or


[03/20/09 - 12:05 PM]
ABC Stands as the Most-Watched Network on Thursday
ABC spins the numbers for Thursday, March 19.

[via press release from ABC]

Quick Take for Thursday, March 19, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Stands as the Most-Watched Network on Thursday, Growing Week to Week and Over the Same Night Last Year

ABC Jumps by 2.2 Million Viewers and 17% in Adults 18-49 Over Last Year

"Ugly Betty" Generates its Most-Watched Telecast Since Mid-February

Standing as Thursday's No. 1 TV Show in Both Total Viewers and Young Adults, ABC's "Grey's Anatomy" Increases its Overall Audience by 6% Week to Week

Marking its Best Non-Crossover Performance This Season, ABC's "Private Practice" Takes First Place in the 10 O'clock Hour Among Total Viewers and Adults 18-49

Thursday Night (8:00-11:00 p.m.)

ABC ranked No. 1 on Thursday night in Total Viewers (10.6 million) and Adults 18-49 (3.5/10 - tie). The Net also finished No. 1 on the evening in Adults 25-54 (4.1/10), Adults 18-34 (3.1/10 - tie) and across each of the key Women demos: W18-34 (4.6/13), W18-49 (5.2/14) and W25-54 (5.8/14).

� The Network was up from the same night last year by 2.2 million viewers and by 17% in Adults 18-49 (8.4 million and 3.0/9 on 3/20/08). Growing its overall audience from the prior week, ABC generated its most-watched Thursday since mid-February � since 2/19/09.

"Ugly Betty" (8:00-9:00 p.m.)

ABC's "Ugly Betty" outdrew its NBC comedy competition in the 8 o'clock hour ("My Name is Earl"/"The Office") by 2.1 million viewers (7.6 million vs. 5.5 million) and earned second place in the time slot across each of the key Women demos: W18-34 (2.8/9), W18-49 (3.0/9) and W25-54 (3.6/10).

� Increasing its overall audience for the 2nd week in a row, "Ugly Betty" attracted its biggest audience in 4 weeks � since 2/19/09.

"Grey's Anatomy" (9:00-10:00 p.m.)

Thursday's No. 1 TV program in Total Viewers (14.4 million) and Adults 18-49 (4.9/12), ABC's "Grey's Anatomy" topped its nearest competition in the 9 o'clock hour by over 4 million viewers and by 29% in Adults 18-49 (CBS' preliminary time-period based Fast Affiliate Ratings for NCAA Basketball coverage = 10.3 million and 3.8/9). "Grey's" marked its 12th time in its last 13 original airings to stand as Thursday's No. 1 entertainment telecast with Adults 18-49, and the 12th time in as many airings among Adults 18-34.

� "Grey's" increased its overall audience by 6% week to week (14.4 million vs. 13.6 million).

"Private Practice" (10:00-11:00 p.m.)

ABC's "Private Practice" delivered the No. 1 position in the 10 o'clock hour among Total Viewers (10.0 million) and Adults 18-49 (3.6/10), topping NBC's veteran "ER" on both counts (9.5 million and 3.3/9). In fact the ABC sophomore drama defeated NBC's veteran "ER" in both Total Viewers and Adults18-49 on 7 of 8 head-to-head original telecasts in the time period. "Private Practice" placed No. 1 in the hour among Adults 18-49 for the 4th time in its last 5 original airings, while logging its 8th straight original broadcast as the No. 1 TV show in the time slot with Adults 18-34. Trailing only "Grey's Anatomy," "Private Practice" stood as Thursday's No. 2 TV show among Women 18-49 (5.3/14) and Women 25-54 (5.9/14).

� Growing its overall audience week to week by 1.4 million viewers (10.0 million vs. 8.6 million), "Private Practice" turned in its most-watched non-crossover episode this season. In both viewers and young adults, "Private Practice" generated its best non-crossover lead-in retention to date coming out of an original "Grey's Anatomy."

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/19/09.





  [march 2009]  
S
M
T
W
T
F
S


· ER (NBC)
· GREY'S ANATOMY (ABC)
· MY NAME IS EARL (NBC)
· OFFICE, THE (NBC)
· PRIVATE PRACTICE (ABC)
· UGLY BETTY (ABC)





most recent ratings | view all posts
[10/14/18 - 08:28 AM]
Saturday's Broadcast Ratings: ABC Cruises to Victory with College Football
The Alphabet takes home top honors in total viewers and adults 18-49.

[10/14/18 - 07:49 AM]
College Football Week 7: ABC's "Saturday Night Football" Up an Impressive 57% Year-Over-Year
ESPN spins the numbers for Saturday, October 13.

[10/13/18 - 08:28 AM]
Friday's Broadcast Ratings: FOX, "Last Man Standing" Top Demo Race
The network take home the adults 18-49 crown while CBS is the most-watched network.

[10/12/18 - 03:26 PM]
"The Good Place" & "Superstore" Debuts Set Series Records in Digital
NBC further spins the numbers for the season to date.

[10/12/18 - 11:44 AM]
Freeform's Newly Expanded "31 Nights of Halloween" Launches with Gains Over the Prior Year, as 'Hocus Pocus' Reaches 8.2 Million Viewers in Its First Week
Freeform further spins the numbers for the week of October 1-7.

[10/12/18 - 08:26 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in Latest FOX Victory
The network once again takes home top honors in total viewers and adults 18-49.

[10/11/18 - 08:13 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hang Onto Demo Crown
The network's flagship drama and "Survivor" on CBS lead the night among adults 18-49.

[10/10/18 - 08:10 AM]
Tuesday's Broadcast Ratings: ABC Gets Boost from "American Music Awards"
The Alphabet shares the adults 18-49 crown with NBC, however said telecast is down 25% from a year ago.

[10/09/18 - 08:11 AM]
Monday's Broadcast Ratings: NBC Rides "The Voice," "Manifest" to Another Victory
The Peacock once again takes home top honors in total viewers and adults 18-49.

[10/09/18 - 07:17 AM]
ESPN's "Monday Night Football": Redskins-Saints Up Four Percent Year-Over-Year
ESPN spins the numbers for Monday, October 8.

[10/08/18 - 01:01 PM]
TLC Finishes 3rd Quarter as #1 Cable Network on Sunday Nights and #2 Overall in Ad-Supported Cable
TLC further spins the numbers for the quarter to date.

[10/08/18 - 08:15 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Powers NBC to Top Honors
The Peacock wins the night in total viewers and adults 18-49, both up from a year ago.

[10/07/18 - 08:31 AM]
Saturday's Broadcast Ratings: College Football Puts ABC on Top
The Alphabet's weekly franchise once again wins the night in total viewers and adults 18-49.

[10/06/18 - 08:23 AM]
Friday's Broadcast Ratings: "Last Man Standing" Powers FOX to Demo Victory
The comedy is down nearly 28% from last week's return but remains the night's top adults 18-49 draw.

[10/05/18 - 01:16 PM]
Discovery Channel's Ratings Soar in 3rd Quarter with 4th Straight Month of Year-to-Year Growth Among Key Demos
Discovery Channel further spins the numbers for the quarter to date.