Quick Take for Sunday, July 26, 2009
(Fast Affiliate Live + Same Day Ratings)
Opposite Original Programming on the Other Nets, ABC's All-Repeat Lineup
Finishes No. 1 in Adults 18-49, with its Top Non-Sports Sunday of the Summer
Hitting Summer-Highs, ABC's Replay "America's Funniest Home Videos"
Places No. 1 in the 7pm Hour in Adults 18-49, Beating Original Competition
A Repeat "Home Edition" Ranks No. 1 from 8-10pm in Adults 18-49
Against First-Run Programming on CBS, NBC and Fox, Drawing
ABC's Top Non-Sports Summer Audience in the Slot in Over 1 Year
Sunday Night (7:00-11:00 p.m.)
Despite competing against original programming on the other nets, ABC's all-repeat Sunday lineup finished No. 1 among young Adults: AD18-49 (1.3/4-tie) and AD18-34 (0.9/3).
� In Total Viewers (4.5 million) and Adults 18-49 (1.3/4), ABC generated its strongest non-sports Sunday of Summer �09.
"America's Funniest Home Videos" (7:00-8:00 p.m.)
ABC's repeat airing of "America's Funniest Home Videos" won Sunday's 7 o'clock hour in Adults 18-49, beating out second-place NBC's original "Dateline" by 8% (1.3/5 vs. 1.2/4). .
� "AFV" produced summer-high results in Total Viewers (5.6 million) and Adults 18-49 (1.3/5).
"Extreme Makeover: Home Edition" (8:00-10:00 p.m.)
Opposite original programming from 8:00-10:00 p.m. on CBS ("Big Brother 11"), NBC ("Merlin"/"The Storm") and Fox ("Zoom"), ABC's "Extreme Makeover: Home Edition" placed No. 1 in its 2-hour time period in Adults 18-49 (1.5/4-tie). In fact as the show surged from start to finish, "Home Edition" led its second hour from 9:00-10:00 p.m. by 33% over NBC's Part 1 of the original movie "Storm" (1.6/5 vs. 1.2/3). It also stood as the most-watched TV show during its second-hour (5.4 million).
� "Home Edition" tallied a summer-best in Total Viewers (5.2 million), drawing ABC's biggest non-sports audience in the 2-hour time slot in more than 1 year � since 7/13/08.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 25% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 7/26/09.