[07/14/09 - 01:57 PM]
USA Top Cable Network - Royal Pains & Burn Notice Beat Broadcast
USA spins the numbers for the week of July 6-12.

[via press release from USA]


NEW YORK, NEW YORK � July 14, 2009 � USA dominated basic cable prime this week, delivering the most P25-54 (1.45 million), P18-49 (1.26 million), P18-34 (526,000), total viewers (3.21 million), and households (2.41 million), as well as earning the top household coverage rating of the week (2.44). USA was the only network in basic cable prime to deliver over 1 million in P18-49, 500,000 in P18-34, or 3 million total viewers.

USA registered victories over "Big 4" broadcasters in 16 primetime hours this week (M-Su 8P-11P) thanks to USA Original Series BURN NOTICE, ROYAL PAINS, LAW & ORDER: CRIMINAL INTENT, and IN PLAIN SIGHT along with WWE MONDAY NIGHT RAW, and episodes of NCIS and HOUSE.

USA more than tripled the CW's audience this week in primetime (M-Su 8P-11P) among P25-54 (+232%) and total viewers (+253%) while more than doubling their P18-49 (+174%) and P18-34 (+119%) audiences

USA held six of the top ten P25-54 and half of the top ten P18-49 telecasts in basic cable prime this week, including the top four for both.

� The most popular original series in basic cable prime this week were USA's Thursday night block of Originals with ROYAL PAINS at #1 for P25-54 (2.58 million) and #2 P18-49 (2.20 million) while BURN NOTICE was #1 for P18-49 (2.27 million) and #2 P25-54 (2.50 million). BURN NOTICE was the top original for the week on P18-34, as well (1.04 million) while ROYAL PAINS was the #2 scripted original of the week for this demo (934,000). ROYAL PAINS also delivered 5.73 million total viewers with BURN Notice bringing in 5.51 million total viewers.

� BURN NOTICE and ROYAL PAINS delivered more P18-49 than any new scripted broadcast fare this week.

� More total viewers watched IN PLAIN SIGHT than any other series in Sunday's basic cable prime (3.92 million). This USA Original was a top ten telecast for the week among P25-54 (1.78 million), P18-49 (1.57 million) and households (2.93 million). In its Sunday 10P time period, USA delivered more P18-34 than any broadcaster and outperformed ABC in P18-49, P25-54, and total viewers

� LAW & ORDER: CRIMINAL INTENT beat ABC in P18-49 (1.23 million), P25-54 (1.43 million), P18-34 (482,000), and total viewers (3.47 million) while delivering more M18-34 than every broadcaster but FOX.

� WWE MONDAY NIGHT RAW took the top two telecasts and delivered more P18-49 (2.43 million) and P18-34 (1.12 million) than any other show this week, as well as earning a tie for the #1 P25-54 telecast in basic cable prime.

*Note: all weekly daypart and program data is Live+SD.

USA Network is the #1 network in all of basic cable and is seen in 94 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and is home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [july 2009]  


most recent ratings | view all posts
[10/10/15 - 08:43 AM]
ABC Leads Friday with the Top Shows - "Dr. Ken" Holds Strong in Week 2
ABC spins the numbers for Friday, October 9.

[10/10/15 - 08:35 AM]
Friday's Broadcast Ratings: ABC Holds Onto Demo Crown
"Last Man Standing" grows week-to-week for the Alphabet among adults 18-49.

[10/10/15 - 08:28 AM]
"Blindspot" Grows by 62% in 18-49 in Live + 3 Day Ratings and by 4.3 Million Viewers Overall
NBC further spins the numbers for Monday, October 5.

[10/10/15 - 08:27 AM]
Third Season Debut of "Undateable" Matches NBC's Top 18-49 Rating in Its Time Period in the Last 18 Weeks
NBC spins the numbers for Friday, October 9.

[10/09/15 - 01:27 PM]
"Blindspot" Is Television's #1 Gainer in Total Viewers for a 2nd Straight Week
NBC further spins the numbers for Sunday, October 4 and Monday, October 5.

[10/09/15 - 10:55 AM]
CBS News Continues to Grow in Audiences and Key Demographics
CBS News spins the numbers for the week of September 28-October 4.

[10/09/15 - 10:18 AM]
With L+3 Added, CBS Has Four of the Week's Top Five and Seven of the Top 10 Scripted Broadcasts
CBS further spins the numbers for the week of September 28-October 4.

[10/09/15 - 09:57 AM]
"Fear the Walking Dead" Delivers the Highest-Rated First Season of Any Series in Cable History Among Total Viewers and All Key Demos
AMC spins the numbers for the season to date.

[10/09/15 - 09:36 AM]
Live + 3 Day Ratings: ABC's "Quantico" Is the Season's First New Scripted Show to Grow Over Its Debut in Adults 18-49
ABC further spins the numbers for Sunday, October 4.

[10/09/15 - 08:51 AM]
Thursday's Broadcast Ratings: NFL Extends CBS Win Streak on Thursdays
The Eye leads the night for the fourth consecutive week.

[10/09/15 - 08:31 AM]
Versus NFL and Baseball-Playoff Competition, "Blacklist" Tops Its Average from Last May's Sweep
NBC spins the numbers for Thursday, October 8.

[10/09/15 - 08:23 AM]
ABC's TGIT Lineup Towers Over Its Non-Sports Competition for 3rd Straight Week
ABC spins the numbers for Thursday, October 8.

[10/09/15 - 07:38 AM]
Week 4 of "Thursday Night Football" on CBS and NFL Network Earns Overnight Ratings Increase Over Last Year
CBS spins the numbers for Thursday, October 8.

[10/08/15 - 03:18 PM]
"Jay Leno's Garage" Premiere Night Delivers Over 1.1 Million Total Viewers
CNBC spins the numbers for Wednesday, October 7.

[10/08/15 - 12:58 PM]
American Pharoah Leads NBC Sports Group to 136% Viewership Increase for Breeders' Cup Challenge Series
NBC spins the numbers for its horse racing coverage to date.