or


[04/24/09 - 01:11 PM]
ABC Wins the Opening Night of the '09 May Sweep in Young Adults and Key Women
ABC spins the numbers for Thursday, April 23.

[via press release from ABC]

Quick Take for Thursday, April 23, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Wins the Opening Night of the '09 May Sweep in Young Adults and Key Women, Finishing No. 1 with Adults 18-49 for the 3rd Straight Year

A Repeat Airing of "Grey's Anatomy" at 8pm Gains 1.0 Million Viewers from Start to Finish, Outdrawing NBC's Original "Parks and Recreation" at 8:30pm

On its First Original Airing in a 4 Weeks, ABC's "Grey's Anatomy" Returns As Thursday's No. 1 TV Show in Adults 18-49, Overshadowing "CSI" by 36%

Winning the 10pm on its Return to Original in Viewers and Young Adults, ABC's "Private Practice" Towers Over NBC's "Southland" and CBS' "Harper's Island"

Thursday Night (8:00-11:00 p.m.)

Despite airing a repeat in the first hour on Thursday, ABC won the opening night of the 2009 May Sweep among young Adults (AD18-34 � 3.0/10 and AD18-49 � 3.2/9) and across each of the key Women demos: W18-34 (4.8/14), W18-49 (5.0/13) and W25-54 (5.4/13). It was ABC's 3rd consecutive year to rank No. 1 on the opening night of the May Sweep in the key young adult sales demo.

"Grey's Anatomy" (8:00-9:00 p.m.)

Gaining 1.0 million viewers from start to finish (4.6 million to 5.6 million), ABC's repeat telecast of "Grey's Anatomy" outdrew NBC's original of "Parks and Recreation" at 8:30 p.m. by 8% (5.6 million vs. 5.2 million). In fact, the replay "Grey's" won the 8:30pm half-hour in Women 18-34 (2.8/9), outrunning CBS' time period veteran "Survivor" (2.6/8).

"Grey's Anatomy" (9:00-10:00 p.m.)

Returning to original for the first time in a month (since 3/26/09), ABC's "Grey's Anatomy" qualified as Thursday's definitive No. 1 TV show in Adults 18-49 (4.9/13). The ABC medical drama overshadowed the 9 o'clock hour, beating CBS' "CSI" by a best-of-season 36% (3.6/9), NBC's original comedies ("The Office"/"30 Rock") by 44% (3.4/9) and Fox's "Hell's Kitchen" by 63% (3.0/8).

� "Grey's" marked its 14th time in its last 15 original telecasts to stand as Thursday's No. 1 regular entertainment show with Adults 18-49, including 8 consecutive original broadcasts.

"Private Practice" (10:00-11:00 p.m.)

On its first original airing in 4 weeks (since 3/26/09), ABC's "Private Practice" won the 10 o'clock hour, dominating original dramas on NBC and CBS in Total Viewers (9.2 million) and Adults 18-49 (3.4/10). In the hour, the ABC drama outdelivered runner-up NBC's "Southland" by 1.2 million viewers and by 36% in Adults 18-49 (8.0 million and 2.5/7), while topping third-place CBS' "Harper's Island" by 1.7 million viewers and by 70% in Adults 18-49 (7.5 million and 2.0/6).

� "Private Practice" finished as the No. 1 entertainment TV show in the hour in Adults 18-49 for the 6th time in its last 7 originals, while standing as the top entertainment broadcast with Adults 18-34 on all 11 original airings in time slot.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 31% currently, from 24% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/23/09.





  [april 2009]  
S
M
T
W
T
F
S
   


· 30 ROCK (NBC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· GREY'S ANATOMY (ABC)
· HARPER'S ISLAND (CBS)
· HELL'S KITCHEN (FOX)
· OFFICE, THE (NBC)
· PARKS & RECREATION (NBC)
· PRIVATE PRACTICE (ABC)
· SOUTHLAND (TNT)
· SURVIVOR (CBS)





most recent ratings | view all posts
[04/12/21 - 10:00 AM]
Sunday's Broadcast Ratings: CBS Leads Tight Race in Viewers, Demos
Overrun of the 2021 Masters Tournament in primetime helps lift the Eye to top honors in both categories.

[04/11/21 - 10:16 AM]
Saturday's Broadcast Ratings: NBA Returns on Top in Demos for ABC
The Alphabet's primetime coverage leads the night in adults 18-49.

[04/10/21 - 10:03 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Tops Demos for FOX
Plus: "Blue Bloods" on CBS leads the night among total viewers.

[04/09/21 - 10:05 AM]
Thursday's Broadcast Ratings: ABC, NBC Lead Competitive Night
"Grey's Anatomy" and "Law & Order: Special Victims Unit" both top the evening among adults 18-49.

[04/08/21 - 10:05 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Leads Demo Race for FOX
The show's latest installment leads the night in adults 18-49 while NBC's dramas are the most-watched programs overall.

[04/07/21 - 10:03 AM]
Tuesday's Broadcast Ratings: "NCIS" Puts CBS on Top in Viewers, Demos
The Eye pulls in front among total viewers and adults 18-49.

[04/06/21 - 10:01 AM]
Monday's Broadcast Ratings: CBS Wraps NCAA Coverage on Top
The Eye's Men's Basketball National Championship Game easily wins the evening in all categories.

[04/05/21 - 10:07 AM]
Sunday's Broadcast Ratings: "American Idol" Puts ABC on Top in Demos
The reality competition leads the night among adults 18-49 while "60 Minutes" on CBS is the most-watched program overall.

[04/05/21 - 08:52 AM]
Vice TV Is America's Fastest Growing Entertainment Cable Network
The network is reporting 10% growth in adults 18-49 and 20% growth in adults 25-54.

[04/04/21 - 10:21 AM]
Saturday's Broadcast Ratings: NCAA's Final Four Puts CBS on Top
The Eye dominates the evening in both total viewers and adults 18-49.

[04/03/21 - 10:08 AM]
Friday's Broadcast Ratings: CBS Tops Viewers; Shares Demo Crown with ABC, FOX
The Eye's "Blue Bloods" leads the night in both categories.

[04/02/21 - 10:00 AM]
Thursday's Broadcast Ratings: NBC Gets Boost from "Law & Order" Crossover Event
"Law & Order: Special Victims Unit" leads the night in total viewers and adults 18-49 with "Law & Order: Organized Crime" a close second.

[04/01/21 - 10:09 AM]
Wednesday's Broadcast Ratings: NBC Tops Viewers; Shares Demo Crown with FOX
"The Masked Singer" leads the night among adults 18-49 while "Chicago Fire" is the most-watched program overall.

[03/31/21 - 10:08 AM]
Tuesday's Broadcast Ratings: "Pooch Perfect" Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network overall.

[03/30/21 - 10:05 AM]
Monday's Broadcast Ratings: NCAA's Elite Eight Puts CBS on Top
The Eye once again leads the night in both total viewers and adults 18-49.