 2/22/09; individual day / telecast performance points based on Live + Same Day data for date and time of airing. cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000). Fastest growing net based on ad supported cable entertainment networks in 70MM+ homes (excl. kids)

Source: Nielsen NPower, FEB 2009 (01/26/09-02/22/09) FEB 2008 (01/28/08-02/24/08), Total Day M-Sun 8A-3A Median Age based on P2+, Median Income based on Households; Live+SD

Source, Digital: Total Site -- Omniture SiteCatalyst, 2/1-2/24 (10AM EST); BGC S3 -- Omniture SiteCatalyst for page views, Omniture SiteCatalyst & FeedRoom for video streams, 11/16/08-2/21/09; BGC S2 -- Insight XE for page views, FeedRoom for video streams,11/18/07-2/23/08.

About Oxygen Media:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "Bad Girls Club," "The Janice Dickinson Modeling Agency" and "Tori & Dean: Home Sweet Hollywood."





  [february 2009]  
S
M
T
W
T
F
S


· AMERICA'S NEXT TOP MODEL (CW)
· BAD GIRLS CLUB, THE (OXYGEN)









most recent ratings | view all posts
[07/02/15 - 10:18 AM]
Jimmy Fallon and Seth Meyers Rank #1 for the Late-Night Second Quarter vs. Their ABC-CBS Competition in All Key Measures
NBC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 09:12 AM]
"Nightline" Wins 2Q15 in Total Viewers For Second Year in a Row, Leading in Four of the Last Five Quarters
ABC spins the late-night numbers for the second quarter of 2015.

[07/02/15 - 08:42 AM]
NBC Encores Tie for the Wednesday Win Among the Big 4 in 18-49
NBC spins the numbers for Wednesday, July 1.

[07/02/15 - 08:40 AM]
Wednesday's Broadcast Ratings: CBS, FOX & NBC All Share Demo Crown
The Eye's "Big Brother" is the night's top program among adults 18-49.

[07/01/15 - 04:47 PM]
OWN's "The Haves and the Have Nots" Sets New Record as Most-Watched Season Premiere in Network History with 3.3 Million Viewers
OWN spins the numbers for Tuesday, June 30.

[07/01/15 - 01:44 PM]
FOX-Record 8.4 Million Watch USA Defeat Germany and Advance to FIFA Women's World Cup 2015 Final
FOX Sports spins the numbers for Tuesday, June 30.

[07/01/15 - 11:02 AM]
Teen Beach Craze Swells as 7.5 Million Viewers Tune in for the Premiere of "Teen Beach 2" on Disney Channel
Disney Channel further spins the numbers for Friday, June 26.

[07/01/15 - 10:09 AM]
E! and Esquire Network Deliver Significant Ratings Growth in Second Quarter
E! and Esquire Network spin the numbers for the second quarter of 2015.

[07/01/15 - 09:52 AM]
"Zoo" Premieres as the Summer's Most-Watched New Scripted Series
CBS spins the numbers for Tuesday, June 30.

[07/01/15 - 08:52 AM]
"I Can Do That" Is Up for a Second Straight Week to Its High Since June 9
NBC spins the numbers for Tuesday, June 30.

[07/01/15 - 08:41 AM]
Tuesday's Broadcast Ratings: Women's World Cup Sparks Demo Victory for FOX
The network edges out NBC for the top spot among adults 18-49.

[07/01/15 - 06:00 AM]
MTV2 Completes Eight Consecutive Quarters of Year-Over-Year Growth with Best Q2 Ever
MTV2 spins the numbers for the month of June.

[06/30/15 - 02:23 PM]
WE tv's Original Series Fuel Second Quarter Growth
WE tv spins the numbers for the second quarter of 2015 to date.

[06/30/15 - 01:33 PM]
HGTV Wins June as #1 Rated Cable Network Among Women 25-54
HGTV spins the numbers for the month of June and the second quarter of 2015 to date.

[06/30/15 - 12:47 PM]
Original Movie "Teen Beach 2" Powers Disney Channel to Total Day Sweep in 2Q15
Disney Channel spins the numbers for the second quarter of 2015 to date.