[04/09/09 - 11:44 AM]
ABC Is Up Over the Same Wednesday Last Year for 9 Weeks in a Row in Adults 18-49
ABC spins the numbers for Wednesday, April 8.

[via press release from ABC]

Quick Take for Wednesday, April 8, 2009 (Fast Affiliate Live + Same Day Ratings)

Growing Year to Year in Viewers and Young Adults, ABC is Up Over The Same Wednesday Last Year for 9 Weeks in a Row in Adults 18-49

ABC's 8-9pm Comedy Block Continues to Produce Strong Audience Retention

ABC's "Lost" Registers as Wednesday's No. 1 Scripted TV Series In Adults 18-49 for its 11th Straight Original Telecast This Season

Series Debut of "The Unusuals" Ranks No. 2 in its Time Slot, Generating ABC's Biggest Audience for a Regular Wednesday 10pm Series Telecast in 6 Months

Wednesday Night (8:00-11:00 p.m.)

ABC placed No. 2 to an "Idol"-driven Fox on Wednesday in Adults 18-34 (2.3/7), outdelivering CBS by 28% (1.8/6) and NBC by 156% (0.9/3). The Net also took second on the evening with Men 18-49 (2.3/7), Men 18-34 (2.1/7) and Women 18-34 (2.6/7).

� Growing over the same night last year (4/9/08) by 7% in Total Viewers (6.5 million vs. 6.1 million) and by 18% in Adults 18-49 (2.6/7 vs. 2.2/6), ABC registered its 9th straight Wednesday delivering a year-to-year increase in the key young adult sales demo.

"Scrubs"/"Better Off Ted" (8:00-9:00 p.m.)

ABC's 8:00-9:00 p.m. comedy block ("Scrubs"/"Better Off Ted") continued to show strong audience retention for ABC in the hour, with "Better Off Ted" at 8:30 p.m. holding 89% of its "Scrubs" lead-in among Total Viewers (4.2 million vs. 4.7 million) and 94% in Adults 18-49 (1.7/5 vs. 1.8/5).

� "Scrubs" finished No. 1 in the 8:00 p.m. half-hour among Adults 18-34 (1.9/7) and Men 18-34 (1.8/7).

"Lost" (9:00-10:00 p.m.)

Jumping from its lead-in opposite Fox's "American Idol" in the 9 o'clock hour, ABC's "Lost" beat out its original drama competition in the slot by solid margins among Adults 18-49. In the time slot, ABC's "Lost" (3.7/9) defeated CBS' "Criminal Minds" by 16% (3.2/8) and NBC's season finale of "Life" by 185% (1.3/3). Additionally, "Lost" marked its 11th straight original airing as Wednesday's No. 1 scripted TV show in Adults 18-49.

"The Unusuals" (10:00-11:00 p.m.)

On its series debut, ABC's "The Unusuals" placed a strong No. 2 in the 10 o'clock hour to CBS' veteran "CSI: NY" in Total Viewers (6.8 million) and Adults 18-49 (2.2/6). On its premiere, the ABC drama turned in the best-ever lead-in retention for any series to follow an original "Lost" in Total Viewers (82%) and the strongest among Adults 18-49 (59%) in more than 1 year (since 1/31/08).

� "The Unusuals" attracted ABC's biggest audience for a regular 10 o'clock Wednesday series telecast since October and highest Adult 18-49 rating since January � since 10/1/08 ("Dirty Sexy Money" season premiere) and 1/28/09 ("Life on Mars" time period premiere).

� Compared to ABC's average in the hour this season with regular series programming (Live + Same Day), "The Unusuals" improved ABC's performance in the slot by 21% in Total Viewers (6.8 million vs. 5.6 million) and by 16% in Adults 18-49 (2.2/6 vs. 1.9/5).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to over 30% currently, from 23% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/8/09.

  [april 2009]  


most recent ratings | view all posts
[10/23/16 - 10:03 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Viewers, Demos
The Alphabet wins said evening for the fourth consecutive week.

[10/23/16 - 09:43 AM]
"SNL" Hits Season Highs, Best October Overnights in 8 Years
NBC spins the numbers for Saturday, October 22.

[10/23/16 - 07:06 AM]
Live + 3 Ratings: ABC's "S.H.I.E.L.D." Is the Season's First Broadcast Series to Post Triple-Digit Growth in Adults 18-49
ABC further spins the numbers for Tuesday, October 18.

[10/22/16 - 09:09 AM]
Friday's Broadcast Ratings: CBS Tops Night in Viewers, Demos
The Eye's trio of dramas lead the evening in both categories.

[10/22/16 - 09:05 AM]
"Dateline" Matches Its Season High in 18-49, New Season High in Total Viewers
NBC spins the numbers for Friday, October 21.

[10/22/16 - 08:42 AM]
ABC Earns Most Watched Friday This Season - "Shark Tank" Is the #1 Show in Adults 18-49
ABC spins the numbers for Friday, October 21.

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 08:48 AM]
Wednesday's Broadcast Ratings: ABC Pulls in Front Among Adults 18-49
The Alphabet leads the night with its coverage of The Third Presidential Debate.

[10/20/16 - 07:14 AM]
"RuPaul's Drag Race All Stars" Season 2 Slays Records as the Most Viewed Season of a Logo Original Series to Date
Plus: look for a reunion special on October 27 and "Season 6 RuVealed" on November 3.

[10/19/16 - 10:48 AM]
Discovery's "Gold Rush" Ranks as #1 Show on All of TV on Friday
Discovery spins the numbers for Friday, October 14.

[10/19/16 - 08:59 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Onto Top Demo Spot
The Peacock once again wins the night among adults 18-49.

[10/18/16 - 11:35 AM]
Lifetime Delivers Ratings Gold with Premieres of "Surviving Compton" and "Beyond the Headlines: Michel'le"
Lifetime spins the numbers for Saturday, October 15.

[10/18/16 - 09:23 AM]
Monday's Broadcast Ratings: NBC Remains Top Draw in Viewers, Demos
The Peacock leads the night once again in said categories.