ION Television's Second Quarter Primetime Viewership Grows Year over Year across Every Hour
WEST PALM BEACH, Fla. -- ION Television announced across the board viewership growth during the second quarter 2009. Overall, ION Television's household delivery in primetime increased 59%, while primetime delivery for adults 25-54 shot up by 74% year over year. In addition, June 2009 attracted the highest viewership in primetime of any month since ION officially re-launched in 2008, with year over year viewing doubling in the demo.
The popularity of ION Television's off-net series and its movies has resulted in this successful viewership growth trend. NCIS continued its solid performance with a quarterly average of over 1 million households for the first time.
"These numbers indicate that ION Television's primetime schedule is becoming a destination for viewers," said Leslie Chesloff, Executive Vice President, Programming, ION Media Networks. "At this early stage in our development, this growth is particularly exciting because our schedule is still building. This fall, in addition to the off-network debut of Criminal Minds, we will launch our first ION Television original series, Durham County."
Source: Nielsen Media Research, Live+SD Prime; M-Su 8-11p.2nd qtr 2009 (3/30/09-6/28/09) vs. second qtr 2008 (3/31/08-6/29/08). HH, A25-54 (000).
About ION Television
ION Television (www.iontelevision.com) is a general entertainment network which reaches over 96 million U.S. television households via its nationwide broadcast television, cable and satellite distribution systems. Launched in 2006, ION Television features popular TV series and movies from the award-winning libraries of RHI Entertainment, CBS Television, NBC Universal, Sony Pictures Television, Twentieth Television and Warner Bros. Parent company, ION Media Networks, Inc., owns and operates the nation's largest broadcast television station group. Using its digital multicasting capability, ION Media Networks has launched the digital TV brands qubo, a channel for children focusing on literacy and values, and ION Life, a channel dedicated to active living and personal growth. It also has launched Open Mobile Ventures Corporation (OMVION), a business unit focused on the research and development of portable, mobile and out-of-home transmission technology using over-the-air digital television spectrum. For more information, visit www.ionmedia.com.