or


[07/28/09 - 12:25 PM]
ABC Dominates Monday Night in Viewers and Young Adults
ABC spins the numbers for Monday, July 27.

[via press release from ABC]

Quick Take for Monday, July 27, 2009 (Fast Affiliate Live + Same Day Ratings)

Posting Summer-High Numbers, ABC Dominates Monday Night in Viewers and Young Adults, Winning in Adults 18-49 for the 4th Time in 5 Weeks

ABC's "The Bachelorette" Finale Hits Season-Highs, Marking Net's Biggest Non-Sports Summer Audience from 8-10pm in 8 Years and Highest Adults 18-49 Rating in 7 Years

Season Closer of "The Bachelorette" Posts Show's Most-Watched Telecast in 5 Years

Wining at 10pm in Young Adults for the 2nd Straight Week, "Dating in the Dark" Retains All of its Week-Ago Debut Numbers to Stand as the No. 1 New TV Series

Monday Night (8:00-11:00 p.m.)

Building on the previous week and hitting summer highs for the 3rd week in a row in viewers and young adults, ABC posted a dominant win on Monday with the season finale of "The Bachelorette" and Week 2 of "Dating in the Dark." ABC beat out second-place CBS by 1.4 million viewers (8.7 million vs. 7.3 million) and by 48% in Adults 18-49 (3.1/9 vs. 2.1/6). Winning each half-hour of the night for the 2nd straight week, ABC led Monday in the key Adults 18-49 sales demo for the 2nd week running and for the 4th time in the last 5 weeks.

"The Bachelorette" (8:00-10:00 p.m.)

Turning in its strongest numbers of the season, the season finale of "The Bachelorette" towered above its 2-hour time period competition to qualify as Monday's No. 1 TV program in both Total Viewers (9.9 million) and Adults 18-49 (3.4/10 - 2nd week in a row). In fact, the fifth-season ender marked ABC's biggest non-sports summer audience in the time period in 7 years and its highest-rating among Adults 18-49 in 8 years - since 7/8/02 and 5/28/01, respectively. In addition, the 5th season closer of "The Bachelorette" generated the show's most-watched telecast in over 5 years - since the Season 2 finale on 2/25/04.

* "The Bachelorette" saw its audience grow by 2.7 million viewers (8.8 million to 11.5 million) and 45% in Adults 18-49 (2.9/10 to 4.2/11) from 8:00-10:00 p.m., with Bachelorette Jillian giving the final rose to Ed.

* "The Bachelorette" saw increases over its year-ago season finale (7/7/08) by 4% in Total Viewers (9.9 million vs. 9.5 million) and by 7% in Adults 18-34 (3.2/11 vs. 3.0/10), while matching its year-ago performance in Adults 18-49.

"Dating in the Dark" (10:00-11:00 p.m.)

Winning its 10 o'clock time period for the 2nd week in a row among Adults 18-34 (2.3/7) and Adults 18-49 (2.5/7), ABC's "Dating in the Dark" retained all of its week-earlier debut numbers to stand as the No. 1 new TV series of Summer 2009 with Total Viewers and Adults 18-49.

* "Dating in the Dark" qualified as the No. 2 program of the night for the 2nd consecutive week among Adults 18-34 (2.3/7), Women 18-34 (3.0/10) and Women 18-49 (3.4/10), behind only "The Bachelorette" season ender.

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 25% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: Nielsen Media Research (Fast Affiliate Live + Same Day Ratings), 7/27/09.





  [july 2009]  
S
M
T
W
T
F
S
   


· BACHELORETTE, THE (ABC)
· DATING IN THE DARK (ABC)





most recent ratings | view all posts
[10/23/19 - 10:10 AM]
"Creepshow" Is a Monster Hit for AMC's Shudder - Series Seen by Record Number of Viewers
Since "Creepshow" premiered on September 26, 54% of all members on Shudder's direct-to-consumer platforms have viewed an episode of the series.

[10/23/19 - 08:13 AM]
Tuesday's Broadcast Ratings: World Series Opens on Top for FOX
The network's coverage of Game 1 dominates the evening in all categories.

[10/22/19 - 08:32 AM]
Monday's Broadcast Ratings: FOX, "9-1-1" Take Home Demo Honors
The network wins the night among adults 18-49 while ABC is the most-watched broadcaster overall.

[10/21/19 - 08:37 AM]
Sunday's Broadcast Ratings: NBC Rides "Sunday Night Football" to Victory
The Peacock once again takes home top honors in all categories on Sunday.

[10/20/19 - 09:16 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Charts
The Alphabet leads the night in both total viewers and adults 18-49.

[10/19/19 - 08:32 AM]
Friday's Broadcast Ratings: FOX, "WWE SmackDown" Hold Onto Demo Crown
The network edges the competition among adults 18-49 while CBS remains the most-watched network.

[10/18/19 - 08:13 AM]
Thursday's Broadcast Ratings: FOX, "Thursday Night Football" Cruise to Victory
The network dominates the evening in both total viewers and adults 18-49.

[10/17/19 - 08:13 AM]
Wednesday's Broadcast Ratings: "Chicago" Crossover Puts NBC on Top
The Peacock wins the night in total viewers, shares the adults 18-49 crown with FOX.

[10/16/19 - 01:32 PM]
Critically-Acclaimed Limited Series "Unbelievable" Watched by 32 Million Member Households
Netflix details the show's viewership from its first 28 days.

[10/16/19 - 01:31 PM]
"Stranger Things" Season 3 Was the Most Watched Season to Date
The streaming service reveals 64 million member households watched in its first four weeks.

[10/16/19 - 08:11 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Stay on Top in Demos
The Peacock's lineup wins the night among adults 18-49 while CBS remains the most-watched network.

[10/15/19 - 08:14 AM]
Monday's Broadcast Ratings: FOX, NBC Share Adults 18-49 Crown
FOX - as well as ABC - got a boost from some local stations carrying Monday's NFL game.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.

[10/13/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, ALCS Snap College Football Win Streak
The network's MLB telecast wins the night in total viewers and adults 18-49.

[10/12/19 - 08:38 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Demo Crown
FOX's telecast is still the adults 18-49 champ, but down over 28% from last week's network debut.