or


[06/09/09 - 12:26 PM]
Whale Wars Sophomore Voyage Outperforms Last Season by Double Digits, Commandeering 1.2m Viewers
Animal Planet spins the numbers for Friday, June 5.

[via press release from Animal Planet]

WHALE WARS Sophomore Voyage Outperforms Last Season by Double Digits, Commandeering 1.2M Viewers

-- Environmental Series Ranked Top Five in Cable for the Night --

June 9, 2009

(New York, N.Y.) Captain Paul Watson and his seafaring, anti-whaling crew from the Sea Shepherd Conservation Society captured nearly 1.2 million viewers (1.17M) in the season debut of WHALE WARS on Animal Planet. The action-packed, adrenaline-fueled environmental adventure series delivered double-digit audience gains compared to its first season average (HH: 846K, +23%; P25-54: 638K, +21%; M25-54: 399K, +29%; P18-49: 625K, +25%; P2+: 1.17M, +24%). Compared to the WHALE WARS series premiere last year, last Friday's season premiere delivered significant increases (HH +17%, P25-54 +41%; M25-54 +73%; P18-49 +45%, P2+ +22%).

Animal Planet ranked #1 among all cable with M25-54 and #2 with P25-54 at the 9 PM and 10 PM hours respectively (excluding movies). WHALE WARS fueled the network's success at 9 PM while the Planet's recent hit series RIVER MONSTERS contributed to the 10 PM victory.

Among all cable programs on Friday night, WHALE WARS and RIVER MONSTERS ranked in the top five among M25-54.

"WHALE WARS is one of the most exciting series in the network's history and a terrific launch for our summer season with ten more weeks of amazing storytelling for the show's fans," noted Marjorie Kaplan, president and general manager of Animal Planet. "Animal Planet is building a strong slate for a passionate audience with series like WHALE WARS, RIVER MONSTERS and a new season of JOCKEYS returning later this summer."

Earlier this year when the Sea Shepherd Conservation Society vessel the Steve Irwin docked in Hobart, Tasmania, it was met by two dozen members of the Australian Federal Police. They were there to confiscate hundreds of hours of videotape, launching an investigation into what was one of the most intense and dramatic campaigns ever conducted by the Sea Shepherds in their 30-year history. It was a life-changing experience for those on the boat and is the basis for WHALE WARS.

The new season includes collisions at sea; dangerous ice fields to avoid; harrowing nautical maneuvers; and the use of more aggressive defenses against the Sea Shepherds.

WHALE WARS is a production of Lizard Trading Company and RIVR Media for Animal Planet. Liz Bronstein is the executive producer for Lizard Trading Company, and Jason Carey is the executive producer for Animal Planet. Charlie Foley is vice president of development for Animal Planet.

About Animal Planet

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 95 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.





  [june 2009]  
S
M
T
W
T
F
S
 


· JOCKEYS (ANIMAL PLANET)
· RIVER MONSTERS (ANIMAL PLANET)
· WHALE WARS (ANIMAL PLANET)





most recent ratings | view all posts
[02/26/21 - 12:48 PM]
Hallmark Channel's "When Calls the Heart" Becomes #1 Most-Watched Scripted Series of 2021
Hallmark Channel spins the numbers for Sunday, February 21.

[02/23/21 - 01:19 PM]
BET Continues Its Ratings Takeover with Close to 3 Million Total Viewers Tuning in to Tyler Perry's Slate of Engaging Originals During Last Tuesday Night's Television Event
On the heels of the ratings win, BET greenlights season three of "Tyler Perry's The Oval," slated to start production at Tyler Perry Studios in Atlanta later this year.

[02/22/21 - 07:01 AM]
"Daughter from Another Mother": Connecting 23 Million Households Through Dramedy
Since launching in January, 23 million households chose to watch the series during its first 28 days.

[02/20/21 - 08:01 AM]
Friday's Broadcast Ratings: ABC, CBS & FOX Share Demo Honors
The Eye however remains the night's most-watched broadcaster overall.

[02/19/21 - 08:42 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX Split Demo Honors
The Eye's "Young Sheldon" and the Alphabet's "Celebrity Wheel of Fortune" lead a competitive Thursday.

[02/18/21 - 08:22 AM]
Wednesday's Broadcast Ratings: "Chicago" Dramas Keep NBC on Top
The network takes home top honors in both total viewers and adults 18-49.

[02/17/21 - 08:42 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Claim Demo Honors
The network's new lineup holds off the competition among adults 18-49.

[02/16/21 - 09:07 AM]
Monday's Broadcast Ratings: "The Bachelor" Claims Demo Crown for ABC
The Alphabet leads the night among adults 18-49 while FOX is the most-watched network overall.

[02/15/21 - 08:28 AM]
Sunday's Broadcast Ratings: "American Idol" Return Tops Demos for ABC
The Alphabet leads the night among adults 18-49 while CBS is the most-watched broadcaster overall.

[02/14/21 - 09:09 AM]
Saturday's Broadcast Ratings: ABC Tops Demos; CBS Leads Total Viewers
"NBA Saturday Primetime on ABC" wins the night among adults 18-49.

[02/13/21 - 09:36 AM]
Friday's Broadcast Ratings: ABC Leads Demo Race with "Shark Tank"
CBS and its mainstay "Blue Bloods" however remain the most-watched overall on the night.

[02/12/21 - 08:15 AM]
Thursday's Broadcast Ratings: ABC, CBS & FOX All Share Demo Crown
The Eye's "Young Sheldon" tops the night in adults 18-49.

[02/11/21 - 08:29 AM]
Wednesday's Broadcast Ratings: "Chicago" Trio Keeps NBC on Top
The network easily wins the evening among total viewers and adults 18-49.

[02/10/21 - 08:33 AM]
Tuesday's Broadcast Ratings: CBS Tops Charts in Both Viewers, Demos
A new "NCIS" helps the Eye pull in front among said categories.

[02/09/21 - 05:10 PM]
"Puppy Bowl XVII" Takes the Gridiron to Deliver Double-Digit Year Over Year Ratings Gains
Animal Planet spins the numbers for Sunday, February 7.