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VIEWERS ARE AT HOME ON HALLMARK CHANNEL AS NETWORK REMAINS A LEADER IN C3 AUDIENCE RETENTION
Hallmark Channel announced today that it has maintained its position as the #2 network among Prime Time Households for C3 Audience Retention with 95.1% retention for the fourth quarter of 2008 (9/29-12/28/08).
The family-friendly network also ranks #2 among A25-54 with 93.6% audience retention, and #2 among A18-49 with 93.7% audience retention. Among women, Hallmark Channel ranks #3 among W25-54 with 94.1% audience retention, and #3 among W18-49 with 94% audience retention � ranking the channel higher than all female-focused networks.
"Hallmark Channel's original movies and appealing on-air environment continue to keep audiences engaged and entertained, as witnessed by the most recent C3 data," said Bill Abbott, Executive Vice President, Ad Sales, Hallmark Channel. "Advertisers can be confident that when they align their brand with the trusted Hallmark brand consumers are staying tuned-in to their messages."
Following are the complete fourth quarter 2008 C3 Audience Retention rankings among Prime Time HHs, A25-54 and A18-49:
4q'08 (9/29-12/28/08) C3 Index Rankers
Prime Time (M-Su 8-11p)
Households
Rank
Program Originator
C3 Audience Retention %
1
NAN
95.7
2
HALL
95.1
3
TWC
93.4
4
SOAP
93.2
5
TVLAND
93.0
6
HGTV
92.9
7
TDSNY
92.6
8
ESPN
92.3
9
FOXNC
91.8
10
ABC FAM
91.7
11
CNN
91.5
12
A&E
91.3
13
LIFE
91.1
14
TBS
90.8
15
FOX
90.6
16
USA
90.5
17
DISC HLTH
90.4
18
ABC
90.4
19
HLN
90.3
20
CBS
90.3
21
TOON
90.3
22
BET
90.1
23
TNT
90.1
24
NBC
89.8
25
OXYG
89.6
26
ION
89.4
27
SPEED
89.2
28
FOOD
89.0
29
MSNBC
88.8
30
TRUTV
88.7
31
CMDY
88.7
32
SPIKE
88.6
33
ESPN2
88.5
34
HIST
88.5
35
APL
88.3
36
DISC
88.2
37
CMT
88.2
38
WGNA
88.0
39
SCI-FI
87.9
40
VERSUS
87.9
41
TRAV
87.8
42
WE
87.3
43
AMC
86.8
44
FX
86.5
45
TLC
86.4
46
MTV2
85.8
47
TVGN
85.2
48
CW
85.1
49
GOLF
85.0
50
BRAVO
84.9
51
E!
84.7
52
MTV2
84.5
53
VH1
83.7
54
CNBC
83.0
4q'08 (9/29-12/28/08) C3 Index Rankers
Prime Time (M-Su 8-11p)
Adults 25 - 54
Rank
Program Originator
C3 Audience Retention %
1
NAN
96.0
2
HALL
93.6
3
TDSNY
92.9
4
TWC
92.7
5
SOAP
91.8
6
ESPN
91.7
7
TVLAND
91.6
8
ABC FAM
91.6
9
HGTV
91.2
10
TBS
90.7
11
TOON
90.6
12
DISC HLTH
89.9
13
USA
89.9
14
A&E
89.9
15
BET
89.6
16
LIFE
89.6
17
CNN
89.6
18
TNT
89.4
19
OXYG
89.2
20
ION
89.2
21
HLN
88.9
22
FOX
88.9
23
FOXNC
88.8
24
SPEED
88.0
25
VERSUS
88.0
26
TRUTV
87.9
27
ABC
87.8
28
FOOD
87.6
29
HIST
87.6
30
DISC
87.6
31
SPIKE
87.5
32
SCI-FI
87.5
33
CMT
87.4
34
ESPN2
87.4
35
NBC
87.4
36
WGNA
87.3
37
TRAV
87.2
38
CBS
87.0
39
MSNBC
86.8
40
CMDY
86.7
41
AMC
86.5
42
APL
86.4
43
WE
86.3
44
FX
86.0
45
TVGN
84.8
46
GOLF
84.5
47
TLC
84.3
48
MTV2
84.2
49
E!
83.0
50
BRAVO
82.9
51
VH1
82.0
52
CNBC
81.7
53
CW
81.5
54
MTV2
79.5
4q'08 (9/29-12/28/08) C3 Index Rankers
Prime Time (M-Su 8-11p)
Adults 18 - 49
Rank
Program Originator
C3 Audience Retention %
1
NAN
95.8
2
HALL
93.7
3
TWC
93.1
4
TDSNY
92.8
5
ESPN
91.5
6
SOAP
91.5
7
ABC FAM
91.4
8
TBS
91.2
9
HGTV
90.9
10
TOON
90.8
11
TVLAND
90.7
12
BET
90.0
13
TNT
89.6
14
CNN
89.5
15
A&E
89.5
16
DISC HLTH
89.3
17
USA
89.3
18
LIFE
89.2
19
ION
89.1
20
SPEED
89.0
21
FOX
89.0
22
FOXNC
89.0
23
OXYG
89.0
24
HLN
88.7
25
CMDY
88.4
26
TRUTV
88.2
27
DISC
88.0
28
WGNA
87.9
29
VERSUS
87.9
30
MSNBC
87.7
31
ESPN2
87.7
32
ABC
87.6
33
FOOD
87.4
34
CMT
87.3
35
NBC
87.3
36
SPIKE
87.3
37
TRAV
87.1
38
HIST
87.0
39
SCI-FI
86.6
40
CBS
86.6
41
AMC
86.5
42
WE
86.5
43
GOLF
86.1
44
FX
86.0
45
TVGN
85.9
46
APL
85.6
47
MTV2
85.4
48
TLC
84.9
49
E!
84.0
50
BRAVO
83.5
51
VH1
83.2
52
MTV2
82.7
53
CNBC
82.3
54
CW
82.1
Hallmark Channel, owned and operated by Crown Media U.S., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming to a national audience of 86 million subscribers. The top tier program service is distributed through more than 5,450 cable systems and communities as well as direct-to-home satellite services across the country. Hallmark Channel consistently ranks among the top 10 ad-supported cable networks in Prime Time and Total Day household ratings and is the nation's leading network in providing quality family programming. Crown Media also operates a second 24-hour linear channel which plays the greatest family movies of all time, Hallmark Movie Channel, and launched Hallmark Movie Channel HD in April, 2008.
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