or


[06/09/09 - 12:26 PM]
Whale Wars Sophomore Voyage Outperforms Last Season by Double Digits, Commandeering 1.2m Viewers
Animal Planet spins the numbers for Friday, June 5.

[via press release from Animal Planet]

WHALE WARS Sophomore Voyage Outperforms Last Season by Double Digits, Commandeering 1.2M Viewers

-- Environmental Series Ranked Top Five in Cable for the Night --

June 9, 2009

(New York, N.Y.) Captain Paul Watson and his seafaring, anti-whaling crew from the Sea Shepherd Conservation Society captured nearly 1.2 million viewers (1.17M) in the season debut of WHALE WARS on Animal Planet. The action-packed, adrenaline-fueled environmental adventure series delivered double-digit audience gains compared to its first season average (HH: 846K, +23%; P25-54: 638K, +21%; M25-54: 399K, +29%; P18-49: 625K, +25%; P2+: 1.17M, +24%). Compared to the WHALE WARS series premiere last year, last Friday's season premiere delivered significant increases (HH +17%, P25-54 +41%; M25-54 +73%; P18-49 +45%, P2+ +22%).

Animal Planet ranked #1 among all cable with M25-54 and #2 with P25-54 at the 9 PM and 10 PM hours respectively (excluding movies). WHALE WARS fueled the network's success at 9 PM while the Planet's recent hit series RIVER MONSTERS contributed to the 10 PM victory.

Among all cable programs on Friday night, WHALE WARS and RIVER MONSTERS ranked in the top five among M25-54.

"WHALE WARS is one of the most exciting series in the network's history and a terrific launch for our summer season with ten more weeks of amazing storytelling for the show's fans," noted Marjorie Kaplan, president and general manager of Animal Planet. "Animal Planet is building a strong slate for a passionate audience with series like WHALE WARS, RIVER MONSTERS and a new season of JOCKEYS returning later this summer."

Earlier this year when the Sea Shepherd Conservation Society vessel the Steve Irwin docked in Hobart, Tasmania, it was met by two dozen members of the Australian Federal Police. They were there to confiscate hundreds of hours of videotape, launching an investigation into what was one of the most intense and dramatic campaigns ever conducted by the Sea Shepherds in their 30-year history. It was a life-changing experience for those on the boat and is the basis for WHALE WARS.

The new season includes collisions at sea; dangerous ice fields to avoid; harrowing nautical maneuvers; and the use of more aggressive defenses against the Sea Shepherds.

WHALE WARS is a production of Lizard Trading Company and RIVR Media for Animal Planet. Liz Bronstein is the executive producer for Lizard Trading Company, and Jason Carey is the executive producer for Animal Planet. Charlie Foley is vice president of development for Animal Planet.

About Animal Planet

Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world's only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 95 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.





  [june 2009]  
S
M
T
W
T
F
S
 


· JOCKEYS (ANIMAL PLANET)
· RIVER MONSTERS (ANIMAL PLANET)
· WHALE WARS (ANIMAL PLANET)





most recent ratings | view all posts
[07/22/14 - 08:40 AM]
Monday's Broadcast Ratings: FOX Claims Top Spot with "MasterChef," "Hotel Hell"
The network has won the adults 18-49 for four consecutive weeks.

[07/22/14 - 08:32 AM]
ABC Tops Monday in Viewers/"The Bachelorette" Is Up to Tie a Best-Since-Premiere Adults 18-49 Rating
ABC spins the numbers for Monday, July 21.

[07/22/14 - 08:24 AM]
"American Ninja Warrior" Hits a Season High in Total Viewers
NBC spins the numbers for Monday, July 21.

[07/21/14 - 10:30 AM]
Live+7-Day Playback for the Premiere Episode of "Under the Dome" Tops Last Summer's L+7 Series Premiere
CBS further spins the numbers for Monday, June 30.

[07/21/14 - 08:38 AM]
ABC Takes 2nd on Sunday in Viewers with "Wipeout" and "Rising Star" Improving Their Time Periods
ABC spins the numbers for Sunday, July 20.

[07/21/14 - 08:29 AM]
Sunday's Broadcast Ratings: CBS Pulls Back in Front with "Big Brother"
The Eye's summer mainstay leads the night among adults 18-49.

[07/21/14 - 08:19 AM]
Encore Telecast of "American Ninja Warrior" Beats an Original "Wipeout" on ABC in Adults 18-49
NBC spins the numbers for Sunday, July 20.

[07/18/14 - 01:47 PM]
"The Strain" Delivers Eye-Catching Premiere Ratings
FX further spins the numbers for Sunday, July 13.

[07/18/14 - 11:19 AM]
"Under the Dome" and "Extant" Are the Summer's Top Two Programs with 3-Day Playback Lift
CBS further spins the numbers for the summer to date.

[07/18/14 - 08:38 AM]
"Rookie Blue" Draws Its Biggest Overall Audience Since Its Season Premiere
ABC spins the numbers for Thursday, July 17.

[07/18/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS, FOX Split Demo Honors
"Big Brother 16" and "Hell's Kitchen" both power their respective networks among adults 18-49.

[07/18/14 - 08:21 AM]
"Last Comic Standing" Is No. 1 in the 10 p.m. Timeslot in the 18-49 Demo
NBC spins the numbers for Thursday, July 17.

[07/17/14 - 11:32 AM]
"The Tonight Show" Handily Defeats All Broadcast, Cable Timeslot Competition for Week of July 7-11
NBC spins the late-night numbers for the week of July 7-11.

[07/17/14 - 09:57 AM]
"The 7D" Is Disney XD's #2 Original Animated Series Launch of All Time Among Kids 2-11 and Kids 6-11
Disney XD spins the numbers for the week of July 7-11.

[07/17/14 - 08:31 AM]
Wednesday's Broadcast Ratings: "Big Brother," "Extant" Put CBS on Top
The Eye is last night's most-watched network in total viewers and adults 18-49.