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[03/11/09 - 12:15 PM]
48 Hours Mystery Scores Its Best Delivery in Viewers and Adults 25-54 Since November 4, 2006
CBS spins the numbers for Saturday, March 7.
[via press release from CBS]

"48 HOURS MYSTERY" SCORES ITS BEST DELIVERY IN VIEWERS AND ADULTS 25-54 SINCE NOVEMBER 4, 2006

The March 7 Broadcast Also Had Its Best Delivery in Both Households and Adults 18-49 Since March 24, 2007

CBS News' 48 HOURS MYSTERY was the night's #1 program in households (5.8/11), adults 25-54 (3.0/09) and adults 18-49 (2.2/07) on Saturday, March 7 (10:00-11:00 PM, ET/PT), and the #2 program in viewers (8.81m). The broadcast was up +18% in both households and adults 25-54 and +10% in adults 18-49 compared to the same week last year (two-hour broadcast).

These numbers mark 48 HOURS MYSTERY's best delivery in both households and adults 18-49 since March 24, 2007 (delayed by NCAA tournament), and its best delivery in both viewers and adults 25-54 since November 4, 2006.

The March 7 broadcast featured the story of Travis Alexander, a successful executive who was found repeatedly stabbed to death in his Mesa, Ariz. home. A driven and religious young man, Alexander met and fell in love with Jodi Arias, an aspiring photographer who adopted his Mormon beliefs. Although their religion dictates no premarital sex, the pair eventually gave into their desires and photographed their many exploits. But Alexander's camera didn't just capture his private life - it also caught his killer.

Josh Gelman produced the March 7 program. Paul Ryan is the senior producer. Al Briganti is the executive editor. Susan Zirinsky is the executive producer.





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· 48 HOURS (CBS)




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