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[08/18/09 - 03:36 PM]
Make It Or Break It's Penultimate Season 1 Episode Hits Series Highs in Adults 18-34 and Across Core 12-34 and 12-17 Demos
ABC Family spins the numbers for Monday, August 17.

[via press release from ABC Family]

Ratings Highlights for Monday, August 17, 2009 (Final National Ratings)

"Make It or Break It's" Penultimate Season 1 Episode Hits Series Highs in Adults 18-34 and Across Core 12-34 and 12-17 Demos, and is the Show's No. 2 Episode on Record in Total Viewers, Adults 18-49 and Women 18-49

"Secret Life" is Monday's No. 1 TV Telecast in Prime in Viewers 12-34, Teens and Across All Core Female Categories

For the 9th Straight Week, "Make It or Break It" is Monday's No. 2 TV Telecast in Female Teens, and Also Ranks as Cable's No. 2 Scripted Show in Prime in Women 18-34

"Secret Life" and "Make It or Break It" Rank No. 1 in Their Time Periods in Key Demos

"Secret Life" and "Make It or Break It" Post Solid Double-Digit Percent Increases Week to Week in Total Viewers and Target Demos

"The Secret Life of the American Teenager" (8:00-9:00 p.m.)

ABC Family's critically acclaimed original series, "The Secret Life of the American Teenager," delivered impressive week-to-week gains, ranking as Monday's No. 1 TV telecast in Prime in Women 18-34 (876,000/2.6 rating), Viewers 12-34 (2.1 million/2.3 rating), Females 12-34 (1.7 million/3.7 rating), Teens (973,000/3.9 rating) and Female Teens (840,000/6.9 rating).

� At 8 o'clock, "Secret Life" dominated the competition, ranking as TV's No. 1 program in Women 18-34, Women 18-49, Viewers 12-34, Females 12-34, Teens and Female Teens. In Total Viewers (3.3 million), "Secret Life" qualified as cable's No. 1 scripted program in the hour.

� "Secret Life" grew its audience week to week by hefty margins, increasing by 18% in Total Viewers (3.3 million vs. 2.8 million), by 20% in Adults 18-34 (1.1 million vs. 916,000), by 21% in Adults 18-49 (1.7 million vs. 1.4 million) and by 17% in Viewers 12-34 (2.1 million vs. 1.8 million).

� Sophomore season to date, "Secret Life" exceeds year-ago time period levels by triple-digit percentages, improving by 312% in Total Viewers (3.7 million vs. 899,000), by 353% in Adults 18-34 (1.2 million vs. 265,000), by 331% in Adults 18-49 (1.8 million vs. 416,000) and by 439% in Viewers 12-34 (2.3 million vs. 427,000).

"Make It or Break It" (9:00-10:00 p.m.)

Vaulting by double-digit percentages week to week, Monday's penultimate freshman telecast of hit breakout series "Make It or Break It" hit series highs in Adults 18-34 (656,000/1.0 rating), Viewers 12-34 (1.4 million/1.5 rating), Females 12-34 (1.2 million/2.6 rating), Teens (705,000/2.9 rating) and Female Teens (632,000/5.2 rating). In Total Viewers (2.3 million), Adults 18-49 (972,000/0.7 rating) and Women 18-49 (813,000/1.2 rating), Monday's outing stood as the series' second-most-watched telecast on record, behind only its series debut in June 09.

� For the 9th consecutive week, "Make It or Break It" was TV's No. 2 program in Female Teens, and also ranked No. 2 for the night in Females 12-34, behind only "The Secret Life of the American Teenager." In addition, "Make It or Break It" was cable's No. 2 scripted show in Women 18-34.

� "Make It or Break It" ranked as TV's No. 1 program in its time period in Females 12-34, Teens and Female Teens, and cable's No. 1 program in Women 18-34.

� Week to week, "Make It or Break It" grew by significant double-digit percentages across most key demos, including by 21% in Total Viewers (2.3 million vs. 1.9 million), by 37% in Adults 18-34 (656,000 vs. 478,000), by 33% in Adults 18-49 (972,000 vs. 731,000) and by 27% in Viewers 12-34 (1.4 million vs 1.1 million).

� Season to date, "Make It or Break It" at least doubles to nearly triples year-ago time period averages across all key categories, specifically in Total Viewers (100% - 2.2 million vs. 1.1 million), Adults 18-34 (119% - 610,000 vs. 279,000), Adults 18-49 (100% - 966,000 vs. 484,000) and Viewers 12-34 (193% - 1.3 million vs. 443,000).

Source: Nielsen Media Research (National Ratings, Live + Same Day, 8/17/09, Year-Ago, 6/23-7/18/08; SLAT and MIOBI season to date: 6/22-8/17/09, most current).





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· MAKE IT OR BREAK IT (ABC FAMILY)
· SECRET LIFE OF THE AMERICAN TEENAGER, THE (ABC FAMILY)





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