or


[07/10/09 - 11:29 AM]
Big Brother Returns with a Time Period Win in Viewers and All Key Demos
CBS spins the numbers for Thursday, July 9.
[via press release from CBS]

"BIG BROTHER" RETURNS WITH A TIME PERIOD WIN IN VIEWERS AND ALL KEY DEMOS

"Big Brother 11" Tops Last Summer's Premiere in Viewers, Adults 18-49 and Adults 18-34

"Big Brother 11" Boosts CBS's Summer Time Period Average By +64% in Adults 18-49 and +89% in Adults 18-34

Biggest Online Launch Ever for "Big Brother" on CBS.com

The premiere of BIG BROTHER 11 won its time period in all key measures and topped last summer's premiere of BIG BROTHER 10 in viewers, adults 18-49 and adults 18-34, according to Nielsen preliminary live plus same day ratings for Thursday, July 9.

BIG BROTHER 11 THURSDAY (P) was first in households (4.4/08), viewers (6.68m), adults 25-54 (2.7/09), adults 18-49 (2.3/08) and adults 18-34 (1.7/08). Compared to the first episode of BIG BROTHER 10 (which premiered on Sunday, July 13 last summer), CBS was up +10% in both households (from 4.0/07) and adults 18-49 (from 2.1/07), +13% in adults 18-34 (from 1.5/05), even in adults 25-54 and added +550,000 viewers (from 6.13m, +9%).

Compared to the Thursday BIG BROTHER 10 time period premiere (which was on July 31, 2008), CBS was up +5% in households (from 4.2/08), even in both adults 18-49 and adults 18-34 and added +280,000 viewers (from 6.40m, +4%).

Compared to the time period live plus same day delivery this summer (rebroadcasts of CBS's crime dramas and sitcoms), CBS was up +42% in adults 25-54 (from 1.9/06), +64% in adults 18-49 (from 1.4/05), +89% in adults 18-34 (from 0.9/03).

For the night, CBS was first in households (5.0/09), viewers (7.53m), adults 25-54 (2.5/07) and second in adults 18-49 (1.9/06, -0.2 behind FOX).

In addition, BIG BROTHER 11 had its biggest launch ever online, with +11% growth in unique users on CBS.com vs. the season 10 premiere. In addition, streams grew +263% compared to last year across the CBS Audience Network, which distributes CBS content to hundreds of partner sites. Growth was driven by fan anticipation to complimentary content such as cast photos, videos, and interviews, plus interactive features like community discussions.

Updated Thursday ratings will be available this afternoon.





  [july 2009]  
S
M
T
W
T
F
S
   


· BIG BROTHER (CBS)




most recent ratings | view all posts
[10/07/26 - 02:01 PM]
UPtv Is the Fastest Growing Cable Network in 2026
Fueling UPtv's impressive growth are hit series "Hudson & Rex," UP Faith & Family original series "Blue Skies," which just wrapped its impressive cable debut, and acquired fan-favorite series "The Rookie."
[10/07/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of September 28
"Neagley," "Reacher," "Off Campus," "Sterling Point," and "El Juicio" led all original series worldwide.
[10/07/26 - 10:08 AM]
ESPN Studio Shows Continue Record Run with Strong September Audiences
Across ESPN's studio programming, average September viewership increased 7% year over year, continuing the strong audience trends seen throughout 2026.

[10/06/26 - 03:03 PM]
"College GameDay Built by The Home Depot" Scores Season-High Viewership from Iowa City
Plus: ABC won the Saturday noon and primetime windows in Week 5.
[10/06/26 - 02:50 PM]
FOX NFL Scores 19,149,000 Viewers in Week 4 Singleheader
Coverage was up +7% over last year's comparable delivery.
[10/06/26 - 12:01 PM]
Netflix Top 10: Week of September 28 - "East of Eden" Triumphs to the No. 1 Spot in This Week's Top 10
"Monster: The Lizzie Borden Story" claimed the No. 2 spot on the list with 5.7 million views, with a total of 32.3 million cumulative views in the three weeks since its debut.

[10/06/26 - 10:15 AM]
CBS Media Ventures Claims 8 of the Top 10 Most-Watched First-Run Syndicated Strips This Season
"The Drew Barrymore Show" delivered its highest season premiere ever in total viewers, up 21% versus last season's premiere.
[10/02/26 - 04:16 PM]
USA Sports' Fever-Aces Game 3 Coverage on USA Network and CNBC Averages 2.25 Million Viewers; Second-Best First Round Game on Record
Viewership of Fever-Aces on USA Network and CNBC peaked at 2.7 million viewers in the 11:15 p.m. ET quarter hour.
[10/02/26 - 02:49 PM]
Yankees Sweep of Red Sox on NBC & Peacock Is Most-Watched First Two Games of MLB Wild Card or Division Series Since 2004
The audience for Wednesday's night's Game 2 peaked at 9.2 million viewers on NBC and Peacock from 9:30-9:45 p.m. ET.
[10/01/26 - 02:39 PM]
NHL on ESPN Opens Season with Year-Over-Year Viewership Growth
The Panthers-Hurricanes matchup averaged 859,000 viewers, up 16% from a year ago.
[10/01/26 - 02:18 PM]
Tuesday's Red Sox-Yankees on NBC & Peacock Is Most-Watched Game 1 Among MLB Wild Card or Division Series Since 2006
Coverage averaged 7.3 million viewers on NBC and Peacock.
[10/01/26 - 08:35 AM]
"Live with Kelly and Mark" Kicks Off Season 39 with Best Premiere Week in Three Years
"Live" has now ranked as the No. 1 talk show in syndication for 189 consecutive weeks (more than three years) across all key measures.
[09/30/26 - 04:44 PM]
"Dancing with the Stars" Sails to 7 Million Total Viewers on "Yacht Rock Night"
At 10 p.m., "R.J. Decker" hit a season high in early Live+Same Day Panel Only numbers with 3.20 million Total Viewers.
[09/30/26 - 03:27 PM]
Eagles-Bears on "Monday Night Football" Records 22.6 Million Viewers
Said audience marks the second largest Week 3 crowd in the ESPN era (since 2006).
[09/30/26 - 01:00 PM]
Historic "Big Brother" Season Hits 14.8 Billion Minutes Viewed, Up +9% from Last Year
The summer staple also saw year-over-year audience growth, averaging 5.1 million viewers in seven-day multiplatform viewing, up +8% from last summer, while ranking as the summer's most social program across all television programs (excluding sports).