or


[03/10/09 - 12:26 PM]
ABC's Premiere Monday Lineup of "Dwts" and "Castle" Dominates
ABC spins the numbers for Monday, March 9.

[via press release from ABC]

Quick Take for Monday, March 9, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC's Premiere Monday Lineup of "DWTS" and "Castle" Dominates, Producing the Net's Largest Monday Audience in Close to 3 Years

ABC's 8th Season Opener for "Dancing with the Stars" Marks its Most-Watched Premiere Ever and the Net's Largest Audience in the Time Slot Since May 2000

"DWTS" Wins Each of its Half-Hours to Outpace its Closest Competition In the Time Period by 10.8 Million Viewers and by 40% Among Adults 18-49

"Castle" Opens Strong, Greatly Improving its Time Slot for ABC and Generating The Network's Most-Watched 10pm Drama Telecast on the Night in 9 Years

Monday Night (8:00-11:00 p.m.)

With the eighth season premiere of "Dancing with the Stars" leading into the series debut of "Castle," ABC stood as the No. 1 TV network on Monday for the 2nd week in a row in Total Viewers (18.9 million) and Adults 18-49 (5.1/13), drawing its largest audience on the night in close to 3 years � since 5/15/06. The Network outperformed second-place Fox on the night by 7.2 million viewers and by 21% in Adults 18-49 (11.7 million & 4.2/11).

"Dancing with the Stars" (8:00-10:00 p.m.)

Despite airing opposite stiff all-original competition in its eighth season premiere, including CBS' 8:00-10:00 p.m. comedy block, NBC's "Heroes" and "Chuck" and Fox's "House" and "24," ABC's broad appealing "Dancing with the Stars" drew an average audience of 22.5 million viewers and a 5.9 rating, 15 share in Adults 18-49 to emerge as Monday's No. 1 TV program in viewers and young adults. In fact, "Dancing with the Stars" won each of its half-hours and soared to the top of its time period, outdrawing second-place Fox by 10.8 million viewers and by 40% in Adults 18-49 (11.7 million & 4.2/11).

� "DWTS" was up over its year-ago season opener by 1.3 million viewers and by 5% in Adults 18-49 (21.2 million & 5.6/15 on 3/17/08). In fact, "Dancing" turned in its most-watched season open ever and second-highest ever in Adults 18-49.

� Excluding only the 2001 Rose Bowl, "Dancing with the Stars" produced ABC's biggest audience in the time slot in nearly 9 years � since 5/1/00. Furthermore, excluding the "Academy Awards," the 8th season premiere represented ABC's most-watched telecast in over 1 year � since 11/27/07.

"Castle" (10:00-11:00 p.m.)

ABC's series premiere of "Castle" drew 11.6 million viewers and a 3.3 rating, 9 share in Adults 18-49, placing second in the 10 o'clock hour to CBS' veteran "C.S.I.: Miami." The ABC drama outdelivered NBC's "Medium" (7.1 million & 2.5/6) by 4.5 million viewers and by 32% in Adults 18-49.

� Compared to the Net's average in the hour this season with series programming, "Castle" improved the time period for ABC by 2.9 million viewers and by 18% in Adults 18-49 (8.7 million and 2.8/7).

� Among Adults 18-49, "Castle" opened as ABC's highest-rated regular Monday 10:00 p.m. series telecast in almost 16 months � since 11/19/07. In addition, the new ABC program produced ABC's largest audience for any 10 o'clock drama telecast on the night in 9 years � since 3/12/01 with "Gideon's Crossing."

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/9/09.





  [march 2009]  
S
M
T
W
T
F
S


· 24 (FOX)
· CASTLE (ABC)
· CHUCK (NBC)
· CSI: MIAMI (CBS)
· DANCING WITH THE STARS (ABC)
· GIDEON'S CROSSING (ABC)
· HEROES (NBC)
· HOUSE (FOX)
· MEDIUM (CBS)









most recent ratings | view all posts
[08/01/15 - 11:25 AM]
Disney's "Descendants" Waves Magic Ratings Wand for Disney Channel with 6.6 Million Total Viewers
Disney Channel spins the numbers for Friday, July 31.

[08/01/15 - 08:54 AM]
Friday's "Dateline" Hits Three-Week Highs in 18-49 and Total Viewers
NBC spins the numbers for Friday, July 31.

[08/01/15 - 08:45 AM]
Friday's Broadcast Ratings: "Dateline" Powers NBC to Demo Victory
The Peacock leads the night among adults 18-49 for the fifth consecutive week.

[07/31/15 - 09:31 AM]
E!'s "I Am Cait" Ranks as Cable's Biggest Unscripted Launch of the Year and E!'s Most-Watched Series Debut in Over a Decade
E! further spins the numbers for Sunday, July 26.

[07/31/15 - 08:40 AM]
"Dateline Mystery" Matches NBC's Best Rating in the Thursday 9-11 P.M. Slot Since May
NBC spins the numbers for Thursday, July 30.

[07/31/15 - 08:39 AM]
Thursday's Broadcast Ratings: "Big Brother," "Big Bang" Keep CBS on Top
The Eye wins the evening in both total viewers and adults 18-49.

[07/31/15 - 07:00 AM]
Original Reporting Fuels Television Year-to-Date Audience Growth and Solid Key News Demo Performances for All CBS News Broadcasts
CBS spins the numbers for the week of July 20-26.

[07/30/15 - 06:57 PM]
Disney's "Descendants" Garners Over One Million Views on the WATCH Disney Channel App Ahead of Its Television Premiere Tomorrow
Disney Channel spins its digital numbers to date.

[07/30/15 - 02:10 PM]
WNBA All-Star Game Delivers Strong Viewership over 2014
ESPN spins the numbers for Saturday, July 25.

[07/30/15 - 12:37 PM]
TV One Posts Strongest July in Network History Reporting 10th Consecutive Month of Year-Over-Year Gains in Primetime
TV One spins the numbers for the month to date.

[07/30/15 - 11:58 AM]
July 2015 Is GSN's Most Watched Month Ever in Primetime; Original Programming Reaches Viewership Milestone
GSN spins the numbers for the month to date.

[07/30/15 - 10:41 AM]
"The Tonight Show" Dominates ABC, CBS Timeslot Competition for Week of July 20-24
NBC spins the late-night numbers for the week of July 20-24.

[07/30/15 - 08:48 AM]
NBC Wins Wednesday Among the Big 4 in Every Key Measure
NBC spins the numbers for Wednesday, July 29.

[07/30/15 - 08:28 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers, Demos
"America's Got Talent" and "Last Comic Standing" pave the way for another Peacock victory.

[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.