or


[04/02/09 - 12:25 PM]
ABC Increases Over the Year-Ago Wednesday for 8 Weeks in a Row in Adults 18-49
ABC spins the numbers for Wednesday, April 1.

[via press release from ABC]

Quick Take for Wednesday, April 1, 2009 (Fast Affiliate Live + Same Day Ratings)

Finishing No. 2 to an "Idol"-Fueled Fox on the Evening, ABC Increases Over the Year-Ago Wednesday for 8 Weeks in a Row in Adults 18-49

ABC's "Lost" Qualifies as Wednesday's No. 1 Scripted TV Series In Adults 18-49 for Its 10th Consecutive Original Telecast This Season

ABC's 8-9pm Comedy Block Continues to Deliver Strong Audience Retention in The Hour, Improving Week to Week with "Ted" Holding 95% of "Scrubs'" Lead-in

"Better Off Ted" Grows with Viewers, AD25-54, Key Men and Young Women

Opposite "Idol," "Lost" is Up Week to Week in Total Viewers and Adults 18-49

Series Finale of "Life on Mars" Finishes a Strong No. 2 in the 10pm Hour In Adults 18-49, Achieving Best-Since-Premiere Numbers in the Time Period

Wednesday Night (8:00-11:00 p.m.)

ABC placed No. 2 to an "Idol"-fueled Fox among Adults 18-49 (2.7/7) on Wednesday night. The Net also finished a competitive second on the evening with Adults 18-34 (2.4/7), defeating third-place CBS by 28% (1.8/5) and fourth-place NBC by 109% (1.0/3).

� Continuing to generate year-to-year increases on the evening, ABC's Wednesday numbers grew over the same night last year (4/2/08) by 1.0 million viewers (6.7 million vs. 5.7 million) and by 35% in Adults 18-49 (2.7/7 vs. 2.0/5). The Net has delivered increases over the same Wednesday last year for 8 straight weeks in the key young adult sales demo.

"Scrubs"/"Better Off Ted" (8:00-9:00 p.m.)

ABC's 8:00-9:00 p.m. comedy block ("Scrubs"/"Better Off Ted") continued to produce strong audience retention for ABC in the hour, improving week to week. At 8:30 p.m., "Better Off Ted" retained 94% of "Scrubs'" Total Viewers (4.7 million vs. 5.0 million) and 95% in Adults 18-49 (1.8/5 vs. 1.9/6), up solidly from the prior week on both counts (87%/86%). "Ted" built on its lead-in among Adults 18-34 and Men 18-34.

� "Better Off Ted" was up week to week in Total Viewers, Adults 25-54, Men 18-49, Men 25-54 and Women 18-34, while holding 100% of its Adult 18-49 audience.

"Lost" (9:00-10:00 p.m.)

Surging from its lead-in opposite Fox's "American Idol" in the 9 o'clock hour, ABC's "Lost" held wide advantages over its drama competition in the slot among Adults 18-49. "Lost" (4.2/10) bested CBS' "Criminal Minds" replay by 83% (2.3/6) and NBC's original "Life" by 200% (1.4/3). In addition, "Lost" registered its 10th straight original broadcast as Wednesday's No. 1 scripted TV show in Adults 18-49. The ABC drama was also once again the night's top-rated scripted series in the other two Adult demographics: Adults 18-34 (4.0/10) and Adults 25-54 (4.4/10).

� Opposite "American Idol," ABC's "Lost" was up week to week in both Total Viewers (9.3 million vs. 9.0 million) and Adults 18-49 (4.2/10 vs. 4.1/10).

"Life on Mars" (10:00-11:00 p.m.)

On its series finale, "Life on Mars" placed a strong No. 2 among Adults 18-49 (2.1/6) in the 10 o'clock hour, pacing within one-tenth of a rating point of first-place CBS' veteran "CSI: NY" replay (2.2/6) and topping NBC's rebroadcast "Law & Order" by 24% (1.7/5). "Life on Mars" delivered the No. 1 position in the hour among Men 18-49 (1.9/5)

� Growing its overall audience for the 3rd straight week, "Life on Mars" concluded its run with best-since-premiere numbers in the time period among Total Viewers (5.9 million) and Adults 18-49 (2.1/6-tie).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to over 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/1/09.





  [april 2009]  
S
M
T
W
T
F
S
   


· AMERICAN IDOL (FOX)
· BETTER OFF TED (ABC)
· CRIMINAL MINDS (CBS)
· CSI: NEW YORK (CBS)
· LAW & ORDER (NBC)
· LIFE (NBC)
· LIFE ON MARS (ABC)
· LOST (ABC)
· SCRUBS (ABC)





most recent ratings | view all posts
[01/24/15 - 08:50 AM]
"Constantine" Delivers Its Most-Watched Episode Since November 21
NBC spins the numbers for Friday, January 23.

[01/24/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, CBS and NBC All Share Demo Crown
Repeats of "Blue Bloods" and "Shark Tank" lead the night in total viewers and adults 18-49, respectively.

[01/24/15 - 08:33 AM]
ABC's Encore "Shark Tank" Is Friday's #1 Show in Adults 18-49 - Most-Watched-Ever Repeat for the Show
ABC spins the numbers for Friday, January 23.

[01/23/15 - 10:38 AM]
"The Tonight Show" Outperforms ABC, CBS Timeslot Competition for Week of Jan. 12-16
NBC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 10:23 AM]
"Nightline" Is #1 for the Week, #1 in Total Viewers 12 of Last 13 Weeks
ABC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 08:46 AM]
"Parenthood" Delivers Its Second-Most-Watched Telecast of the Season
NBC spins the numbers for Thursday, January 22.

[01/23/15 - 08:32 AM]
Thursday's Broadcast Ratings: "American Idol" Tops Demos for FOX
Plus: the network's "Backstrom" launches up nearly 18% among adults 18-49 from "Rake" a year ago.

[01/22/15 - 01:32 PM]
HGTV Notches Highest Rated Night in Five Years with "Fixer Upper"
HGTV spins the numbers for Tuesday, January 20.

[01/22/15 - 08:46 AM]
"Live with Kelly and Michael" Starts 2015 as the No. 1 Syndie Talker of the Week, Beating "Dr. Phil" and "Ellen" in Households
Disney-ABC Domestic Television spins the numbers for the week of January 5-9.

[01/22/15 - 08:39 AM]
"Chicago P.D." Tied for #1 In Its Time Period in Adults 18-49 and Ranks #1 Outright in Adults 18-34 and All Key Adult-Female Demos
NBC spins the numbers for Wednesday, January 21.

[01/22/15 - 08:24 AM]
Wednesday's Broadcast Ratings: "Empire" Rises Yet Again for FOX
The newcomer rises to another series high in its third week.

[01/21/15 - 12:48 PM]
"K.C. Undercover," Starring Zendaya, Premieres Big on Disney Channel After Strong Watch Disney Channel App Debut, Sacks Competition, Is #1 Cable TV Telecast Year-to-Date Among Kids 2-11, 6-11 and Tweens
Disney Channel spins the numbers for Sunday, January 18.

[01/21/15 - 12:09 PM]
Sunday's "UFC Fight Night" on FOX Sports 1 is Most-Watched MMA Event on Cable Since 2009
FOX Sports spins the numbers for Sunday, January 18.

[01/21/15 - 11:06 AM]
"48 Hours: Murder in Pinyon Pines" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, January 17.

[01/21/15 - 10:22 AM]
Critically Acclaimed "12 Monkeys" Delivers Highest L+3 Lift Ever for a Syfy Series Premiere, Leaping 85 Percent to One Million Adults 18-49
Syfy spins the numbers for Friday, January 16.