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Primetime Ratings Report
For the week of July 20, 2009
(Based on National Live + Same Day Program Ratings)
ABC Places 3 of the Top 10 TV Programs for the Week in Adults 18-49
With "The Bachelorette: Men Tell All," "Wipeout" and "Dating in the Dark"
"Primetime: Family Secrets" is the Week's No. 1 Newsmag in Adults 18-49 and
Adults 25-54, as ABC News Claims the Top Position for the 4th Time in 5 Weeks
Winning Each Half-Hour of the Night, ABC Delivers a Monday Summer-Best
In Adults 18-49, its Second-Highest Non-Sports Summer Monday Since 2005
"The Bachelorette: The Men Tell All" Hits Summer-High Numbers for ABC in the Time Slot and Improves on its Year-Ago Performance in Viewers and Adults 18-49
Posting Summer-High Ratings in the Slot for ABC, "Dating in the Dark" Premieres With a Time Period Winning Performance Among Adults 18-49 and Adults 18-34
The No. 1 New TV Series of Summer 2009 in Viewers and Adults 18-49, "Dating in the Dark" Greatly Improves ABC's Numbers Year-to-Year in Monday's 10pm Hour
ABC is Up Year to Year on Wednesday in Viewers and Adults 18-49
For the 7th Week in a Row, and Ranks No. 1 on the Night in Key Men Demos
"Wipeout" Produces ABC's Highest Numbers in Wednesday's 9pm Hour
In 6 Weeks and Second-Best of the Summer in Total Viewers and Adults 18-49
"I Survived a Japanese Game Show" is No. 1 Wednesday at 10pm in Adults 18-49
Hitting a Summer-High in Total Viewers, ABC's Replay "America's Funniest Home Videos" Places No. 1 Sunday at 7pm in Adults 18-49, Beating Original Competition
A Repeat "Home Edition" Finishes No. 1 on Sunday from 8-10pm in Adults 18-49, While Drawing ABC's Top Non-Sports Summer Audience in the Slot in Over 1 Year
WEEK No. 44:
Rankings: ABC placed 3 of the Top 10 TV programs of the week in Adults 18-49: "The Bachelorette: The Men Tell All" � No. 5, while "Wipeout" and "Dating in the Dark" tied at No. 10. In addition to debuting as a Top 10 TV show with young adults, ABC's "Dating in the Dark" also qualifies as the No. 1 new TV Series of Summer 2009 in both Total Viewers and Adults 18-49. ABC News' "Primetime: Family Secrets" registered as TV's No. 1 newsmagazine for the week in Adults 18-49 and Adults 25-54. In fact, it was the 4th time in the last 5 weeks and the 3rd week in a row that ABC News claimed the No. 1 newsmagazine in both key Adult demos.
Monday
Winning each half-hour in prime among young adults, ABC's Monday lineup ranked No. 1 on the night with a summer-high performance among Adults 18-49 (2.6/8). In fact, ABC saw its strongest summer performance among young adults in over 1 year and its 2nd-best with non-sports programming since summer of 2005 � since 7/7/08 and 8/15/05, respectively.
"The Bachelorette: The Men Tell All" (8:00-10:02 p.m.)
"The Bachelorette: The Men Tell All" hit a summer-best performance for the Net in the time period in both Total Viewers (8.0 million � tied) and Adults 18-49 (2.8/9). The "Men Tell All" qualified as the No. 1 program of the night among Adults 18-49 (2.8/9 - tied) and Adults 18-34 (2.6/9). In addition, the unscripted program took the Net to the top spot in its two-hour time period across each of the key Women demographics (Women 18-34 � 3.8/12, Women 18-49 � 4.0/12 and Women 25-54 � 4.3/11) for the 4th straight week and for the 7th time in the last 8.
� "The Bachelorette: The Men Tell All" saw increases over its year-ago performance (6/30/08) by 7% in Total Viewers (8.0 million vs. 7.5 million) and by 8% in Adults 18-49 (2.8/9 vs. 2.6/7).
"Dating in the Dark" (10:02-11:00 p.m.)
Posting summer-high ratings in the 10 o'clock hour, the series premiere of ABC's "Dating in the Dark" debuted with a time period winning performance among Adults 18-34 (2.3/8) and Adults 18-49 (2.4/7). "Dating in the Dark" stood as the No. 2 program of the night among Adults 18-34 (2.3/8), Women 18-34 (3.1/10) and Women 18-49 (3.6/9), behind only "The Bachelorette: The Men Tell All."
� In Total Viewers (6.2 million) and Adults 18-49 (2.4/7), ABC's "Dating in the Dark" qualifies as the No. 1 new TV Series of Summer 2009.
� "Dating in the Dark" improved ABC's performance in the hour on the same night last year (7/21/08) by 2.9 million viewers (6.2 million vs. 3.3 million) and by 71% among Adults 18-49 (2.4/7 vs. 1.4/4).
Wednesday
ABC finished second on Wednesday among Adults 18-49 (1.9/6) and Adults 18-34 (1.6/6), while ranking No. 1 among Men 18-49 (1.8/6) and Men 25-54 (2.1/6-tied) for the 2nd week in a row.
� Improving on the year-ago night (7/23/08) by 9% in Total Viewers (5.1 million vs. 4.7 million) and by 12% in Adults 18-49 (1.9/6 vs. 1.7/5), ABC saw increases over its Wednesday results year to year for the 7th straight week.
"Wipeout" (9:00-10:02 p.m.)
In the 9 o'clock hour, "Wipeout" attracted ABC's largest audience (6.4 million) and highest Adults 18-49 (2.4/7) rating in the hour in 6 weeks (since 6/10/09), drawing the Net's second-highest numbers of the summer in the time slot. In addition, for the 9th consecutive week (every telecast this summer), the ABC unscripted series won its time slot in Men 18-49 (2.2/7).
� "Wipeout" stood as the No. 1 TV show of the evening with Men 18-49 for the 4th week running and for the 7th time in 8 telecasts.
"I Survived a Japanese Game Show" (10:02-11:00 p.m.)
ABC's "I Survived a Japanese Game Show" ranked No. 1 at 10 o'clock among Adults 18-49 (1.4/4-tied), Men 18-34 (1.2/4) and Men 18-49 (1.3/4).
Sunday
Despite competing against original programming on the other nets, ABC's all-repeat Sunday lineup finished in a virtual tie for No. 1 among Adults 18-49, pacing within one-tenth of a rating point and tied in audience share with first-place CBS (1.2/4 vs. 1.3/4).
� In Total Viewers (4.5 million) and Adults 18-49 (1.2/4), ABC generated its strongest non-sports Sunday of Summer �09.
"America's Funniest Home Videos" (7:00-8:00 p.m.)
ABC's repeat airing of "America's Funniest Home Videos" won Sunday's 7 o'clock hour in Adults 18-49, beating out second-place NBC's original "Dateline" by 8% (1.3/5 vs. 1.2/4). .
� "AFV" produced a summer-high with Total Viewers (5.4 million).
"Extreme Makeover: Home Edition" (8:00-10:00 p.m.)
Opposite original programming from 8:00-10:00 p.m. on CBS ("Big Brother 11"), NBC ("Merlin"/"The Storm") and Fox ("Zoom"), ABC's "Extreme Makeover: Home Edition" placed No. 1 in its 2-hour time period in Adults 18-49 (1.5/5-tie).
� "Home Edition" tallied a summer-best in Total Viewers (5.1 million), drawing ABC's biggest non-sports audience in the 2-hour time slot in more than 1 year � since 7/13/08.
A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 32% currently, from 25% at the same point in 2008. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.
Source: Nielsen Media Research (National Live+Same Day Program Ratings), week of 7/20/09, unless stated otherwise.
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