or


[03/27/09 - 11:48 AM]
ABC Is Up Week to Week in Viewers and Young Adults
ABC spins the numbers for Thursday, March 26.

[via press release from ABC]

Quick Take for Thursday, March 26, 2009 (Fast Affiliate Live + Same Day Ratings)

Against a Special "Idol" on the Night, ABC is Up Week to Week In Viewers and Young Adults, with its Strongest Thursday in 5 Weeks

ABC Delivers Substantial Increases Over the Same Thursday Last Year

Improving its Time Period for ABC Opposite "Idol," the Series Debut of "In the Motherhood" Upsets NBC's Veteran Comedy "My Name is Earl" at 8pm

Showing Strong Compatibility for ABC at 8:30pm, Against Stiff Competition, Slot Premiere of "Samantha Who?" Marks Impressive Retention of its Lead-in

Thursday's No. 1 Scripted TV Show, ABC's "Grey's Anatomy" Grows its Audience For the 2nd Straight Week, Generating its Most-Watched Telecast in 4 Months

Up Week to Week with Highest Non-Crossover Numbers This Season, ABC's "Private Practice" Beats NBC's "ER" in Viewers and Adults 18-49

Thursday Night (8:00-11:00 p.m.)

ABC placed No. 2 to an "Idol"-led Fox on Thursday night in Total Viewers (11.0 million) and Adults 18-49 (3.8/10), outpacing CBS' NCAA Basketball Tournament coverage (Regional Semi-Finals) on both counts.

� Although facing increased competition on the night from Fox's special Thursday edition of "American Idol," ABC grew week to week by +4% in Total Viewers and by +9% in Adults 18-49 (10.6 million and 3.5/10 on 3/19/09). In fact the Net grew its overall Thursday audience for the 2nd consecutive week, delivering its best Thursday in 5 week in viewers and young adults � since 2/19/09.

� The Net's numbers shot up over the same night last year by 5.1 million viewers and by 100% in Adults 18-49 (5.9 million and 1.9/5 on 3/27/08).

"In the Motherhood" (8:00-8:30 p.m.)

ABC's series debut of "In the Motherhood" upset "My Name is Earl" at 8:00 p.m., defeating NBC's veteran comedy in both Total Viewers (6.7 million vs. 5.9 million) and Adults 18-49 (2.1/6 vs. 2.0/6). The new ABC comedy's biggest advantage over "Earl" came among Women 18-34, where it nearly doubled its NBC comedy competitor with an 86% winning margin (2.6/8 vs. 1.4/4).

� Despite facing "Idol" in the time period this year, with the opener of "Motherhood" ABC was up in the half-hour over the year-ago night (with original programming) by 14% in Total Viewers (6.7 million vs. 5.9 million) and by 5% in Adults 18-49 (2.1/6 vs. 2.0/6). In fact among Adults 18-49, "Motherhood" generated ABC's highest rating in the time slot in 6 weeks � since 2/12/09.

"Samantha Who?" (8:30-9:00 p.m.)

Despite facing "Idol" and "March Madness" on its premiere in the half-hour, ABC's "Samantha Who?" proved itself a compatible companion for "In the Motherhood" with impressive retention of its lead-in among Total Viewers (97%) and Adults 18-49 (100%). In fact "Samantha" built on "Motherhood" at 8:30pm to finish as the No. 1 scripted TV program in the half hour in Women 18-49 (3.0/7) and Women 25-54 (3.6/8).

"Grey's Anatomy" (9:00-10:00 p.m.)

Thursday's No. 1 scripted TV program in Total Viewers (15.8 million) and Adults 18-49 (5.5/13), ABC's "Grey's Anatomy" dominated the 9 o'clock hour, beating Fox's "Idol"-driven "Hell's Kitchen." "Grey's" tallied its 13th time in its last 14 original telecasts to stand as Thursday's No. 1 regular entertainment show with Adults 18-49, and the 14th time in as many original airings with Adults 18-34.

� Surging week to week by 1.2 million viewers and by 10% in Adults 18-49, "Grey's" turned in its most-watched telecast in 4 months (11/20/08) and its 3rd-biggest audience this season.

"Private Practice" (10:00-11:00 p.m.)

ABC's "Private Practice" ranked No. 1 in the 10 o'clock hour, topping NBC's veteran "ER" in Total Viewers (10.5 million vs. 10.2 million) and Adults 18-49 (3.8/10 vs. 3.5/9). In fact the ABC sophomore drama has topped "ER" in both Total Viewers and Adults 18-49 on 8 of 9 head-to-head original telecasts in the time period. "Private Practice" finished as the No. 1 entertainment program in the hour in Adults 18-49 for the 5th time in its last 6 originals, while standing as the top entertainment broadcast with Adults 18-34 on all 10 original airings in slot.

� Growing its overall audience for the 2nd straight week and increasing week to week in young adults, "Private Practice" turned in its highest non-crossover numbers this season.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to over 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 3/26/09.





  [march 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (ABC)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· HELL'S KITCHEN (FOX)
· IN THE MOTHERHOOD (ABC)
· MY NAME IS EARL (NBC)
· SAMANTHA WHO? (ABC)





most recent ratings | view all posts
[02/15/19 - 08:12 AM]
Thursday's Broadcast Ratings: ABC, CBS Share Demo Honors on Valentine's Day
The Eye however remains the night's most-watched network.

[02/14/19 - 08:21 AM]
Wednesday's Broadcast Ratings: FOX, "Masked Singer" Continue Demo Reign
The network has won the adults 18-49 crown for seven consecutive Wednesdays.

[02/13/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC Continues Demo Win Streak
The Peacock has taken home the adults 18-49 crown every Tuesday in 2019.

[02/12/19 - 08:12 AM]
Monday's Broadcast Ratings: NBC Takes Home Top Spots in Viewers, Demos
The Peacock's "America's Got Talent: The Champions" leads the night in both categories.

[02/11/19 - 01:12 PM]
Freeform's "Good Trouble" Grows for the 3rd Consecutive Week to New Series Highs Across Key Demos
Freeform further spins the numbers for Tuesday, February 5.

[02/11/19 - 12:31 PM]
"The 61st Annual Grammy Awards(R)" Scores 20 Million Viewers
CBS spins the numbers for Sunday, February 10.

[02/11/19 - 08:15 AM]
Sunday's Broadcast Ratings: Grammy Awards Put CBS on Top
The Eye's annual telecast is up in total viewers but down among adults 18-49 in the preliminary results.

[02/10/19 - 08:10 AM]
Saturday's Broadcast Ratings: Alliance of American Football Opens on Top for CBS
Preliminary numbers put the Eye's new football coverage in front among adults 18-49.

[02/09/19 - 08:33 AM]
Friday's Broadcast Ratings: "Celebrity Big Brother" Pushes CBS on Top
The Eye takes home top honors in both total viewers and adults 18-49.

[02/08/19 - 08:09 AM]
Thursday's Broadcast Ratings: "Big Bang Theory" Powers CBS Victory
The Eye wins the night in both total viewers and adults 18-49.

[02/08/19 - 07:31 AM]
CBS' Super Bowl LIII Seen by Additional 12 Million "Out of Home" Viewers
CBS further spins the numbers for Sunday, February 3.

[02/07/19 - 01:31 PM]
"Coop & Cami Ask the World" Soars to a New Series High in Kids 6-11
Disney Channel further spins the numbers for Saturday, January 26 and February 2.

[02/07/19 - 08:16 AM]
Wednesday's Broadcast Ratings: FOX, "The Masked Singer" Continue Demo Reign
The network leads the evening among adults 18-49 while NBC is the most-watched broadcaster.

[02/06/19 - 08:17 AM]
Tuesday's Broadcast Ratings: "Ellen's Game of Games" Tops Disrupted Night
NBC wins the night as the rescheduled Station of the Union Address disrupted the evening.

[02/05/19 - 08:16 AM]
Monday's Broadcast Ratings: ABC Wins Demo Race with "The Bachelor"
The Alphabet takes home top adults 18-49 honors while NBC is the most-watched network.