or


[02/24/09 - 10:46 AM]
Bad Girls Club and "America's Next Top Model Obsessed" Make Oxygen Fasting Growing Cable Network for W18-34 & 18-49
Oxygen spins the numbers for the month of February.

[via press release from Oxygen]

YOUNGER & RICHER - OXYGEN IS LIVING EVERY WOMAN'S DREAM

"BAD GIRLS CLUB" AND "AMERICA'S NEXT TOP MODEL OBSESSED" MAKE OXYGEN FASTING GROWING CABLE NETWORK FOR W18-34 & 18-49

February 2009 Oxygen's Best Month Ever Among Women 18-34

New York � February 24, 2009 � Oxygen is getting younger, with February 2009 was Oxygen's youngest month on record with a median age of 37.8 on a total day basis, driven by the performances of "Bad Girls Club" and "America's Next Top Model Obsessed," according to Nielsen Media Research. The Oxygen audience is also getting richer, in February 2009 the network's audience had a median income of $53,000, up from $48,000 in February 2008.

The month was also Oxygen's best among the key demo Women 18-34, averaging 105,000 in primetime, a 54% gain compared to February 2009. The network experienced highs in other demos as well with its best February ever among P18-49 (244,000, a 16% gain), W18-49 (189,000, a 32% gain) and total viewers (444,000, a 16% gain).

Oxygen now ranks of #19 among all ad-supported cable nets for W18-34 (up six spots from February 2008), #22 among W18-49 (up from #26 in February 2008) and #27 among P18-49 (up from #28 in February 2008).

Contributing to Oxygen's success is the hit series "Bad Girls Club," now in its third season it averages a 32% lead among W18-34 compared to last season, and the median age for the show is 26. Also, the addition of "America's Next Top Model Obsessed" to Oxygen's Sunday lineup has aged down the network significantly to an average of 33 (nearly 11 years younger than the February 2008 Sunday average).

Oxygen's digital properties are also experiencing highs with February 2009 on pace to be one of www.oxygen.com's most clicked months ever. With over 22 million page views, the site is up 287% compared to February 2008. Oxygen fans continue to interact with Bad Girls Club online and via their cell phones. The show's site has garnered over 38 million page views (up 476% over season two), and 5.25 million video streams (up 84%) to date. The mobile poll question during Bad Girls Club episode 309 on February 10 saw Oxygen's highest ever participation in a mobile poll. With over 8,000 votes, fans voted they would rather join the Fab Five clique (by 62%) than The Ambers.

Source: Nielsen Media Research, Most Current Data: Live + 7 through 2/8/09, blended with Live + Same Day through 2/22/09; individual day / telecast performance points based on Live + Same Day data for date and time of airing. cable ranks includes ad supported cable entertainment networks, and excludes non-ad supported networks (e.g., pay cable, Disney), sports, news channels and networks that air in less than 50% of the daypart, AA(000). Fastest growing net based on ad supported cable entertainment networks in 70MM+ homes (excl. kids)

Source: Nielsen NPower, FEB 2009 (01/26/09-02/22/09) FEB 2008 (01/28/08-02/24/08), Total Day M-Sun 8A-3A Median Age based on P2+, Median Income based on Households; Live+SD

Source, Digital: Total Site -- Omniture SiteCatalyst, 2/1-2/24 (10AM EST); BGC S3 -- Omniture SiteCatalyst for page views, Omniture SiteCatalyst & FeedRoom for video streams, 11/16/08-2/21/09; BGC S2 -- Insight XE for page views, FeedRoom for video streams,11/18/07-2/23/08.

About Oxygen Media:

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched in 2000 to fill a void in the television landscape -- creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "Bad Girls Club," "The Janice Dickinson Modeling Agency" and "Tori & Dean: Home Sweet Hollywood."





  [february 2009]  
S
M
T
W
T
F
S


· AMERICA'S NEXT TOP MODEL (VH1)
· BAD GIRLS CLUB, THE (OXYGEN)





most recent ratings | view all posts
[11/17/18 - 08:31 AM]
Friday's Broadcast Ratings: "Last Man Standing" Sparks Another FOX Victory
The network takes home top honors among adults 18-49 while CBS is the most-watched broadcaster.

[11/16/18 - 09:10 AM]
FOX Sports Reigns Supreme in Most Important Metric in All of Television: Live Sports Event Viewing
FOX Sports further spins the numbers for the year to date.

[11/16/18 - 08:21 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Continue Reign
The network leads the night among total viewers and adults 18-49.

[11/15/18 - 08:18 AM]
Wednesday's Broadcast Ratings: "CMA Awards" Put ABC on Top
The Alphabet's telecast however is down 34% from a year ago among adults 18-49.

[11/15/18 - 07:31 AM]
"Andi Mack" and "Raven's Home" Hit Multi-Week Highs and Stand as Friday's Top 2 TV Telecasts in Key Youth Demos
Disney Channel further spins the numbers for Friday, November 9.

[11/14/18 - 08:14 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Continue Demo Reign
The Peacock takes home top honors among adults 18-49 while CBS is the most-watched network.

[11/13/18 - 08:14 AM]
Monday's Broadcast Ratings: "The Voice" Keeps NBC in Front
The Peacock wins the night in both total viewers and adults 18-49.

[11/13/18 - 08:01 AM]
ESPN's "Monday Night Football": Giants-49ers Up 19 Percent Year-Over-Year
ESPN spins the numbers for Monday, November 12.

[11/12/18 - 08:19 AM]
Sunday's Broadcast Ratings: NBC Cruises to Victory with "Sunday Night Football"
The Peacock easily wins the night among total viewers and adults 18-49.

[11/11/18 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Wins Latest College Football Showdown
The Alphabet tops NBC and FOX in both total viewers and adults 18-49.

[11/11/18 - 08:14 AM]
College Football Week 11: ABC and ESPN Air Two Top-Rated Games in Prime-Time
ESPN spins the numbers for Saturday, November 10.

[11/10/18 - 08:27 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Win Demo Race
The network leads the evening among adults 18-49 while CBS is the most-watched network overall.

[11/09/18 - 08:26 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Delivers Another FOX Victory
The network takes home top honors in total viewers and adults 18-49.

[11/08/18 - 10:31 AM]
TV One's Autobiographical Series "Uncensored" Claims the #1 Spot on Ad-Supported Cable Among African-American Viewers on Sunday Nights at 10 P.M. ET
TV One further spins the numbers for the month of October.

[11/08/18 - 08:12 AM]
Wednesday's Broadcast Ratings: FOX Reclaims Demo Crown in Tight Race
The "Empire"-fueled network edges NBC for the top spot among adults 18-49.