[07/07/09 - 12:17 PM]
ABC Places 2 of the Top 5 TV Programs During the Week in Adults 18-49
ABC spins the numbers for the week of June 29-July 5.

[via press release from ABC]

Primetime Ratings Report For the week of June 29, 2009 (Based on National Live + Same Day Program Ratings)

ABC Places 2 of the Top 5 TV Programs During the Week In Adults 18-49 with "Wipeout" and "The Bachelorette"

ABC's Finishes No. 1 on Monday Evening Among Adults 18-49 and Delivers its Top Summer Numbers on the Night in Viewers and Young Adults in Nearly 1 Year

"The Bachelorette" Wins its Monday 8-10pm Time Slot with a Summer High Performance in Total Viewers and Across All Key Adult Demographics

Posting Big Week-to-Week Gains in Viewers and Young Adults, "Here Come the Newlyweds" Wins its Time Slot with Women 18-34 for the 4th Time in 5 Weeks

"Superstars" Holds Nearly All of its Week-Earlier Series Debut Viewer Count, Retaining 100% of its Premiere in Teens 12-17 and Climbing 29% in Kids 2-11

Building 9% on its Week-Earlier Season Premiere Audience, ABC News' "Primetime: Family Secrets" Surges from its Lead and Grows from Start to Finish

For the 4th Consecutive Week, ABC Improves its Wednesday Performance Year to Year Among Viewers and Young Adults

"Wipeout" is No. 1 Wednesday at 8pm in Viewers for the 3rd Week in a Row And Wins its Time Slot for the 6th Week Running Across the Key Men Demos

"Wipeout" Grows Week to Week in Total Viewers and Adults 25-54

The Season Opener of ABC News' "Primetime: Crime" Equals the Network's Top Numbers in the Time Slot This Summer in Adults 25-54 and Adults 18-49

WEEK No. 41:

Rankings: ABC claimed 2 of the Top 5 TV programs of the week in Adults 18-49: "The Bachelorette" and "Wipeout" tied at No. 5. Additionally, "The Bachelorette" qualified as the No. 2 TV show for the week across all key Women demographics (W18-34/W18-49/W25-54) and "Wipeout" finished as the No. 3 television program in Men 18-49.


Winning the night in young adults, ABC's Monday lineup delivered its best summer numbers in Total Viewers (6.9 million) and Adults 18-49 (2.4/7) in nearly 1 year � since 7/7/08. Further, ABC attracted its second largest non-sports audience of the summer since 2005 � since 8/15/05.

"The Bachelorette" (8:00-10:02 p.m.)

ABC's "The Bachelorette" won its 2-hour time period with a summer high performance in Total Viewers (7.9 million) and across all key Adult demographics: Adults 18-34 � 2.4/8, Adults 18-49 � 2.7/8 and Adults 25-54 � 3.1/8.

� "The Bachelorette" won all 4 half-hours in Adults 18-34 and Adults 18-49. In addition, the unscripted series stood as Monday's No. 1 program among Adults 18-34 and all key Women demographics: W18-34/W18-49/W25-54.

"Here Come the Newlyweds" (10:02-11:00 p.m.)

ABC's "Here Come the Newlyweds" saw week-to-week increases of 21% in both Total Viewers (4.7 million vs. 3.9 million) and Adults 18-49 (1.7/5 vs. 1.4/4).

� "Here Come the Newlyweds" won the 10 o'clock hour among Women 18-34 (2.1/6), ranking No. 1 in its time period for the 4th time in the last 5 weeks.


"Superstars" (8:00-9:30 p.m.)

On its second telecast, "Superstars" retained 93% in Total Viewers (4.3 million vs. 4.0 million) and 87% in Adults 18-49 (1.3/4 vs. 1.5/5) of its week-earlier series debut performance. Week to week the new unscripted series retained 100% of its Teen 12-17 debut audience (0.5/2) and grew 29% among Kids 2-11 (0.9/3 vs. 0.7/3).

"Primetime: Family Secrets" (10:00-11:00 p.m.)

ABC News' "Primetime: Family Secrets" jumped from its lead-in by 1.8 million viewers (3.6 million vs. 1.8 million) and by 50% in Adults 18-49 (0.9/3 vs. 0.6/2) and saw its overall audience grow from its first half-hour to its second half-hour (3.5 million to 3.7 million).

� The ABC newsmagazine was up from its week-ago season opener by 9% in Total Viewers (3.6 million vs. 3.3 million).


Surging from the year-ago night (7/2/08) by nearly 1 million viewers (5.4 million 4.5 million) and 20% in Adults 18-49 (1.8/6 vs. 1.5/5), ABC improved its Wednesday numbers year to year for the 4th consecutive week.

"Wipeout" (8:00-9:02 p.m.)

Outdrawing its closest competitor by more than half-a-million viewers (8.0 million vs. 7.4 million - Fox's "So You Think You Can Dance"), ABC's "Wipeout" finished No. 1 during Wednesday's 8 o'clock hour with Total Viewers for the 3rd week in a row. And for the 6th consecutive week (every telecast this summer), the ABC unscripted series won its time slot across all key Men demos (M18-34 � 1.8/8, M18-49 � 2.5/10 and M25-54 � 2.9/10). In fact it was Wednesday's No. 1 TV program with Men 18-34 (tie) and Men 18-49 (tie).

� "Wipeout" increased its numbers week to week in Total Viewers and Adults 25-54.

"Primetime: Crime" (10:00-11:00 p.m.)

Building on its lead-in at 10:00 p.m. among overall viewers, the season premiere of ABC News' "Primetime: Crime" beat NBC's "The Philanthropist" in the hour by double-digit margins in Adults 18-34 (+11% - 1.0/4 vs. 0.9/3) and key Women demos: W18-34 (+30% - 1.3/4 vs. 1.0/3) and W18-49 (+19% - 1.9/5 vs. 1.6/5).

� The ABC newsmagazine equaled the Net's highest numbers in the hour this summer with Adults 25-54 and Adults 18-49.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 25% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 6/29/09, unless stated otherwise.

  [july 2009]  


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