Quick Take for Tuesday, March 3, 2009
(Fast Affiliate Live + Same Day Ratings)
ABC Sees its Strongest Tuesday in 6 Weeks in Total Viewers and Adults 18-49, Up by 1.6 Million Viewers and by 35% in Young Adults Over Year-Ago Night
"The Bachelor: After the Final Rose, Part 2" Wins the 10 o'clock Hour in Viewers and Adults 18-49, Posting ABC's Best Numbers in the Hour Since November
"After the Final Rose, Part 2" Stands as ABC's Top 10pm Telecast on the Night in Viewers and Adults 18-49 in 15 Months and in Nearly 8 Years in Women 18-34
Tuesday Night (8:00-11:00 p.m.)
ABC�s Tuesday lineup attracted 6.6 million viewers and a 2.3 rating, 6 share in Adults 18-49, posting the Net's highest numbers on the night in 6 weeks � since 1/20/09. Continuing to show year-to-year improvements, ABC was up by 1.6 million viewers and by 35% in Adults 18-49 over the same night last year (5.0 million & 1.7/4 on 3/4/08). In fact, ABC has been up or even over the same Tuesday last year in the key young adult demo for the last 9 weeks, since "American Idol-Tuesday" premiered.
"The Bachelor: After the Final Rose, Part 2" (10:00-11:00 p.m.)
Similar to Part 1 that aired the previous night, "The Bachelor: After the Final Rose, Part 2" won the 10 o'clock hour in Total Viewers (10.9 million) and across all key Adults demographics: Adults 18-34 (3.5/10), Adults 18-49 (4.0/11) and Adults 25-54 (4.5/11). "Part 2" posted the Net's best numbers in the hour in over 3 months � since 11/25/08. In addition, "The Bachelor: After the Final Rose, Part 2" stood as the No. 2 program of the night across the Adults demo, behind only Fox's "American Idol."
� "The Bachelor: After the Final Rose, Part 2" drew ABC's best numbers for a 10:00 p.m. Tuesday telecast in viewers and young adults in 15 months � since 11/20/07. It was ABC's highest Tuesday 10:00 p.m. telecast in its core Women 18-34 demo in nearly 8 years � since 5/22/01.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/3/09.