or


[03/31/09 - 12:06 PM]
ABC Earns No. 2 to FOX in the Sweep Across Key Women Demos
ABC spins the numbers for the March sweeps period to date.

[via press release from ABC]

March 31, 2009 (Based on Live + Same Day Program Ratings)

ABC Earns No. 2 to Fox in the Sweep Across Key Women Demos

During the Digital Transition-Adjusted February Sweep, The Network Grows its Overall Audience Year to Year

ABC Claims 3 of the Top 7 TV Series During the Month, 9 of the Top 20 Individual Telecasts and the No. 1 Scripted Broadcast with "Grey's Anatomy"

ABC is the No. 1 Network on Monday and Sunday Nights During the Sweep

2009 February/March Sweep (26 of 28 Nights):

During the atypical Digital TV Transition-adjusted February/March Sweep, as "Idol" led Fox into first place and CBS received a demographic push from March Madness NCAA Basketball Tournament coverage, ABC finished a solid No. 2 to Fox across each of the key Women demographics: W18-34 (2.8/8), W18-49 (3.5/9), W25-54 (4.2/10). In addition, ABC outpaced NBC during the month by wide margins in viewers and young adults: +2.9 million viewers (8.9 million vs. 6.0 million) and +24% in Adults 18-49 (2.6/7 vs. 2.1/6). On average, ABC registered as the No. 1 network on Monday and Sunday nights during the month among Adults 18-49.

Please Note: Year-to-year comparisons for the Digital TV Transition-adjusted February Sweep are complicated, since it normally includes a number of big programming events (i.e. Super Bowl, Grammy Awards and Academy Awards), which did not occur in the 2009 February/March ratings period. Other factors making year-ago comparisons problematic include the changeover to Daylight Savings Time at the beginning of March and CBS' coverage of the NCAA Basketball Tournament during the Sweep. Also, year-to-year Household DVR penetration has risen from 23% to more than 30% currently.

� Year to Year: ABC's February/March Sweep average is up over its year-ago 2008 March Sweep averages in Viewers, young Adults and across the key Women demographics: Total Viewers +10% (8.9 million vs. 8.1 million), Adults 18-34 +5% (2.1/7 vs. 2.0/7), Adults 18-49 +4% (2.6/7 vs. 2.5/7), W18-34 +8% (2.8/8 vs. 2.6/8), W18-49 +6% (3.5/9 vs. 3.3/9) and W25-54 +8% (4.2/10 vs. 3.9/10). In addition, despite the fact that the year-ago Academy Awards aired during February and the sweep preceded the changeover to Daylight Savings Time, ABC increased its overall audience by 10% from the year-ago 2008 February Sweep (8.9 million vs. 8.1 million). ABC and CBS were the only broadcasters to show gains over last year.

� Series Rankings: In Adults 18-49, ABC claimed 3 the Top 7 television series during the 2009 February Sweep, placing 2 of the Top 5 shows: "Dancing with the Stars" and "Desperate Housewives" tied at No. 4, and "Grey's Anatomy" was No. 7. The Net also delivered 3 of the Top 10 most-watched series overall for the Sweep: "DWTS" � No. 3, "Housewives" � No. 7 and "DWTS Results" � No. 10.

� Individual Telecast Standings: With just two nights to count, ABC has delivered 9 of the Top 20 highest-rated telecasts during the Sweep in Adults 18-49, including 8 of the Top 10 non-"Idol" broadcasts and the No. 1 scripted telecast with "Grey's Anatomy" on the final Thursday (3/26/09). The Network generated 12 of the Top 20 telecasts for the month with Women 18-49, including each of the Top 5 scripted series telecasts, with installments of "Grey's" and "Housewives."

Source: Nielsen Media Research, Live + Same Day Program Ratings (3/5-3/30/09, 1/31-2/27/08 and 3/6-4/2/08).





  [march 2009]  
S
M
T
W
T
F
S


· AMERICAN IDOL (FOX)
· DANCING WITH THE STARS (ABC)
· DESPERATE HOUSEWIVES (ABC)
· GREY'S ANATOMY (ABC)











most recent ratings | view all posts
[10/21/14 - 08:42 AM]
Monday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
Plus: The CW's "Jane the Virgin" grows by a tenth of a ratings point in its second week.

[10/20/14 - 03:29 PM]
"Gold Rush" Season Five Premiere Tops Cable Television on Friday
Discovery spins the numbers for Friday, October 17.

[10/20/14 - 11:06 AM]
Live + 7 Ratings: ABC's "How to Get Away with Murder" Is the Week's #1 Biggest Gainer in TV Playback in Adults 18-49
ABC further spins the numbers for the week of September 29-October 5.

[10/20/14 - 10:55 AM]
CBS Freshman Dramas Post Strong Second-Week Live +7-Day Lifts
CBS further spins the numbers for the week of September 29-October 5.

[10/20/14 - 08:49 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Continues NBC's Reign
The Peacock's NFL franchise is up more than 16% from last week among adults 18-49.

[10/20/14 - 08:32 AM]
ABC Builds Year Over Year on Sunday for the 4th Straight Week This Season
ABC spins the numbers for Sunday, October 19.

[10/20/14 - 08:23 AM]
"Sunday Night Football" Delivers Its Best Overnight Rating Since the Sunday Season Premiere on September 7
NBC spins the numbers for Sunday, October 19.

[10/19/14 - 09:08 AM]
Saturday's Broadcast Ratings: ABC Dominates the Night with Notre Dame/Florida State Matchup
The network's "Saturday Night Football" franchise delivers more than 12 million viewers on average in primetime.

[10/18/14 - 08:39 AM]
Friday's Broadcast Ratings: "Shark Tank" Powers ABC to Top Demo Spot
Plus: the Alphabet's "Last Man Standing" posts week-to-week gains among adults 18-49.

[10/18/14 - 08:34 AM]
"The Blacklist" Grows by 53% in 18-49 and 4.979 Million Viewers Overall Going from Live + Same Day to Live + 3
NBC further spins the numbers for Monday, October 13.

[10/18/14 - 08:33 AM]
"Dateline NBC" Hits Three-Week Highs in 18-49 and Total Viewers, With Its Top Results Since September 26
NBC spins the numbers for Friday, October 17.

[10/18/14 - 08:30 AM]
For the 4th Straight Week, ABC Is #1 on Friday with "Shark Tank" as the Top-Rated Show in Adults 18-49
ABC spins the numbers for Friday, October 17.

[10/17/14 - 02:57 PM]
With Live + 3 for Sunday and Replays, "The Affair" Has Been Viewed by 1.68 Million Viewers on the Linear Network
Showtime further spins the numbers for Sunday, October 12.

[10/17/14 - 01:31 PM]
Another Big Audience Sees Giants Win Pennant in Dramatic, Walk-Off Fashion on FOX Sports 1
FOX Sports spins the numbers for Thursday, October 16.

[10/17/14 - 08:50 AM]
"The Biggest Loser" Hits a Five-Week High in Total Viewers
NBC spins the numbers for Thursday, October 16.