or


[04/07/09 - 12:45 PM]
Animal Planet's River Monsters Reels in Best Series Debut in Network History
Animal Planet spins the numbers for Sunday, April 5.

[via press release from Animal Planet]

Animal Planet's RIVER MONSTERS Reels in Best Series Debut in Network History

-- Premiere of Seven-Part Fishing Detective Series Hooks More Than a Million Viewers --

April 7, 2009

(New York, N.Y.) This past Sunday evening, Animal Planet and extreme angler Jeremy Wade's new series RIVER MONSTERS made a huge splash during its premiere, snaring a big audience with 1,020,000 homes (1.1 household rating) and 647,000 P25-54 viewers, making it the network's best-performing series premiere ever. More than 1.3M P2+ viewers watched the premiere at 10 PM, ranking it as Animal Planet's most-watched regularly airing prime telecast among viewers P2+ in more than six years. RIVER MONSTERS achieved triple- and double-digit delivery gains among all keys demos compared to Animal Planet's year-ago timeslot average: HH +126% (1.020M vs. 452K), P25-54 +208% (647K vs. 210K), M25-54 +346% (446K vs. 100K) and W25-54 +83% (201K vs. 110K). The premiere helped Animal Planet climb to the #15 spot in household delivery among ad-supported cable networks.

Riding the wave of the Internet sensation and book re-release, the debut of the special A LION CALLED CHRISTIAN that same evening, also scored significant gains compared to year-ago timeslot among households (706K, +66%) and P25-54 (457K, +155%). Online, RIVER MONSTERS and A LION CALLED CHRISTIAN also drove success for Animalplanet.com, which brought in 153,046 unique visitors on Sunday -- its second- highest levels in the past year.

"The new content on Animal Planet is hitting its stride," says Marjorie Kaplan, president and general manager of Animal Planet Media. "RIVER MONSTERS is such edge-of-your-seat television and presents a frightening, gripping and ultimately heart-wrenching story. It's no surprise it connected with viewers on a visceral level, especially with Jeremy as their adventure guide."

RIVER MONSTERS travels worldwide with host, biologist and extreme angler Jeremy Wade to solve freshwater mysteries, debunk these myths and track down these harrowing tales. Wade has made his life's passion and career searching for a variety of aquatic vertebrae while navigating the globe's waterways. Each Sunday, he comes face-to-face with fear and trying to understand these mysterious predators with a taste for human flesh, putting his life on the line to find truly monster-sized fish while globetrotting through Germany, Australia, Brazil and even the state of Texas. His weekly quest catapults him in search of such fascinating creatures as piranha, alligator gar, wels catfish, bullshark, piraiba/candiru, and arapaima, all supposedly deadly creatures shrouded with mystery -- especially their feeding habits.

RIVER MONSTERS is a production of Icon Films for Animal Planet. Harry Marshall is the executive producer for Icon Films, and Mick Kaczorowski is the executive producer for Animal Planet.

About Animal Planet Media

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 95 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's number one nonfiction media company reaching more than 1.5 billion cumulative subscribers in 170 countries. Discovery empowers people to explore their world and satisfy their curiosity through 100-plus worldwide networks, led by Discovery Channel, TLC, Animal Planet, Science Channel, Planet Green, Investigation Discovery and HD Theater, as well as leading consumer and educational products and services, and a diversified portfolio of digital media services including HowStuffWorks.com. For more information, please visit www.discoverycommunications.com.





  [april 2009]  
S
M
T
W
T
F
S
   


· RIVER MONSTERS (ANIMAL PLANET)





most recent ratings | view all posts
[07/28/16 - 09:16 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock once again is the evening's most-watched network in total viewers and adults 18-49.

[07/27/16 - 11:31 AM]
"The Walking Dead" and "Fear the Walking Dead" 2016 Comic-Con Trailers Rack Up a Record 25 Million Views in Four Days
Since their release on Friday afternoon in San Diego, the season seven trailer for "The Walking Dead" has notched 17.6 million total views across Facebook, YouTube, Twitter and AMC.com.

[07/27/16 - 09:05 AM]
Tuesday's Broadcast Ratings: NBC, "America's Got Talent" Continue Their Reign
The Peacock wins the night among adults 18-49 as well as total viewers.

[07/27/16 - 08:59 AM]
Travel Channel Refreshes Sunday Ratings with Water-Themed Fun
Travel Channel spins the numbers for Sunday, July 24.

[07/26/16 - 09:01 AM]
Monday's Broadcast Ratings: ABC Tops Charts with "The Bachelorette"
The Alphabet leads the night in total viewers and adults 18-49.

[07/25/16 - 01:10 PM]
Destination America Earns #1 Telecast Ever in P25-54 with "Ghosts of Shepherdstown" Season Finale
Destination America further spins the numbers for Sunday, July 17.

[07/25/16 - 10:00 AM]
CBSN Sets New Weekly Viewership Record for Convention & Breaking News Coverage
CBSN spins the numbers for the week of Sunday, July 17 through Saturday, July 23.

[07/25/16 - 09:05 AM]
Sunday's Broadcast Ratings: "Sunday Fun and Games" Puts ABC on Top
The Alphabet leads the night in total viewers and adults 18-49.

[07/24/16 - 09:56 AM]
Saturday's Broadcast Ratings: FOX Tops Demos with UFC Coverage
NBC then is the most-watched network with the feature "The Bourne Identity."

[07/23/16 - 10:58 AM]
Friday's Broadcast Ratings: Special "Big Brother" Pushes CBS in Front
The Eye wins the night among total viewers and adults 18-49.

[07/22/16 - 09:05 AM]
Thursday's Broadcast Ratings: CBS, "Big Brother" Top Viewers, Demos
The Eye wins the night thanks to its summer mainstay.

[07/21/16 - 09:03 AM]
Wednesday's Broadcast Ratings: NBC Pulls in Front with "America's Got Talent"
The Peacock wins the night among adults 18-49 and total viewers.

[07/20/16 - 08:11 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC easily wins the evening with both total viewers and adults 18-49.

[07/19/16 - 01:36 PM]
Record-Setting "Kids' Choice Sports 2016" and "Henry Danger" Clinch Nickelodeon's 50th Straight Week at Number One
Nickelodeon spins the numbers for the week of July 11-17.

[07/19/16 - 11:00 AM]
Hallmark Channel New Original Movie "A Perfect Christmas" Is the #1 HH Rated Cable Entertainment Program of the Day
The Hallmark Channel spins the numbers for the week of July 11-17.