Quick Take for Monday, June 8, 2009
(Fast Affiliate Live + Same Day Ratings)
Up for the 2nd Straight Week, ABC's Monday Lineup Posts its Best Summer Numbers on the Night in Total Viewers and Adults 18-49 in Nearly 1 Year
ABC's "The Bachelorette" is Up Over the Prior Week for the 2nd Week in a Row,
Hitting Summer Highs in Both Viewers and Young Adults
Head to head, "The Bachelorette" Tops NBC's Highly-Promoted "I'm a Celebrity�"
By 2.0 Million Viewers and by 25% in Adults 18-49
"Here Come the Newlyweds" Leads the 10 O'clock Hour with a
Season-High Performance in Adults 18-34 and Women 18-34
Monday Night (8:00-11:00 p.m.)
Improving upon the previous week in viewers and young adults for the 2nd week in a row, ABC's Monday lineup saw its best summer numbers in Total Viewers (6.4 million) and Adults 18-49 (2.3/7) in nearly 1 year � since 7/7/08. ABC ranked No. 1 on the night among Adults 18-49 (tie) and Adults 18-34 (2.3/7), as well as in each of the key Women demographics (W18-34/W18-49/W25-54).
"The Bachelorette" (8:00-10:00 p.m.)
Building on the prior week's telecast for the 2nd straight week, "The Bachelorette" hit summer highs in both Total Viewers (7.2 million) and Adults 18-49 (2.5/7), winning its time-slot in the key young adult sales demo. "The Bachelorette" outperformed its unscripted competition in the 2-hour time period, NBC's highly promoted "I'm a Celebrity�Get Me Out of Here!," by 2.0 million viewers and by 25% in Adults 18-49 (5.2 million & 2.0/6 in Adults 18-49).
"Here Come the Newlyweds" (10:00-11:00 p.m.)
Posting week-to-week increases for the 2nd week running, ABC's "Here Come the Newlyweds" led the 10 o'clock hour with a season-high performance in Adults 18-34 (2.0/6) and Women 18-34 (3.0/9).
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 31% currently, from 25% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate Live + Same Ratings), 6/8/09.