[05/15/09 - 02:28 PM]
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[via press release from Bravo]


Despite Tough Sweeps Competition, "The Fashion Show" Builds On Season Premiere With Nearly One Million Viewers

NEW YORK - May 15, 2009 - On the heels of Bravo's biggest Tuesday 11 p.m. premiere ever with "The Real Housewives of New Jersey," the network's docu and competition series continue to build momentum, with the two-part reunion special for "The Real Housewives of New York City" totaling 3.82 million viewers this week on Tuesday and Thursday, and the second episode of "The Fashion Show" building on its series premiere with nearly one million total viewers tuning in, according to Nielsen Media Research.

Last night's dramatic conclusion to the New York Housewives two-part reunion garnered 1.07 million adults 18-49 and 1.53 million total viewers - Bravo's highest rated Thursday telecast ever across all key demos, and the No. 1 cable entertainment telecast in Prime among adults 18-49. The reunion special also marked the network's highest 9 to 10 p.m. time period delivery ever in all demographics. The second season of Bravo's "The Real Housewives of New York City" marked its highest rated cycle yet, growing 59 percent among adults 18-49 (1.21 million vs. 764,000) and 62 percent in total viewers (1.67 million vs. 1.03 million) versus the season one average.

Despite facing tough Sweeps network programming competition and various season finales at 10 p.m. last night, Bravo's "The Fashion Show" built on its season premiere, with the second episode earning 564,000 adults 18-49 and 906,000 total viewers.

On the digital side, "The Real Housewives" franchise continues to post record numbers online - the New York special was BravoTV.com's best performing "Real Housewives" reunion ever with 1.9 million page views and 128,000 unique visitors on Wednesday alone. The New York Housewives show site also had its highest day of page views and uniques ever. Season to season growth was impressive as well, with a 269 percent increase in page views, 256 percent in monthly uniques, and 420 percent in video streams for the show site from season one. The "Real Housewives of New York City" is BravoTV.com's leading show site in 2009 to-date with over 46 million total page views.

Additionally, during the week of May 4, "The Real Housewives of New York City" show site on BravoTV.com ranked as one of the top 10 most visited show sites of all broadcast and cable series, with online traffic surpassing popular network series including "Lost" and "Grey's Anatomy." (Hitwise Broadcast and Cable Report for Week Ending 5/9/09).

Source: Nielsen Media Research, Live + Same Day through 5/14/09. Omniture SiteCatalyst, Hitwise Pty. Ltd.

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC Universal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com.

  [may 2009]  


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