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[07/21/09 - 01:25 PM]
ABC Claims 2 of the Top 10 Broadcast TV Programs of the Week in Adults 18-49
ABC spins the numbers for the week of July 13-19.

[via press release from ABC]

Primetime Ratings Report For the week of July 13, 2009 (Based on National Live + Same Day Program Ratings)

ABC Claims 2 of the Top 10 Broadcast TV Programs of the Week in Adults 18-49, With ABC News' "Primetime: Family Secrets" the Week's No. 1 Newsmagazine

ABC Posts its Best Summer Numbers on Monday In Total Viewers and Young Adults in 1 Year

ABC's "The Bachelorette" Hits Summer Highs in Total Viewers and Adults 18-49

Season Finale of "Here Come the Newlyweds" Wins at 10pm in Key Women Demos, Ranking No. 1 in Women 18-34 in 6 of its 7 Telecasts of the Season

ABC is Up Year to Year on Wednesday in Viewers and Adults 18-49 For the 6th Week in a Row and Ranks No. 1 on the Night Across All Key Men

The Most-Watched TV Show in its Hour for the 5th Week Running, "Wipeout" Also Places No. 1 at 8pm in Adults 18-49 for the 3rd Time in 4 Weeks

Building on the Previous Week's Telecast for the Second Straight Week, "I Survived a Japanese Game Show" Posts Best-Since-Premiere Numbers in Key Men

"Primetime: Crime" Tops NBC's "The Philanthropist" at 10pm In Viewers and Young Adults for the Second Consecutive Week

WEEK No. 43:

Rankings: ABC held 2 of the Top 10 broadcast TV programs of the week in Adults 18-49: "The Bachelorette" � No. 5 and "Wipeout" � No. 8. In addition, "The Bachelorette" ranked as the No. 1 program of the week in Women 18-34. ABC News' "Primetime: Family Secrets" and "Primetime: Crime" stood as TV's Top 2-rated newsmagazines for the week in Adults 18-49 and Adults 25-54. In fact, it was the 3rd time in the last 4 weeks that ABC News claimed the No. 1 newsmagazine for the week in both key Adult demos.

Monday

ABC's Monday lineup matched its best summer numbers in Total Viewers (7.0 million) and Adults 18-49 (2.4/7) in 1 year � since 7/7/08. Further, ABC attracted its second-largest non-sports audience of the summer since 2005 � since 8/15/05.

"The Bachelorette" (8:00-10:02 p.m.)

The season's penultimate episode of "The Bachelorette" hit a summer-best performance in both Total Viewers (8.0 million) and Adults 18-49 (2.7/8 - tied). The unscripted ABC series won its time period and stood and Monday's No. 1 program across each of the key women demographics (Women 18-34 � 3.6/12, Women 18-49 � 4.0/12 and Women 25-54 � 4.4/12) for the 3rd consecutive week.

"Here Come the Newlyweds" (10:02-11:00 p.m.)

The season finale of ABC's "Here Come the Newlyweds" won the 10 o'clock hour among Women 18-34 (2.4/8) and Women 18-49 (2.7/7). In fact, the unscripted ABC series ranked No. 1 its time period among Women 18-34 for the 3rd straight week and in 6 of its 7 regular telecasts of the season.

Tuesday

"Primetime: Family Secrets" (10:00-11:00 p.m.)

ABC News' "Primetime: Family Secrets � The Jackson Family: Life After Michael" jumped from its lead-in by 4.1 million viewers (6.2 million vs. 2.1 million) and by 125% in Adults 18-49 (1.8/5 vs. 0.8/2). "Primetime" outperformed its newsmagazine competition in the hour, CBS' "48 Hours Mystery," by 11% in Total Viewers (6.2 million vs. 5.6 million), by 29% in Adults 18-49 (1.8/5 vs. 1.4/4) and by 33% in Adults 25-54 (2.4/6 vs. 1.8/5).

� The ABC newsmagazine saw its audience grow from its first half-hour to its second half-hour by nearly 1.0 viewers (5.7 million to 6.6 million) and by 18% Adults 18-49 (1.7/5 to 2.0/6).

Wednesday

ABC finished second on Wednesday among Adults 18-49 (1.9/6-tie) and Adults 18-34 (1.5/6-tie), while ranking No.1 across each of the key Men demographics: Men 18-34 � 1.5/6, Men 18-49 � 1.8/6 and Men 25-54 � 2.1/6.

� Surging from the year-ago night (7/16/08) by 1.1 million viewers (5.9 million vs. 4.8 million) and by 27% in Adults 18-49 (1.9/6 vs. 1.5/5), ABC saw increases over its Wednesday results year to year for the 6th consecutive week.

"Wipeout" (8:00-9:05 p.m.)

Standing as the most-watched TV show in the 8 o'clock hour by a margin of 10% over second-place Fox's "So You Think You Can Dance" (7.7 million vs. 7.0 million), ABC's "Wipeout" ranked No. 1 during Wednesday's 8 o'clock hour for the 5th week in a row. "Wipeout" also logged the No. 1 position in the hour with Adults 18-49 (2.6/10-tie) for the 3rd time in the last 4 weeks. Furthermore, for the 8th straight week (every telecast this summer) the ABC unscripted series won its time slot across all key Men demos (M18-34 � 1.9/9, M18-49 � 2.5/10 and M25-54 � 2.8/10).

� "Wipeout" qualified as Wednesday's No. 2 TV program in Adults 18-49 (tie), behind only "America's Got Talent" (9:00-10:00 p.m.). It stood as the No. 1 TV show of the evening with Men 18-49 and Men 18-34 for the 6th time in 7 telecasts.

"I Survived a Japanese Game Show" (9:05-10:00 p.m.)

Building on the previous week's telecast for the second week in a row, ABC's "I Survived a Japanese Game Show" saw week-to-week increases of 7% in Men 18-49 (1.5/5 vs. 1.4/4) and of 6% in Men 25-54 (1.7/5 vs. 1.6/5). In fact, "Survived a Japanese Game Show" posted best-since-premiere numbers in both key Men demographics.

"Primetime: Crime" (10:00-11:00 p.m.)

ABC News' "Primetime: Crime" took second in the 10 o'clock hour in Total Viewers (5.5 million), Adults 18-49 (1.6/5) and Adults 25-54 (2.0/6). The ABC newsmagazine topped its original competition in the time slot for the second week running, beating NBC's "The Philanthropist" by 1.3 million viewers (5.6 million vs. 4.3 million) and by 45% in Adults 18-49 (1.6/5 vs. 1.1/4).

Thursday

"ABC News Special: J.K. Rowling: A Year in the Life" (8:00-9:00 p.m.)

The "ABC News Special: J.K. Rowling: A Year in the Life" drew the Net's largest audience (4.4 million) and highest non-sports ratings in Adults 18-49 (1.1/4) and Adults 25-54 (1.4/5) in 7 weeks � since 5/28/09.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 25% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 7/13/09, unless stated otherwise.





  [july 2009]  
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· 48 HOURS (CBS)
· AMERICA'S GOT TALENT (NBC)
· BACHELORETTE, THE (ABC)
· HERE COME THE NEWLYWEDS (ABC)
· I SURVIVED A JAPANESE GAME SHOW (ABC)
· PHILANTHROPIST, THE (NBC)
· PRIMETIME (ABC)
· SO YOU THINK YOU CAN DANCE (FOX)
· WIPEOUT (ABC)





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