or


[07/14/09 - 03:39 PM]
ABC Family Ranks as Cable's No. 1 Network in Prime in Women 18-34 and Females 12-34
ABC Family spins the numbers for Monday, July 13.

[via press release from ABC Family]

Ratings Highlights for Monday, July 13, 2009 (Final National Ratings)

Powered by "The Secret Life of the American Teenager" and "Make It or Break It," ABC Family Ranks as Cable's No. 1 Network in Prime in Women 18-34 and Females 12-34, and the No. 1 Network with Scripted Programming in Women 18-49

"Secret Life" Qualifies as Monday's No. 1 TV Telecast in Females 12-34 and Female Teens, TV's No. 1 Scripted Show in Women 18-34, and Cable's No. 1 Telecast in Women 18-49

"Secret Life" is Monday's No. 1 Cable Show in the Hour in Key Women/Female Demos, and Cable's No. 1 Scripted Show at 8 O'Clock in Adults 18-34 and Adults 18-49

"Make It or Break It" Records Series Highs in Adults 18-34 and Women 18-34, and Generates Second-Best Deliveries in Viewers, Key 18-49s and 12-34s

"Make It or Break It" Stands as Cable's No. 1 Program at 9 O'Clock in Females 12-34 and Female Teens, and Cable's No. 1 Scripted Show in Women 18-34

"Secret Life" and "Make It or Break It" Post Impressive Double-Digit Percent Increases Week to Week in Total Viewers and Across All Key Measures

Monday, July 13, 2009

Driven by hit original series "The Secret Life of the American Teenager" and "Make It or Break It," ABC Family wrapped Monday as cable's No. 1 network in Prime in Women 18-34 (599,000/1.8 rating), Females 12-34 (1.1 million/2.4 rating) and Female Teens (516,000/4.3 rating), and the No. 1 cable network with scripted programming in Women 18-49 (840,000/1.3 rating) and Viewers 12-34 (1.3 million/1.3 rating).

"The Secret Life of the American Teenager" (8:00-9:00 p.m.)

Monday's all-new "Secret Life" stood as TV's No. 1 telecast of the day in Females 12-34 (1.7 million/3.7 rating) and Female Teens (800,000/6.6 rating), TV's No. 1 scripted program in Women 18-34 (889,000/2.6 rating), and cable's No. 1 telecast in Women 18-49 (1.3 million/2.0 rating).

� In its 8 o'clock time slot, "Secret Life" qualified as cable's No. 1 program in the hour in Women 18-34 (889,000/2.6 rating), Women 18-49 (1.3 million/2.0 rating) and Females 12-34 (1.7 million/3.7 rating), and the No. 1 scripted cable telecast in Adults 18-34 (1.0 million/1.5 rating) and Adults 18-49 (1.6 million/1.2 rating).

� Week to week, "Secret Life" generated double-digit percent gains across the board, including by 14% in Adults 18-34 (1.0 million vs. 881,000), by 14% in Adults 18-49 (1.6 million vs. 1.4 million) and by 12% in Viewers 12-34 (1.9 million vs. 1.7 million)

� Season to date, "Secret Life" towers over year-ago time period levels, improving by 266% in Total Viewers (3.5 million vs. 957,000), by 273% in Adults 18-34 (1.1 million vs. 295,000), by 260% in Adults 18-49 (1.6 million vs. 444,000) and by 344% in Viewers 12-34 (2.2 million vs. 496,000).

"Make It or Break It" (9:00-10:00 p.m.)

Monday's original "Make It or Break It" delivered series highs in Adults 18-34 (632,000/0.9 rating) and Women 18-34 (563,000/1.7 rating), and registered second-highest deliveries ever in Total Viewers (2.1 million), Adults 18-49 (961,000/0.7 rating), Women 18-49 (811,000/1.2 rating), Viewers 12-34 (1.2 million/1.3 rating) and Females 12-34 (1.1 million/2.3 rating).

� "Make It or Break It" ranked as cable's No. 1 program in its time period in Females 12-34 (1.1 million/2.3 rating) and Female Teens (517,000/4.3 rating), and cable's No. 1 scripted show in Women 18-34 (563,000/1.7 rating).

� Week to week, "Make It or Break It" recorded sizable increases across all key targets, including by 17% in Total Viewers (2.1 million vs. 1.8 million), by 18% in Adults 18-34 (632,000 vs. 535,00), by 12% in Adults 18-49 (961,000 vs. 860,000) and by 22% in Viewers 12-34 (1.2 million vs. 981,000), to name a few.

� Season to date, "Make It or Break It" vaults past year-ago time period levels by double-to-triple-digit percentages, increasing by 75% in Total Viewers (2.1 million vs. 1.2 million), by 96% in Adults 18-34 (571,000 vs. 292,000), by 81% in Adults 18-49 (916,000 vs. 505,000) and by 115% in Viewers 12-34 (1.1million vs. 511,000).

Source: Nielsen Media Research (Preliminary National Ratings, Live + Same Day, 7/13/09, Year-Ago, 6/23-7/14/08; SLAT and MIOBI season to date: 6/22-7/13/09).





  [july 2009]  
S
M
T
W
T
F
S
   


· MAKE IT OR BREAK IT (ABC FAMILY)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





most recent ratings | view all posts
[11/18/19 - 08:16 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Stays on Top for NBC
The Peacock holds onto top honors in both total viewers and adults 18-49.

[11/17/19 - 09:27 AM]
Saturday's Broadcast Ratings: ABC Pulls Back in Front with College Football
The Alphabet's weekly franchise tops both total viewers and adults 18-49.

[11/16/19 - 08:31 AM]
Friday's Broadcast Ratings: FOX Tops Demos; CBS Leads Total Viewers
"WWE SmackDown" powers the former to the adults 18-49 crown.

[11/15/19 - 08:12 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Continues Its Reign
FOX overshadows the evening in both total viewers and adults 18-49.

[11/14/19 - 08:09 AM]
Wednesday's Broadcast Ratings: "CMA Awards" Put ABC in Front
The Alphabet's annual presentation is on par with a year ago among adults 18-49.

[11/13/19 - 08:13 AM]
Tuesday's Broadcast Ratings: "The Voice," "This Is Us" Top Demos for NBC
The Peacock wins the night among adults 18-49 while CBS is the most-watched network overall.

[11/12/19 - 08:15 AM]
Monday's Broadcast Ratings: FOX Takes Home Adults 18-49 Crown
"9-1-1" powers the network to the top spot in the key demographic.

[11/11/19 - 08:17 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Dominates for NBC
The Peacock's NFL franchise easily wins the night in all categories.

[11/10/19 - 09:14 AM]
Saturday's Broadcast Ratings: FOX Gets Boost from College Football
The network's primetime coverage leads the evening in both total viewers and adults 18-49.

[11/09/19 - 08:26 AM]
Friday's Broadcast Ratings: FOX, "SmackDown" Remain on Top in Demos
The network continues its reign among adults 18-49.

[11/08/19 - 08:12 AM]
Thursday's Broadcast Ratings: No Stopping "Thursday Night Football"
FOX once again takes home top honors in total viewers and adults 18-49.

[11/08/19 - 06:47 AM]
FOX Sports Delivers Powerful Digital October with Most Video Views and Consumption Minutes in Its History
FOX Sports further spins the numbers for the month of October.

[11/07/19 - 08:12 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Continues Its Demo Reign
FOX's reality entry once again leads the night among adults 18-49.

[11/06/19 - 08:12 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos with "The Little Mermaid Live"
Said telecast dominates the evening among adults 18-49.

[11/05/19 - 08:25 AM]
Monday's Broadcast Ratings: FOX, NBC Share Demo Crown
Said duo and ABC all finish in a tight race among adults 18-49.