or


[02/26/09 - 12:50 PM]
ABC Ranks No. 2 to an "Idol"-Filled FOX in Young Adults
ABC spins the numbers for Wednesday, February 25.

[via press release from ABC]

Quick Take for Wednesday, February 25, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Ranks No. 2 to an "Idol"-filled Fox in Young Adults, Up Over the Year- Ago Wednesday by 17% with its 4th Straight Week of Year-to-Year Growth

For the 6th Straight Wednesday, "Lost" is TV's No. 1 Scripted Show in Adults 18-49

Opposite the Second Hour of "Idol," "Lost" Surges from its Lead-in, Gains Audience From Start to Finish and Dominates its 9pm Drama Competition in Young Adults

Wednesday Night (8:00-11:00 p.m.)

ABC ranked No. 2 to Fox on Wednesday night among young adults: Adults 18-49 (2.7/7-tied w/CBS) and Adults 18-34 (2.4/7). Opposite a 2-hour installment of "American Idol" on Fox, ABC (2.4/7) beat CBS by 50% (1.6/5) and NBC by 41% (1.7/5) among Adults 18-34.

� Although the Network faced stiffer demographic competition year to year from a 2-hour edition of Fox's "American Idol," compared to an "Idol"/"Back to You" combo on the year-ago night (2/27/08), ABC's Wednesday results were up from the same night last year by 5% in Total Viewers (6.8 million vs. 6.5 million) and by 17% in Adults 18-49 (2.7/7 vs. 2.3/6). In fact it was ABC's 4th straight week to register year-to-year young adult growth on the night, finishing up or even with the year-ago Wednesday for 6 weeks in a row.

"Lost" (9:00-10:00 p.m.)

Jumping from its lead-in by 153% and gaining young adult audience from start to finish against the second hour of Fox's expanded "Idol," self-starter "Lost" marked its 6th week in a row to emerge as Wednesday's No. 1 scripted TV show in Adults 18-49. Beating its original drama competition in the 9 o'clock hour by wide margins in Adults 18-49, ABC's "Lost" (4.3/10) topped CBS' "Criminal Minds" by 26% (3.4/8) and NBC's "Life" by 169% (1.6/4).

� Compared to "Lost's" performance opposite Fox's expanded "Idol" two weeks ago (2/11/09), the fifth-year ABC drama retained essentially all of its audience in Total Viewers and Adults 18-49.

Please Note: "Lost" ran 6-minutes into the 10 o'clock hour, so its numbers will likely adjust upward in the final national ratings this afternoon.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 2/25/09.





  [february 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (FOX)
· BACK TO YOU (FOX)
· CRIMINAL MINDS (CBS)
· LIFE (NBC)
· LOST (ABC)











most recent ratings | view all posts
[09/02/14 - 01:20 PM]
"Houdini" Mesmerizies 3.7 Million Viewers
History spins the numbers for Monday, September 1.

[09/02/14 - 10:30 AM]
Monday's Broadcast Ratings: "MasterChef," "American Ninja Warrior" Top Demos
FOX and NBC both share the adults 18-49 crown last night.

[09/01/14 - 10:01 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos with "Big Brother"
The show's latest installment is the night's number one program among adults 18-49.

[09/01/14 - 10:00 AM]
Saturday's Broadcast Ratings: "Saturday Night Football" Returns on Top for ABC
The Alphabet leads the night in both total viewers and adults 18-49.

[09/01/14 - 09:53 AM]
"Dateline Saturday Night Mystery" Matches Its Top 18-49 Rating Since July 26
NBC spins the numbers for Saturday, August 30 and Sunday, August 31.

[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/30/14 - 08:52 AM]
NBC Ties for #1 for the Night in Adults 18-49 Among the Big 4 Networks
NBC spins the numbers for Friday, August 29.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.