or


[05/08/09 - 12:10 PM]
ABC Wins Its 3rd Consecutive Thursday of the May Sweep in Adults 18-49
ABC spins the numbers for Thursday, May 7.

[via press release from ABC]

Quick Take for Thursday, May 7, 2009 (Fast Affiliate Live + Same Day Ratings)

With its Biggest Audience on the Night Since Mid-Feb, ABC Wins Its 3rd Consecutive Thursday of the May Sweep in Adults 18-49

"Ugly Betty" Tops its NBC Comedy Competition from 8-9pm by Wide Margins In Viewers and Young Adults and Places No. 1 in the Slot in Women 18-34

Thursday's No. 1 TV Show in Both Total Viewers and Adults 18-49, "Grey's Anatomy" Topples CBS' "CSI" and Turns in its Strongest Numbers in 6 Weeks

"Michael J. Fox: Adventures of an Incurable Optimist" Wins the 10pm hour in Viewers and Key Adults, Drawing ABC's Biggest Audience in the Slot in 11 Weeks

Thursday Night (8:00-11:00 p.m.)

ABC won its 3rd consecutive Thursday of the 2009 May Sweep among Adults 18-49 (3.5/10) and Adults 18-34 (3.1/10), topping its closest competition by 9% (CBS = 3.2/9) and 29% (NBC = 2.4/8), respectively.

* Growing its overall audience for the 5th week in a row, ABC generated its most-watched Thursday (11.1 million) since mid-February - since 2/19/09.

"Ugly Betty" (8:00-9:00 p.m.)

A growing "Ugly Betty" outdrew its NBC comedy competition in the 8 o'clock hour ("My Name is Earl"/"Parks and Recreation") by 3.0 million viewers (7.5 million vs. 4.5 million) and by 13% in Adults 18-49 (2.1/7 vs. 1.9/6). "Betty" finished No. 1 in the slot with Women 18-34 (2.9/10) for its 3rd straight telecast.

* Up week to week by 11% in Total Viewers (7.5 million vs. 6.7 million) and by 5% in Adults 18-49 (2.1/7 vs. 2.0/6), "Ugly Betty" produced ABC's biggest audience in the time period and the series' most-watched telecast in 11 weeks - since 2/19/09.

"Grey's Anatomy" (9:00-10:00 p.m.)

On its 100th episode, ABC's "Grey's Anatomy" emerged as Thursday's No. 1 TV show in both Total Viewers (15.3 million) and Adults 18-49 (5.3/14). Beating "CSI" by 51% in Adults 18-49 (5.3/14 vs. 3.5/9), the ABC medical drama defeated the CBS crime drama for the 3rd week running by best-of-season margins, representing its biggest advantage in 2 years - since 5/3/07. In addition, "Grey's" topped an original of "CSI" by a best-ever 178% in Adults 18-34 (5.0/15 vs. 1.8/6).

* "Grey's" marked its 16th time in its past 17 original telecasts to stand as Thursday's No. 1 regular entertainment show in Adults 18-49, including a streak of 10 straight original airings.

* Building its numbers for the 2nd straight week in Total Viewers and Adults 18-49, "Grey's" turned in its best performance in 6 weeks - since 3/26/09.

"Michael J. Fox: Adventures of an Incurable Optimist" (10:00-11:00 p.m.)

Topping the 10 o'clock hour in viewers and across all key adults (AD18-34/AD18-49/AD25-54), ABC's special "Michael J. Fox: Adventures of an Incurable Optimist" bested its nearest competitor in the time period (CBS) by 9% in Total Viewers (10.6 million vs. 9.7 million) and by 38% in Adults 18-49 (3.3/10 vs. 2.4/7). Fresh off its pick-up for next season, NBC's original "Southland" finished a distant third in the hour on both counts and continued to sink to another series low.

* "Michael J. Fox: Adventures of an Incurable Optimist" generated ABC's biggest audience in the time period in nearly 3 months - since 2/19/09.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 31% currently, from 24% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 5/7/09.





  [may 2009]  
S
M
T
W
T
F
S
     


· CSI: CRIME SCENE INVESTIGATION (CBS)
· GREY'S ANATOMY (ABC)
· MY NAME IS EARL (NBC)
· PARKS & RECREATION (NBC)
· SOUTHLAND (TNT)
· UGLY BETTY (ABC)











most recent ratings | view all posts
[03/03/15 - 03:12 PM]
"Ellen's Design Challenge" Among Highest-Rated Series in HGTV History
HGTV spins the numbers for Monday, March 2.

[03/03/15 - 02:22 PM]
Social Media Powerhouse ABC Family Delivers During February 2015 Driven by "Pretty Little Liars" and "The Fosters"
ABC Family spins the digital numbers for the month of February.

[03/03/15 - 12:56 PM]
TNT Ranks as Basic Cable's #1 Network in Primetime Live + 7 Delivery of Total Viewers, Adults 18-34 and Adults 18-49
Turner further spins the numbers for the week of February 9-15.

[03/03/15 - 12:54 PM]
"48 Hours: Blaming Melissa" Is Saturday's #1 Program with Viewers and Adults 25-54
CBS spins the numbers for Saturday, February 28.

[03/03/15 - 12:37 PM]
Science Channel Skyrockets in February, Charts Best Month Ever
Science Channel spins the numbers for the month of February.

[03/03/15 - 09:29 AM]
"60 Minutes" Make the Top 10 for the 13th Time This Season
CBS spins the numbers for Sunday, March 1.

[03/03/15 - 08:48 AM]
"The Voice" Is Monday's #1 Telecast by a 58% Margin in 18-49 and 4.8 Million Viewers Overall
NBC spins the numbers for Monday, March 2.

[03/03/15 - 08:34 AM]
Monday's Broadcast Ratings: "The Voice" Continues Its Reign for NBC
The Peacock leads the night among both total viewers and adults 18-49.

[03/03/15 - 08:23 AM]
"The Bachelor: The Women Tell All" Grows from Its Year-Ago Telecast in Adults 18-49
ABC spins the numbers for Monday, March 2.

[03/03/15 - 08:03 AM]
"Live with Kelly and Michael" Builds to Its Strongest Week in More Than 1 Year
Disney/ABC Domestic Television spins the numbers for the week of February 16-20.

[03/02/15 - 12:13 PM]
Viewers Spellbound by "Good Witch," Hallmark Channel's Newest Primetime Original Series
The Hallmark Channel spins the numbers for Saturday, February 28.

[03/02/15 - 10:06 AM]
Live + 7 Day Ratings: ABC's Wednesday Comedies Post Solid Playback Gains
ABC further spins the numbers for the week of February 9-15.

[03/02/15 - 08:48 AM]
Encore Telecast of "The Voice" Grows by 88% from Its First Half-Hour to Its Fourth in Adults 18-49
NBC spins the numbers for Sunday, March 1.

[03/02/15 - 08:43 AM]
Sunday's Broadcast Ratings: "Last Man on Earth" Opens on Top for FOX
The newcomer leads the night among adults 18-49.

[03/02/15 - 08:31 AM]
"Once Upon a Time" Returns Up to Rank No. 1 at 8pm in Adults 18-49, Surging 29% Over Its December Mid-Season Finale
ABC spins the numbers for Sunday, March 1.