or


[03/26/09 - 12:20 PM]
ABC Is Up Over the Year-Ago Wednesday on 7 of the Past 8 Weeks in Adults 18-49
ABC spins the numbers for Wednesday, March 25.

[via press release from ABC]

Quick Take for Wednesday, March 25, 2009 (Fast Affiliate Live + Same Day Ratings)

Continuing to See Year-to-Year Improvement on the Night, ABC is Up Over the Year-Ago Wednesday on 7 of the Past 8 Weeks in Adults 18-49

For its 9th Consecutive Original Airing This Season, ABC's "Lost" Registers as Wednesday's No. 1 Scripted TV Program with Adults 18-49

"Scrubs" Finishes No. 2 to "Idol" at 8pm Among Adults 18-34 and Key Men

With Strong Retention of its Lead-in and of its Week-Ago Series Debut, "Better Off Ted" Dominates its Freshman NBC Competition at 8:30pm

"Lost" Takes Full Control of its Drama Competition in the 9pm Hour Among Adults 18-49, Topping CBS' "Criminal Minds" and NBC's "Life" by Wide Margins

"Life on Mars" is Up for the 2nd Straight Week in Viewers and Young Adults

Wednesday Night (8:00-11:00 p.m.)

ABC finished No. 2 to Fox (with a 2-hour "Idol) Wednesday night in Adults 18-34 (2.3/7) and key Men: M18-34 (2.2/7) and M18-49 (2.5/7). Among Adults 18-34, ABC (2.3/7) bested third-place CBS by 28% (1.8/5) and fourth-place NBC by 109% (1.1/3).

� Continuing to deliver year-to-year increases on the night, ABC's Wednesday results were up from the same night last year (3/26/08) by 10% in Total Viewers (6.5 million vs. 5.9 million) and by 35% in Adults 18-49 (2.7/7 vs. 2.0/5). The Net has delivered gains over the year-ago Wednesday on 7 of the last 8 weeks in the key young adult sales demo.

"Scrubs" (8:00-8:30 p.m.)

ABC's "Scrubs" placed second to "American Idol" at 8:00 p.m. among Adults 18-34 (1.9/6), Men 18-34 (1.8/7) and Men 18-49 (1.9/6), beating out CBS' "Survivor" special on all three counts.

"Better Off Ted" (8:30-9:00 p.m.)

Despite facing "Idol" and "Survivor" on its second airing, ABC's "Better Off Ted" continued to demonstrate strong retention of its "Scrubs" lead-in in viewers (89%) and young adults (90%). Like its lead-in, "Better Off Ted" beat out "Survivor" in Adults 18-34, outpacing the CBS special by 31% (1.7/5 vs. 1.3/4). Versus its freshman competition in the half-hour, "Ted" defeated NBC's "Chopping Block" by 2.3 million viewers (4.7 million vs. 2.4 million) and by 125% in Adults 18-49 (1.8/5 vs. 0.8/2).

� Although it aired against increased competition on its second week, "Better Off Ted" exhibited solid retention of its week-earlier series debut in Total Viewers (85%) and Adults 18-49 (86%).

"Lost" (9:00-10:00 p.m.)

Surging from its lead-in opposite the second hour of Fox's 2-hour "American Idol," "Lost" took full control its drama competition in the time period among Adults 18-49. During the 9 o'clock hour, ABC's "Lost" (4.0/10) beat out CBS' "Criminal Minds" by 18% (3.4/8) and NBC's "Life" by 186% (1.4/3).

� ABC's "Lost" marked its 9th consecutive original airing as Wednesday's No. 1 scripted TV program in Adults 18-49. The ABC drama was also the night's top-rated scripted series in the other two Adult demographics: Adults 18-34 (3.7/10) and Adults 25-54 (4.4/10-tie).

"Life on Mars" (10:00-11:00 p.m.)

Posting its 2nd consecutive week of gains, "Life on Mars" grew over the prior week by 14% in Total Viewers (5.7 million vs. 5.0 million) and by 17% in Adult 18-49 (2.1/6 vs. 1.8/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to over 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/25/09.





  [march 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (FOX)
· BETTER OFF TED (ABC)
· CHOPPING BLOCK (NBC)
· CRIMINAL MINDS (CBS)
· LIFE (NBC)
· LIFE ON MARS (ABC)
· LOST (ABC)
· SCRUBS (ABC)
· SURVIVOR (CBS)











most recent ratings | view all posts
[03/03/15 - 08:48 AM]
"The Voice" Is Monday's #1 Telecast by a 58% Margin in 18-49 and 4.8 Million Viewers Overall
NBC spins the numbers for Monday, March 2.

[03/03/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Voice" Continues Its Reign for NBC
The Peacock leads the night among both total viewers and adults 18-49.

[03/02/15 - 12:13 PM]
Viewers Spellbound by "Good Witch," Hallmark Channel's Newest Primetime Original Series
The Hallmark Channel spins the numbers for Saturday, February 28.

[03/02/15 - 10:06 AM]
Live + 7 Day Ratings: ABC's Wednesday Comedies Post Solid Playback Gains
ABC further spins the numbers for the week of February 9-15.

[03/02/15 - 08:48 AM]
Encore Telecast of "The Voice" Grows by 88% from Its First Half-Hour to Its Fourth in Adults 18-49
NBC spins the numbers for Sunday, March 1.

[03/02/15 - 08:43 AM]
Sunday's Broadcast Ratings: "Last Man on Earth" Opens on Top for FOX
The newcomer leads the night among adults 18-49.

[03/02/15 - 08:31 AM]
"Once Upon a Time" Returns Up to Rank No. 1 at 8pm in Adults 18-49, Surging 29% Over Its December Mid-Season Finale
ABC spins the numbers for Sunday, March 1.

[03/01/15 - 09:12 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Demos with "48 Hours"
The veteran newsmagazine leads the night in both categories.

[03/01/15 - 08:59 AM]
"SNL" Is the #1 Telecast of the Night on the Big 4 Networks in Adults 18-49 in the Local People Meters
NBC spins the numbers for Saturday, February 28.

[02/28/15 - 08:57 AM]
Friday's "Dateline" Increases by 20% vs. Its Prior Telecast to the Show's Top Rating Since January 30
NBC spins the numbers for Friday, February 27.

[02/28/15 - 08:47 AM]
Friday's Broadcast Ratings: ABC Continues Its Demo Reign
"Last Man Standing" takes the top spot among adults 18-49 last night.

[02/28/15 - 08:37 AM]
ABC's Is #1 on Friday for 8th Straight Week with "Last Man Standing" and "20/20" the Top 2 Shows
ABC spins the numbers for Friday, February 27.

[02/27/15 - 01:19 PM]
Discovery Channel Tops Cable Prime Time for Men and Ranks in the Top 10 for Women and Persons 6-11 in February
Discovery spins the numbers for the month to date.

[02/27/15 - 10:23 AM]
Time Period-Winning "The Odd Couple" Retains Solid 90% of Its Premiere Adults 18-49 Rating
CBS spins the numbers for Thursday, February 26.

[02/27/15 - 08:46 AM]
Despite Special Competition from the "Murder" Season Finale, "Blacklist" Grows 6% Week to Week
NBC spins the numbers for Thursday, February 26.