or


[06/01/09 - 12:06 PM]
TNT Scores with Most Watched Nba Playoffs in Turner's 25-Year History of Televising the Nba
TNT spins the numbers for its NBA coverage to date this season.

[via press release from TNT]

TNT Scores with Most Watched NBA Playoffs in Turner's 25-Year History of Televising the NBA

June 01, 2009

Network's ratings success highlighted by 19% increase of 2009 NBA Playoffs and two record breaking rounds TNT earned slam dunk ratings and record-breaking viewership for its coverage of the 2009 NBA Playoffs, averaging a 3.1 US HH rating for 43 games, up 19% over last year (41 games), with 4,713,000 total viewers, a 24% increase (3,806,000). The network closed out its exclusive coverage of the 2009 NBA Eastern Conference Finals averaging a 5.4 US HH rating, a 30% increase over its 2008 Western Conference Finals coverage and an increase of 36% in total viewers (8,629,000 vs. 6,329,000) and a 29% rise in households (6,140,000 vs. 4,745,000). It also yielded a 35% increase over the 2008 Eastern Conference Finals on ESPN (4.0 US HH rating for five games) and a 43% increase in total viewers (6,039,000). The Orlando Magic captured the Eastern Conference title with a 4-2 series win over the Cleveland Cavaliers, earning a berth to the NBA Finals.

TNT's NBA Playoffs coverage also saw significant increases in households and all key demos for its 43 games including:

� Households +19% (3,512,000 vs. 2,946,000)

� A18-34 +19% (1,455,000 vs. 1,218,000)

� A18-49 +23% (2,682,000 vs. 2,246,000)

� A25-54 +23% (2,518,000 vs. 2,055,000)

� M18-34 +13% (1,013,000 vs. 911,000)

� M18-49 +17% (1,882,000 vs. 1,615,000)

� M25-54 +21% (1,755,000 vs. 1,445,000)

"During the last two seasons, the NBA on TNT has consistently generated strong ratings for our network and in today's media landscape, when there are more entertainment options and alternatives for an individual's leisure time, this growth is extraordinary," said David Levy, President of ad sales, distribution and sports, Turner Broadcasting System, Inc. "From the regular season, through All-Star Weekend to six exciting weeks of the playoffs, the ratings increases we've experienced demonstrate the strength and popularity of the NBA."

Coming off two consecutive seasons of ratings growth, TNT netted several milestones during the 2009 NBA Playoffs including:

� TNT garnered the most watched cable telecast of all-time to date (through May 28) with Game #4 of the Eastern Conference Finals between the Orlando Magic and Cleveland Cavaliers, which delivered 10,075,000 total viewers.

� The 2009 Eastern Conference Finals on TNT won in cable prime for all six games of the Eastern Conference Finals in households, total viewers, and key adult and male demos.

� The second round was highlighted by the Game #7 showdown between the Orlando Magic @ Boston Celtics on Sunday, May 17, which set a record as the most watched second round NBA Playoff game in cable television history in households (5,907,000), viewers (8,406,000) and key adult and male demos: A18-34 (2,550,000), A18-49 (4,756,000), A25-54 (4,553,000), M18-34 (1,795,000), M18-49 (3,312,000) and M25-54 (3,147,000).

� TNT also posted the best first round ratings in cable television history, earning an 11% increase in households (2,597,000 vs. 2,339,000) and 14% increase in total viewers (3,379,000 vs. 2,956,000). Overall, TNT delivered a 2.3 US rating for 24 games, up 10% over last year (22 games).

� TNT's first round coverage featured a Game #7 between the Chicago Bulls and Boston Celtics on Saturday, May 2 was the most watched Round One game in cable television history in households (5,017,000) and total viewers (6,987,000).

NBA.com also experienced growth during the 2009 NBA Playoffs, streaming more than 88.5 million videos, a 26% increase over last year and netting the most video streams during three rounds of the NBA Playoffs ever. NBA.com offered an unprecedented amount of video content, with cornerstone video channels such as Barkley Zone, C-Webb's Fab Five and All-Access with Ahmad Rashad. In addition, the site offered up to the minute highlights, analysis and look aheads to future games.

"The strength of the NBA brand throughout this season has also extended to digital," said Levy. "Turner Sports has delivered an outstanding multiplatform experience to highlight this intense and exciting postseason with unique content and video on NBA.com and our broadband channel TNT Overtime. Our continuing goal is to serve more NBA fans by providing an unrivaled user experience through these digital platforms."

Turner Sports, a division of Turner Broadcasting, Inc., presents some of the best and most popular sporting events worldwide and is a leader in televised and online sports programming. With events airing on TBS and TNT, Turner Sports' line-up includes NASCAR and NASCAR.COM, the NBA, Major League Baseball, professional golf, PGATour.com and PGA.com. Turner Sports and the NBA also jointly manage NBA Digital, which includes NBA TV, NBA.com, NBA League Pass, NBADLeague.com and WNBA.com.





  [june 2009]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





most recent ratings | view all posts
[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.

[07/28/14 - 08:50 AM]
Encore "Chicago P.D." Ranks #1 in Its Time Period in 18-49 Among ABC, CBS and NBC
NBC spins the numbers for Sunday, July 27.

[07/28/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Tops Viewers, Demos for Second Straight Week
"60 Minutes" and "Big Brother 16" are the most-watched programs in said categories.

[07/28/14 - 08:28 AM]
ABC Earns 2nd on Sunday in Viewers with "Rising Star" Improving Its Slot Year to Year
ABC spins the numbers for Sunday, July 27.

[07/25/14 - 08:40 AM]
Thursday's Broadcast Ratings: "Big Brother" Continues Win Streak for CBS
The Eye has taken home top adults 18-49 honors for five straight weeks.

[07/25/14 - 08:23 AM]
"Last Comic Standing" Wins Its Timeslot in 18-49 and Most Key Demos
NBC spins the numbers for Thursday, July 24.

[07/25/14 - 08:16 AM]
ABC's "Black Box" Finale Is Up and "NY Med" Tops Its Slot for the 5th Straight Week
ABC spins the numbers for Thursday, July 24.

[07/24/14 - 01:20 PM]
Series Premiere of FX's Newest Original Comedy Series "Married" Pulls in 1.5 Million Total Viewers and 1.1 Million Adults 18-49
FX spins the numbers for Thursday, July 17.

[07/24/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Got Talent" Puts NBC Back on Top
The Peacock's summer franchise expands originals to Wednesdays with a victory in both total viewers and adults 18-49.

[07/24/14 - 07:47 AM]
CMT's Highest-Rated Series "Party Down South" Earns Its Highest-Rated Episode Ever, Up Double Digits
CMT spins the numbers for Thursday, July 17.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 08:28 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC wins the night among adults 18-49, more than doubling second place ABC.

[07/23/14 - 08:20 AM]
NBC Wins the Night in the 18-49 Demo More Than Doubling the Nearest Competitor
NBC spins the numbers for Tuesday, July 22.

[07/22/14 - 01:47 PM]
HGTV Still Tops on Sundays - "Flipping the Block" One of HGTV's "Best Series Premieres Ever"
HGTV spins the numbers for Sunday, July 20.

[07/22/14 - 11:34 AM]
Adult Swim Once Again Ranks #1 Among Basic Cable Networks for Primetime Delivery of Adults 18-34
Turner spins the numbers for the week of July 14-20.