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[06/03/09 - 02:53 PM]
Soapnet Tallies Its Largest May Audience in Prime in Total Viewers and Women 18-49
SOAPnet spins the numbers for the month of May.

[via press release from SOAPnet]

Ratings Highlights for May '09 Final National Ratings

Growing its Prime Audience for the Fourth Straight Month, SOAPnet Tallies its Largest May Audience in Prime in Total Viewers and Women 18-49, Increasing by Solid Double-Digit Percent Margins Year to Year

In Women 18-49, May '09 is SOAPnet's Third-Most-Watched Month Ever in Prime

2008/09 Season to Date, "All My Children" Records the Show's Five Largest Total Viewer Monthly Audiences Ever, with "One Life to Live" Delivering its Three Biggest Monthly Audiences During the Time Frame

In May '09, "All My Children" Delivers its Second-Most-Watched Month on SOAPnet Ever in Women 18-49, and Most-Watched May Ever in Total Viewers, Increasing by Hefty Double-Digit Percentages Year to Year

Increasing its Women 18-49 Audience for the 5th Consecutive Month, May '09 Wraps as "One Life to Live's" Most-Watched Month on SOAPnet Ever in Women 18-49, and Third-Most-Watched Month on Record in Total Viewers

SOAPnet (May '09)

Prime (M-Su, 8:00 p.m.-11:00 p.m.)

� Powered by record or near-record deliveries for "All My Children" and "One Life to Live," May '09 wrapped as SOAPnet's most-watched May in the net's history in key Women 18-49 (142,000), and third-most-watched month ever, climbing by a solid 27% over year-ago levels (112,000 - May '08).

� In Total Viewers (361,000), May '09 qualified as the net's most-watched May, increasing by 15% year to year (vs. 313,000 � May '08).

"All My Children" (M-F, 8:00-9:00 p.m.)

� "All My Children" generated the show's second-largest monthly audience of all time on SOAPnet in May '09 in Women 18-49 (193,000), falling just shy of February '05's record (201,000.) In Total Viewers (464,000), May '09 also wrapped as the show's top-ranked May ever, and fifth-most-watched month ever.

� Impressively, in the 2008/09 season to date, "All My Children" has recorded its five biggest monthly Total Viewer audiences ever on the network: March '09 (500,000), April '09 (485,000), November '08 (466,000), October '08 (465,000) and May '05 (464).

� Versus year-ago levels, "All My Children" climbed by an impressive 42% in Total Viewers (464,000 vs. 327,000) and by 80% in Women 18-49 (193,000 vs. 107,000).

"One Life to Live" (M-F, 9:00-10:00 p.m.)

� Growing its audience for the fifth straight month, May '09 ranked as "One Life to Live's" most-watched month ever in core Women 18-49 (179,000), up by a substantial 33% year to year (135,000 � May '08).

� In Total Viewers, 2008/09 season to date, "One Life to Live" has delivered the series' 3 largest Total Viewer monthly audiences on record: April '05 (460,000), November '08 (446,000) and May '09 (445,000).

� In Total Viewers, "One Life to Live" delivered its largest May audience ever on SOAPnet (445,000), and third biggest overall, jumping by 14% over year-ago levels (392,000 � May '08).

Source: Nielsen Media Research (National Ratings, May 09: 4/27/09-5/31/09; 2008/09 Season to Date: 9/29/08-5/31/09 - Most Current).





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