or


[03/23/09 - 12:29 PM]
ABC Finishes in a Virtual Tie for First on Sunday in Adults 18-49 with a "March Madness"-Driven Cbs
ABC spins the numbers for Sunday, March 22.

[via press release from ABC]

Quick Take for Sunday, March 22, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Finishes in a Virtual Tie for First on Sunday in Adults 18-49 with a "March Madness"-Driven CBS, while Posting Solid Year-to-Year Gains

ABC's "Desperate Housewives" is Sunday's No. 1 TV Show in Adults 18-49

Opposite an NCAA Basketball Overrun-Boosted CBS, ABC's "America's Funniest Home Videos" Takes Second in the 7pm Hour in Total Viewers and Adults 18-49

ABC's "Home Edition" is Grows Week to Week in Total Viewers and Adults 18-49

Towering Over the 9pm Hour in Viewers and Young Adults, "Housewives" is Up for the 2nd Straight Week with its Most-Watched Episode in Over 3 Months

Winning the 10p Hour Across the Adult Demos, "Brothers & Sisters" Finishes No. 1 in its Slot in Adults 18-49 for the 4th Consecutive Week in Adults 18-49

Sunday Night (7:00-11:00 p.m.)

ABC finished in a virtual tie for first-place on Sunday evening in Adults 18-49, pacing within one-tenth of a rating point and tied in audience share with CBS (3.4/9 vs. 3.5/9), which received a substantial boost to its prime averages from highly-rated overrun of NCAA Basketball Tournament coverage into the 7 o'clock hour (approx. 50 minutes) leading into big numbers for "60 Minutes" and its well-promoted interview with President Obama. ABC delivered a dominant victory on Sunday across each of the key Women demographics: W18-34 (3.6/10), W18-49 (4.6/12), W25-54 (5.3/13).

� ABC was up over the same Sunday last year (3/23/08) by 1.5 million viewers (10.5 million vs. 9.0 million) and 10% in Adults 18-49 (3.4/9 vs. 3.1/9).

� "Desperate Housewives" registered as Sunday's No. 1 TV show among Adults 18-49. "Housewives" logged its 17th time in 18 original broadcasts this season to qualify as the Sunday's top entertainment series with viewers and young adults.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

Opposite CBS' "March Madness" overrun/"60 Minutes," ABC's "America's Funniest Home Videos" took second place during the 7 o'clock hour, leading NBC's third-place "Dateline" by 8% in Total Viewers (7.1 million vs. 6.6 million) and by 27% in Adults 18-49 (1.9/6 vs. 1.5/5).

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

Building on its lead-in at 8:00 p.m. against "60 Minutes," ABC's "Extreme Makeover: Home Edition" earned a strong second place during its hour among Total Viewers (9.8 million) and Adults 18-49 (3.1/8), while ranking No. 1 in the time period with Women 18-34 (3.2/10).

� Despite facing stiffer competition, ABC's "Home Edition" was up from the prior week in both Total Viewers (9.8 million vs. 9.4 million) and Adults 18-49 (3.1/8 vs. 3.0/8).

"Desperate Housewives" (9:00-10:0 p.m.)

Sunday's No. 1 TV program with young adults, ABC's "Desperate Housewives" towered over the 9 o'clock hour, outpacing its closest competitors by 3.1 million viewers (14.7 million vs. 11.6 million � CBS' "Amazing Race"/"Cold Case") and by 48% in Adults 18-49 (4.9/12 vs. 3.3/8 � Fox's "Family Guy"/"American Dad").

� Growing week to week in Total Viewers and key Women (W18-34/W18-49), "Housewives" increased its overall audience for the 2nd straight week, registering the series' most-watched telecast in more than 3 months � since 12/7/08.

"Brothers & Sisters" (10:00-11:00 p.m.)

ABC's "Brothers & Sisters" topped its time period across the key Adult demos (AD18-34/AD18-49/AD25-54), delivering the No. 1 position in Adults 18-49 for the 4th week in a row.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/22/09.





  [march 2009]  
S
M
T
W
T
F
S


· 60 MINUTES (CBS)
· AMAZING RACE, THE (CBS)
· AMERICAN DAD (FOX)
· AMERICA'S FUNNIEST HOME VIDEOS (ABC)
· BROTHERS & SISTERS (ABC)
· COLD CASE (CBS)
· DATELINE NBC (NBC)
· DESPERATE HOUSEWIVES (ABC)
· EXTREME MAKEOVER: HOME EDITION (ABC)
· FAMILY GUY (FOX)











most recent ratings | view all posts
[08/30/14 - 09:09 AM]
Friday's Broadcast Ratings: ABC, NBC Split the Demo Crown
CBS then remains the most-watched network last night.

[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/28/14 - 08:36 AM]
"America's Got Talent" Wins Its Time Slot Among the Big 4 in Every Key Measure and Is the #1 Show of the Night in Total Viewers
NBC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:29 AM]
ABC's "Motive" Finale Is Up 13% to Tie a 10-Week High and Grows Over Its Year-Ago Finale
ABC spins the numbers for Wednesday, August 27.

[08/28/14 - 08:19 AM]
Wednesday's Broadcast Ratings: "Big Brother" Puts CBS on Top in Demos
Plus: "America's Got Talent" helps NBC lead the night among total viewers.

[08/27/14 - 02:34 PM]
Finale of "Pretty Little Liars" Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere
ABC Family spins the numbers for Tuesday, August 26.

[08/27/14 - 08:51 AM]
"America's Got Talent" Wins Its Two-Hour Time Period Among the Big 4 by a Margin of 91% and by 65% in Total Viewers
NBC spins the numbers for Tuesday, August 26.

[08/27/14 - 08:35 AM]
Tuesday's Broadcast Ratings: Another Week, Another "Got Talent" Win for NBC
The show's latest installment leads the night in both total viewers and adults 18-49.

[08/27/14 - 08:32 AM]
Night 2 "Bachelor in Paradise" 2-Night Event Holds Steady from Night 1 In Total Viewers and Adults 18-49
ABC spins the numbers for Tuesday, August 26.

[08/26/14 - 02:07 PM]
"Fast N' Loud" Roars to #1 Spot in Cable & #2 Spot in All of TV Monday Night
Discovery spins the numbers for Monday, August 25.

[08/26/14 - 11:24 AM]
Disney Channel Sweeps Total Day in Total Viewers and Major Youth Demos
Disney Channel spins the numbers for the week of August 18-24.

[08/26/14 - 10:54 AM]
NBC's "Emmy" Telecast Delivers the Event's Second-Biggest Overall Audience In Eight Years
NBC further spins the numbers for Monday, August 25.

[08/26/14 - 08:37 AM]
Monday's Broadcast Ratings: Emmys Put NBC on Top
Early results see nearly 14 million viewers tune into the 66th annual event.

[08/26/14 - 08:35 AM]
"Bachelor in Paradise" Holds Steady Week to Week Opposite "Emmys" on NBC, While Posting Gains in Women 18-34
ABC spins the numbers for Monday, August 25.