[08/17/09 - 12:42 PM]
Lifetime's Drop Dead Diva and Army Wives Reach Highest Ratings of the Season
Lifetime spins the numbers for Sunday, August 16.

[via press release from Lifetime]


Lifetime's all-new, one-hour comedic drama series, Drop Dead Diva scored its highest ratings ever among Women 18-49 (1.66 rating) and Women 25-54 (1.94 rating) with last night's episode featuring special guest stars Tim Gunn (Lifetime's Project Runway), Jorja Fox (CSI) and Elliott Gould (Ocean's 11 franchise). The series, starring rising talent Brooke Elliott, also averaged more than 3 million total viewers (3,062,420 P2+), a 16 percent increase above its season-to-date average, and earned a solid 2.51 rating among Households, a 19 percent jump above its season to date average in its time period from 9-10 PM ET/PT. Drop Dead Diva posted significant increases at the half breaks in both target demographics. Among Women 18-49, it grew 13 percent at the half-way point and 14 percent among Women 25-54.

Last night's episode of Army Wives, which followed Drop Dead Diva at 10 PM ET/PT, garnered its highest ratings of the season among Women 25-54 (2.80 rating) and tied with its second week episode as its highest rated episode of the year with Women 18-49 (2.42 rating). The episode, featuring a special performance by country music star Jack Ingram, averaged more than four million total viewers (4,007,937, P2+), an 11 percent increase from its season-to-date average and earned 3.24 rating in Households, up 9 percent from the season-to-date average.

Together, the two series make Lifetime the highest-rated and most watched Network in the Sunday, 9-11PM time period among Women 18-49. Drop Dead Diva and Army Wives have also reached 73.7 million P2+ viewers.


Last night's Drop Dead Diva episode, "Second Chances," included an eclectic mix of celebrity guests: Tim Gunn, Jorja Fox and Elliott Gould. The storyline followed two separate legal cases, with the first involving Jane (Elliott) representing a soccer mom (Fox) who jumps bail and evades an arrest for a crime she committed 20 years ago. The second follows Grayson (Jackson Hurst) as he comes to the aid of an aging actor (Gould) who wants a newspaper retraction when his obituary runs while he's still very much alive. Gunn plays himself in a dream sequence.


On Army Wives last night, Claudia Joy and Denise found themselves serving as companions for the widower of a former senator, Mrs. Jean Calhoun (guest-star Kelly Bishop of Gilmore Girls), who was visiting the base for a ground-breaking ceremony. Roland also found a way to comfort Joan about her upcoming deployment. Roxy tried to impress the principal at an exclusive private school where she hoped Finn would be accepted. Country star Jack Ingram performed in the Hump Bar.


Lifetime is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (which includes myLifetime.com, LMN.TV, Lifetime Games, Roiworld.com, DressUpChallenge.com and MothersClick.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.

  [august 2009]  


most recent ratings | view all posts
[10/12/15 - 03:20 PM]
"American Horror Story: Hotel" Premiere Delivers 12.17 Million Viewers
FX further spins the numbers for Wednesday, October 7.

[10/12/15 - 02:47 PM]
With 14-Day Multi-Platform Viewing, The Premiere Epsiode of "Limitless" Increases to More Than 17.6 Million Viewers
CBS further spins the numbers for Tuesday, September 22.

[10/12/15 - 11:05 AM]
With Live +7-Day Playback, CBS Widens Its Premiere Week Lead Over Its Nearest Competitor to 2.5 Million Viewers
CBS further spins the numbers for the week of September 21-27.

[10/12/15 - 10:31 AM]
Live + 3 Day Ratings: Standing as Tuesday's Biggest Gainer, ABC's "S.H.I.E.L.D." Emerges as the Top Scripted Show in Its Hour
ABC further spins the numbers for Tuesday, October 6.

[10/12/15 - 08:44 AM]
Sunday's Broadcast Ratings: NFL Continues NBC's Reign on Sundays
The Peacock stays on top with its weekly "Sunday Night Football" franchise.

[10/12/15 - 08:26 AM]
ABC's "Quantico" and "Once Upon a Time" Tie as Sunday's No. 1 Scripted Broadcast Show
ABC spins the numbers for Sunday, October 11.

[10/12/15 - 08:09 AM]
NBC Sports Coverage of 49ers-Giants Earns the Highest Metered-Market Household Rating for an NFL Primetime Game Versus a Major League Baseball Division Series Game Since 1997
NBC spins the numbers for Sunday, October 11.

[10/12/15 - 07:23 AM]
"The NFL on CBS" Scores Highest NFL Rating in Week 5
CBS spins the numbers for Sunday, October 11.

[10/11/15 - 02:03 PM]
"Blindspot" Delivers the Biggest Live + 7 Day Viewer Increase for Premiere Week
NBC further spins the numbers for the week of September 21-27.

[10/11/15 - 01:34 PM]
Live + 7 Day Ratings: ABC Airs Most of Premiere Week's Top Playback Gainers in Adults 18-49
ABC further spins the numbers for the week of September 21-27.

[10/11/15 - 12:59 PM]
Premiere Week Live + 7 Day Ratings: "Scream Queens" More Than Doubles Audience; "Empire" Adds 8 Million
FOX further spins the numbers for the week of September 21-27.

[10/11/15 - 08:38 AM]
Saturday's Broadcast Ratings: ABC Stays on Top with College Football
The Alphabet leads the night among adults 18-49.

[10/11/15 - 08:33 AM]
"Saturday Night Live" with Host Amy Schumer Is the Night's #1 Telecast on the Big 4 Networks in Both Metered-Market Households and 18-49 in the Local People Meters
NBC spins the numbers for Saturday, October 10.

[10/10/15 - 08:43 AM]
ABC Leads Friday with the Top Shows - "Dr. Ken" Holds Strong in Week 2
ABC spins the numbers for Friday, October 9.

[10/10/15 - 08:35 AM]
Friday's Broadcast Ratings: ABC Holds Onto Demo Crown
"Last Man Standing" grows week-to-week for the Alphabet among adults 18-49.