[04/27/09 - 10:45 AM]
ABC Marks Its 2nd Straight Sunday Win in Adults 18-49
ABC spins the numbers for Sunday, April 26.

[via press release from ABC]

Quick Take for Sunday, April 26, 2009 (Fast Affiliate Live + Same Day Ratings)

ABC Marks its 2nd Straight Sunday Win in Adults 18-49, Beating Second-Place Fox and CBS by 45% and Fourth-Place NBC by 60%

Net Marks its Strongest Sunday in 5 Weeks in Viewers and Young Adults

For the 2nd Week in a Row, ABC's "Desperate Housewives" Finishes as Sunday's No. 1 TV Show Among Both Total Viewers and Adults 18-49

"AFV" Dominates the 7pm Hour in Adults 18-49 for the 2nd Week in a Row

"Extreme Makeover: Home Edition" Tallies its Best Numbers in 4 Weeks

Overshadowing Sunday's 9 O'clock Hour, ABC's "Desperate Housewives" Tops Its Closest Competitors by 3.0 Million Viewers and by 57% Among Adults 18-49

The Most-Watched TV Show in the 10pm Hour, "Brothers & Sisters" Places No. 1 in its Slot with Adults 18-34 for its 5th Consecutive Original Broadcast

Sunday Night (7:00-11:00 p.m.)

ABC delivered another convincing Sunday win among Adults 18-49 (3.2/9), finishing No. 1 on the night for the 2nd straight week and pacing 45% ahead of the second-place networks (2.2/6 � CBS and Fox tied) and topping fourth-place NBC by 60% (2.0/6).

� For the 2nd consecutive week, ABC's "Desperate Housewives" finished as Sunday's No. 1 TV show in both Total Viewers and Adults 18-49. "Housewives" marked its 19th time in 20 original airings this season to stand as Sunday's No. 1 entertainment series with viewers and young adults.

� Growing its Sunday numbers for the 3rd straight week, ABC drew its biggest audience (9.8 million) and top Adult 18-49 rating (3.2/9) on the evening in 5 weeks � since 3/22/09.

"America's Funniest Home Videos" (7:00-8:00 p.m.)

ABC's "America's Funniest Home Videos" placed a definitive No. 1 for the 2nd week in a row during the 7 o'clock hour among Adults 18-49 (2.2/7), outrunning No. 2 CBS by 38% (1.6/6 � "60 Minutes"), No. 3 Fox by 100% (1.1/4 � "American Dad"/"King of the Hill") and No. 4 NBC by 120% (1.0/4 � "Dateline").

"Extreme Makeover: Home Edition" (8:00-9:00 p.m.)

ABC's "Extreme Makeover: Home Edition" took a solid second place in the 8 o'clock hour with Total Viewers (8.7 million) and Adults 18-49 (2.8/8), posting its strongest results in 4 weeks on both counts � since 3/29/09. The ABC unscripted series ranked No. 1 in its time period with Women 18-34 (2.7/9) for its 4th consecutive original telecast and for the 7th time in its last 8 originals.

"Desperate Housewives" (9:00-10:00 p.m.)

The dominant No. 1 TV show on Sunday, ABC's "Desperate Housewives" overshadowed the 9 o'clock competition, outpacing its closest competitors by 3.0 million viewers (13.5 million vs. 10.5 million � CBS' "Cold Case") and by 57% in Adults 18-49 (4.7/12 vs. 3.0/7 � Fox's originals of "Family Guy"/"American Dad").

"Brothers & Sisters" (10:00-11:00 p.m.)

The most-watched TV show in the 10 o�clock hour, ABC's "Brothers & Sisters" topped its CBS drama competition in the slot ("The Unit") by 6% in Viewers (9.4 million vs. 8.9 million) and by 55% in Adults 18-49 (3.1/8 vs. 2.0/5). In addition, the ABC drama placed No. 1 in its time period with Adults 18-34 (2.5/7) for its 5th consecutive original telecast.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 31% currently, from 24% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 4/26/09.

  [april 2009]  


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