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[07/30/09 - 11:02 AM]
Dave Makes It Three in a Row
CBS spins the late-night numbers for the week of July 20-24.
[via press release from CBS]

DAVE MAKES IT THREE IN A ROW

"Late Show" Beats "The Tonight Show" in Viewers For the Third Consecutive Week-First Time Since July 1995

Dave Ties Conan in Adults 25-54 and Continues To Narrow the Gap Among Adults 18-34

"Late Show" Also Tops "Nightline" in Viewers and Demos

"The Late Late Show with Craig Ferguson" Tops "Late Night with Jimmy Fallon" By Its Largest Margin in Viewers and Wins in Adults 25-54 for the First Time

CBS's LATE SHOW with DAVID LETTERMAN beat "The Tonight Show with Conan O'Brien" in viewers for the third consecutive week while continuing to narrow the demo gap, according to Nielsen live plus same day ratings for the week ending July 24.

This marks the first time LATE SHOW has notched three consecutive wins over "The Tonight Show" with first-run broadcasts since the weeks of July 21, July 28 and Aug. 4, 1995.

LATE SHOW with DAVID LETTERMAN delivered a 2.4/06 in households with an average of 3.32m viewers, up +14% in households (from 2.1/06) and +16% in viewers (from 2.87m) compared to the same week last year.

LATE SHOW beat "The Tonight Show" in households (2.4/06 vs. 1.8/05, +33%) and viewers (3.32m vs. 2.51m, +32%). This is the third consecutive week first-run episodes of LATE SHOW beat first-run "The Tonight Show" broadcasts.

Among adults 18-34, LATE SHOW has cut "The Tonight Show's" lead from -1.6 in Conan O'Brien's premiere week to just -0.4 in the week ending July 24, the smallest margin yet. For the second time in three weeks, LATE SHOW tied "The Tonight Show" in adults 25-54. For the second consecutive week, LATE SHOW is just -0.2 behind "The Tonight Show" in adults 18-49.

LATE SHOW also topped "Nightline" in viewers (3.32m vs. 3.16m, +5%), adults 18-49 (0.8/03 vs. 0.7/03, +14%) and adults 25-54 (1.1/04 vs. 1.0/04, +10%).

THE LATE LATE SHOW with CRAIG FERGUSON topped "Late Night with Jimmy Fallon" for the second consecutive week in households (1.1/04 vs. 0.9/03, +22%), viewers (1.52m vs. 1.21m, +26%) and adults 25-54 (0.6/03 from 0.5/03, +20%). LATE LATE SHOW beat "Late Night with Jimmy Fallon" by its largest margin in viewers since Fallon's March 2009 premiere and for the first time since Fallon's premiere in adults 25-54.





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