[08/07/09 - 02:53 PM]
USA's Burn Notice & Royal Pains Hit Series Highs
USA spins the numbers for Thursday, August 6.

[via press release from USA]


BURN NOTICE Finale Sets Records with 7.6 million Total Viewers

#1 Series Telecast of All Time for USA

NEW YORK, NEW YORK � August 7, 2009 � Last evening's episodes of the USA Network hit series BURN NOTICE and ROYAL PAINS brought in series highs in key demos.

The season finale for BURN NOTICE set a new record in P25-54 with 3.5 million viewers, in P18-49 with 2.8 million viewers and in total viewers with 7.6 million. (It was also the #1 show of the day in all three demos.) BURN NOTICE was the top scripted show on all of TV for P18-49 and P25-54, and the #2 show among all programs on TV with P25-54 and P18-34 (behind only the "So You Think You Can Dance" finale) and #3 in P18-49 (behind that and "Big Brother"). It was also #1 show, ahead of all broadcast, in M25-54, M18-49, M18-34 and M2+.

This episode of BURN NOTICE is the top scripted series on cable (basic or pay) for the summer (to date) in total viewers beating TNT's "The Closer" from 7/27.

USA's newest original series ROYAL PAINS also hit series highs last night in P25-54 with 3 million viewers and in total viewers with 6.7 million viewers. (It was the #2 show of the day in both demos and in P18-49.) ROYAL PAINS topped all scripted shows on broadcast in P18-49, P25-54 and P18-34. Additionally, ROYAL PAINS beat all broadcast scripted programming in M25-54, M18-49, M18-34 and M2+.

USA was the #1 network in Primetime on cable, averaging over 2 million for both P18-49 and P25-54 (no other network was over 1 million). USA also topped ABC and NBC for P18-49 and P25-54, and topped all but Fox in P18-34.

On LS basis, the BURN NOTICE finale is now the #1 series telecast of all time for USA Network, beating the series premiere of THE 4400. This was also USA's best Thursday Prime ever in total viewers (6.2 million) and P25-54 (2.7 million). This was also the best Prime in total viewers and P25-54 for any day since Sat 7/15/06 (when USA's premiered "Pirates of the Caribbean: The Curse of the Black Pearl").

USA Network is the #1 network in all of basic cable and is seen in over 98.5 million U.S. homes. A division of NBC Universal, USA is the cable television leader in original series and home to the best in blockbuster theatrical films, acquired television series and entertainment events. The award-winning USA website is located at www.usanetwork.com. Characters Welcome.

USA Network is a program service of NBC Universal Cable a division of NBC Universal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience.

  [august 2009]  


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