or


[03/30/09 - 11:42 AM]
Viewers Flock to Nickelodeon's Most-Watched Series Premiere Ever -- the Penguins of Madagascar
Nickelodeon spins the numbers for Saturday, March 28.

[via press release from Nickelodeon]

Viewers Flock to Nickelodeon's Most-Watched Series Premiere Ever -- The Penguins of Madagascar

Penguins Draws 6.1 Million Total Viewers

Sets New Record as Nick's Most-Watched Animated Series Premiere with Kids 6-11; Scores a New Series Best with Tweens

NEW YORK, March 30 -- Nickelodeon's highly anticipated debut of the CGI-animated series The Penguins of Madagascar (Saturday, March 28, 9:30 p.m. [ET/PT]) ranks as the most-watched series premiere in the network's history, drawing 6.1 total million viewers (P2+). The half-hour premiere also delivered more kids 6-11 than any other Nick animated series premiere, averaging an 11.0/2.3 million K6-11. Additionally, it was the best new series premiere performance ever with tweens, averaging a 10.8/2.3 million T9-14.

Highlights for The Penguins of Madagascar premiere include:

The Penguins of Madagascar premiere episode "Launchtime" (Saturday, March 28, 9:30 p.m. [ET/PT]) broke Nickelodeon records as the most-watched series premiere in Nickelodeon's history (replacing prior record holder All Grown Up in 2003 with 5.2 million total viewers), drawing 6.1 million total viewers (P2+), up +65% in delivery over last year.

The telecast was Nick's most-watched and highest-rated animated premiere with kids 6-11, averaging an 11.0/2.3 million with K6-11, up +51% in rating.

"Launchtime" drew the largest tween audience and rating for a Nickelodeon series premiere, posting a 10.8/2.3 million T9-14, up +54%.

Penguins averaged an 8.5/3.0 million K2-11, up +53% and the second most-watched premiere in Nick's history with this demographic.

The Penguins of Madagascar delivered the highest rating ever for a show that followed the Kids' Choice Awards, retaining 77% of the KCA audience.

A Penguins of Madagascar dedicated mini site, which launched on Oct. 30, 2008, drew 2.4 million unique visitors since its debut, and featured a series of four new mini-games, which garnered 1.5 million game plays (3/12/09-3/30/09).

The Penguins of Madagascar premiere followed Nickelodeon's 2009 Kids' Choice Awards, which set a new record on Saturday, March 28, (8-9:30 p.m. ET/PT) as the biggest Kids' Choice Awards to date. The star-studded telecast drew a record 7.7 million total viewers (P2+) and earned its highest ratings ever among kids and tweens.

Nickelodeon will feature two weeks of Penguins primetime premieres weeknights until April 10, at 8:00 - 8:30 PM (ET/PT). The new series, which is co-produced by DreamWorks Animation SKG, Inc.--and followed Nickelodeon's highest-rated and most-watched Kids' Choice Awards ever--follows the exploits of the beloved penguin brothers from DreamWorks Animation's hit feature films Madagascar and Madagascar 2: Escape to Africa. Andy Richter (Late Night with Conan O' Brien) and Tom McGrath (co-created the Penguins characters and directed both Madagascar films) reprise their roles as Mort and Skipper from the feature films, and Nicole Sullivan (MadTV) rounds out the ensemble voice-over cast. The series will move to its regular timeslot on Saturdays at 10:00-10:30 AM (ET/PT) beginning April 18.

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 98 million households and has been the number-one-rated basic cable network for 14 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).

Source: Nielsen Media Research, Fast Nationals, Live+Same Day, 3/28/09





  [march 2009]  
S
M
T
W
T
F
S


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)











most recent ratings | view all posts
[10/02/14 - 08:32 AM]
Wednesday's Broadcast Ratings: "Criminal Minds," "Stalker" Push CBS to Top Spot
Plus: FOX's "Red Band Society" grows by 10% while ABC's "Black-ish" falls 24% from last week's episodes.

[10/02/14 - 08:06 AM]
NL Wild Card Game Up 21 Percent with Strong 4.1 Overnight Rating
ESPN spins the numbers for Wednesday, October 1.

[10/01/14 - 04:36 PM]
A Roloff Wedding Wraps Up the Most Watched Season Ever of "Little People, Big World" with 1.9M P2+ Viewers
TLC spins the numbers for Tuesday, September 30.

[10/01/14 - 10:14 AM]
ESPN's Audience up for Fiscal Year; U.S. Networks also Rise as a Group
ESPN spins the numbers for the fiscal year to date.

[10/01/14 - 10:00 AM]
OWN: Oprah Winfrey Network Delivers Growth Across Key Demos in Third Quarter
OWN spins the numbers for the third quarter of 2014.

[10/01/14 - 09:46 AM]
Bounce TV Posts Double-Digit Viewership Gains in Third Quarter
Bounce TV spins the numbers for the third quarter of 2014.

[10/01/14 - 09:29 AM]
"NCIS: New Orleans" Retains 95% of Its Premiere in Viewers and 92% in Adults 18-49
CBS spins the numbers for Tuesday, September 30.

[10/01/14 - 08:48 AM]
NBC Wins Tuesday Night in Adults 18-49 Among the Big 4 Networks by a 59% Margin
NBC spins the numbers for Tuesday, September 30.

[10/01/14 - 08:46 AM]
Live+3: ABC's "Shark Tank" Solidifies Its Rank as Friday's #1 TV Show in Adults 18-49 with Its Strongest-Ever Season Premiere
ABC further spins the numbers for Friday, September 26.

[10/01/14 - 08:30 AM]
NBCSN Primetime & Total Day Viewership Increase for Fourth Consecutive Quarter
NBCSN spins the numbers for the third quarter of 2014.

[10/01/14 - 08:27 AM]
Tuesday's Broadcast Ratings: "The Voice" Continues Win Streak for NBC
The Peacock's reality franchise once again replicates its week ago numbers among adults 18-49.

[10/01/14 - 08:16 AM]
ABC's New Tuesday Comedies Beat FOX's Comedies
ABC spins the numbers for Tuesday, September 30.

[10/01/14 - 07:45 AM]
ABC Ranks #1 with Upscale Adults 18-49 During Premiere Week
ABC further spins the numbers for the week of September 22-28.

[09/30/14 - 02:53 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, September 29.

[09/30/14 - 02:18 PM]
"Parenthood" Delivered the Show's Highest 18-49 Rating in Live+3 Since October 3, 2013
NBC further spins the numbers for Thursday, September 25.