or


[07/22/09 - 03:02 PM]
10 Things I Hate About You Generates Series Highs in Females 12-34, Teens and Females Teens
ABC Family spins the numbers for Tuesday, July 21.

[via press release from ABC Family]

Ratings Highlights for Tuesday, July 21, 2009 - Final National Ratings

"10 Things I Hate About You" Generates Series Highs in Females 12-34, Teens and Females Teens

"Ruby & the Rockits" Launches as ABC Family's No. 2 Comedy Debut on Record in Total Viewers and Across Key 18-49 and Teen Demos

In Females 12-34 and Female Teens, "10 Things" and "Ruby & the Rockits" Stand as Tuesday's Top 2 Scripted Cable Telecasts in Prime

"10 Things" is TV's No. 1 Program at 8 O'clock in Female Teens, and Ranks No. 1 Versus All Cable in Women 18-34, Females 12-34 and Female Teens

"Ruby & the Rockits" Lifts ABC Family to 10-Month Time Period Highs in Viewers 12-34, Females 12-34 and Female Teens

"10 Things I Hate About You" (8:00-8:30 p.m.)

Surging by double-digit percentages across all key targets, ABC Family's hit original comedy "10 Things I Hate About You" posted series highs in Females 12-34 (771,000), Teens 12-17 (511,000) and Female Teens (448,000).

� "10 Things" qualified as Tuesday's No. 1 scripted program in Prime in Females 12-34 and Female Teens.

� At 8 o'clock, "10 Things" stood as cable's No. 1 telecast in Women 18-34 (396,000/1.2 rating), Females 12-34 (771,000/1.7 rating) and Female Teens (448,000/3.7 rating), and No. 1 among ad-supported cable in Viewers 12-34 (935,000/1.0 rating) and Teens (511,000/2.1 rating).

� Among Total Viewers and across key 18-34 and 18-49 demos, "10 Things" garnered its second-best ratings to date, and nearly matched its launch as the series' most-watched telecast in Viewers 12-34 (935,000 vs. 936,0000).

� Week to week, "10 Things" delivered impressive growth across the board, including by 45% in Total Viewers (1.6 million vs. 1.1 million), by 20% in Adults 18-34 (424,000 vs. 352,000), by 22% in Adults 18-49 (616,000 vs. 503,000) and by 26% in Viewers 12-34 (935,000 vs. 740,000).

"Ruby & the Rockits" (8:30-9:00 p.m.)

ABC Family's newest original comedy, "Ruby & the Rockits," launched as the net's No. 2 comedy series debut on record in Adults 18-49 (654,000) and Women 18-49 (483,000), behind only the premiere of "10 Things I Hate About You" (7/7/09). "Ruby & the Rockits" also stands as the net's No. 2 comedy launch on record in Total Viewers (1.6 million), Teens (489,000) and Females Teens (436,000), behind "Roommates" (3/23/09).

"Ruby & the Rockits" stood as cable's No. 1 program in the time slot in Females 12-34 (717,000/1.6 rating) and Females Teens (436,000/3.6 rating), No. 2 in Teens (489,000/2.0 rating), and among the Top 5 in Women 18-34 (No. 4 � 281,000/0.8 rating), Women 18-49 (No. 4 - 483,000/0.7 rating) and Viewers 12-34 (No. 3 - 834,000/0.9 rating).

� Among all prime cable programs, "Ruby & the Rockits" ranked as the No. 2 scripted telecast in Females 12-34, and No. 2 overall among all TV in Female Teens, behind lead-in "10 Things I Hate About You."

� "Ruby & the Rockits" elevated ABC Family to best in 10 month deliveries in the half-hour in Viewers 12-34, Female 12-34 and Female Teens.

� "Ruby & the Rockits" built over its "10 Things I Hate About You" lead-in by 6% in Adults 18-49 (654,000 vs. 616,000) and by 9% in Women 18-49 (483,000 vs. 444,000).

� "Ruby & the Rockits" out-delivered prior 4-week time period averages by double and triple digit percentages across the board: +60% in Adults 18-34 (345,000 vs. 215,000), +76% in Adults 18-49 (654,000 vs. 371,000), +132% in Viewers 12-34 (834,000 vs. 360,000) and +237% in Teens 12-17 (489,000 vs. 145,000). In Total Viewers, delivery nearly doubled (1.6 million vs. 831,000).

� Among core females demos, delivery was doubled to tripled: +102% in Women 18-34 (281,000 vs. 139,000), +108% in Women 18-49 (483,000 vs. 232,000) + 203% in Females 12-34 (717,000 vs. 237,000 and + 345% in Female Teens ( 436,000 vs. 98,000).

Source: Nielsen Media Research (Preliminary National Ratings, Live + Same Day, 7/19/09, Prior 4-Week, 6/23-7/30/09).





  [july 2009]  
S
M
T
W
T
F
S
   


· 10 THINGS I HATE ABOUT YOU (ABC FAMILY)
· ROOMMATES (ABC FAMILY)
· RUBY & THE ROCKITS (ABC FAMILY)





most recent ratings | view all posts
[04/19/21 - 10:02 AM]
Sunday's Broadcast Ratings: "Academy of Country Music Awards" Tops Charts for CBS
The Eye wins the evening in both total viewers and adults 18-49.

[04/18/21 - 10:11 AM]
Saturday's Broadcast Ratings: NBA Lifts ABC to Another Victory
The Alphabet leads the night among adults 18-49.

[04/17/21 - 10:08 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Demos with "Blue Bloods"
The Eye holds off the competition in total viewers, shares the demo crown with ABC and FOX.

[04/16/21 - 10:00 AM]
Thursday's Broadcast Ratings: ABC Leads Night in Viewers, Demos
"Grey's Anatomy" tops the charts for the Alphabet among adults 18-49.

[04/15/21 - 10:00 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Tops Charts for FOX
The network leads the night in total viewers as well as adults 18-49.

[04/14/21 - 10:02 AM]
Tuesday's Broadcast Ratings: "This Is Us" Leads Demo Race for NBC
An all-repeat CBS however is the most-watched network last night.

[04/13/21 - 10:01 AM]
Monday's Broadcast Ratings: "The Voice" Tops Viewers, Demos for NBC
ABC's "American Idol" shares the honors among adults 18-49.

[04/12/21 - 10:00 AM]
Sunday's Broadcast Ratings: CBS Leads Tight Race in Viewers, Demos
Overrun of the 2021 Masters Tournament in primetime helps lift the Eye to top honors in both categories.

[04/11/21 - 10:16 AM]
Saturday's Broadcast Ratings: NBA Returns on Top in Demos for ABC
The Alphabet's primetime coverage leads the night in adults 18-49.

[04/10/21 - 10:03 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Tops Demos for FOX
Plus: "Blue Bloods" on CBS leads the night among total viewers.

[04/09/21 - 10:05 AM]
Thursday's Broadcast Ratings: ABC, NBC Lead Competitive Night
"Grey's Anatomy" and "Law & Order: Special Victims Unit" both top the evening among adults 18-49.

[04/08/21 - 10:05 AM]
Wednesday's Broadcast Ratings: "The Masked Singer" Leads Demo Race for FOX
The show's latest installment leads the night in adults 18-49 while NBC's dramas are the most-watched programs overall.

[04/07/21 - 10:03 AM]
Tuesday's Broadcast Ratings: "NCIS" Puts CBS on Top in Viewers, Demos
The Eye pulls in front among total viewers and adults 18-49.

[04/06/21 - 10:01 AM]
Monday's Broadcast Ratings: CBS Wraps NCAA Coverage on Top
The Eye's Men's Basketball National Championship Game easily wins the evening in all categories.

[04/05/21 - 10:07 AM]
Sunday's Broadcast Ratings: "American Idol" Puts ABC on Top in Demos
The reality competition leads the night among adults 18-49 while "60 Minutes" on CBS is the most-watched program overall.