or


[08/24/09 - 01:35 PM]
Lifetime's 'Drop Dead Diva' Delivers Its Highest Rated Episode of the Season Among Women 18-49 and Women 25-54
Lifetime spins the numbers for Sunday, August 23.

[via press release from Lifetime]

Lifetime's 'Drop Dead Diva' Delivers Its Highest Rated Episode of the Season Among Women 18-49 and Women 25-54

All-New Series Continues to Build Audience Week-to-Week

ARMY WIVES Scores Highest Household Number of the Season with a 3.3 Rating

LOS ANGELES, Aug. 24 -- On the heels of last Thursday's record-setting launch of Lifetime Television's hit unscripted series Project Runway, Drop Dead Diva, the Network's all-new, one-hour comedic drama series, delivered its highest ratings ever last night among Women 18-49 (1.8), a 16% increase over the season-to-date average, and Women 25-54 (2.0), a 13% increase over the season-to-date average. The Series, which airs Sundays at 9 PM ET/PT and stars break-out actress Brooke Elliott and popular comedienne Margaret Cho, averaged nearly 3 million Total Viewers (2,903,430 P2+), up 7% versus its season-to-date average and posted a 2.4 Household rating, up 10% from its season-to-date average.

Last night's episode, which featured special guest stars Kathy Najimy (King of the Hill) and Teri Polo (Meet the Parents), also grew at the half-hour mark in both demos - increasing 10% in W18-49 and 7% among W25-54. The Network formally renewed Drop Dead Diva for a second season last week, ordering 13 new episodes for 2010.

Guest stars throughout the first season of Drop Dead Diva include Paula Abdul, Rosie O'Donnell, Tim Gunn, Liza Minnelli, Delta Burke, Sharon Lawrence, Nia Vardalos, Jorja Fox, Gregory Harrison, Mark Moses, Marla Sokoloff, Shirley Knight, Faith Price, Devon Gummersall, Elliott Gould, Chuck Woolery and Diedrich Bader.

Moreover, Army Wives, which follows Drop Dead Diva at 10 PM ET/PT, continues to score solid numbers. Last night, it garnered its highest Household rating this season, posting a 3.3, which represents a 10% increase over its season-to-date average. Among W18-49, the Network's top original drama series delivered a 2.4 rating and a 2.8 rating among W25-54. Together, Drop Dead Diva and Army Wives make Lifetime the highest-rated and most watched Network in the Sunday, 9-11PM time period among W18-49.

In addition to the strong deliveries of Drop Dead Diva and Army Wives along with top performing original movies, Lifetime now has the number one unscripted competition show in ad-supported cable with Project Runway.

Last week's eagerly anticipated launch of Project Runway on Lifetime was a resounding success. The award-winning series generated a 3.2 rating among W18-49 (a 28% increase over the series' season five premiere) and a 3.3 rating in Households (up 32% from the season five premiere) on August 20, at 10PM ET/PT. The debut of Project Runway was the highest rated and most watched series premiere in both the Network's and program's history in key demos, and it was the highest rated and most watched competitive reality premiere in ad-supported cable for 2009 in the major demos, including Households, W18-34, W18-49, W25-54, W18+, A18-34, A18-49, A25-54 and P2+.

Its companion series, Models of the Runway, which premiered at 11PM ET/PT, generated a 1.4 rating among W18-49 and a 1.6 Household rating, averaging 1.9 million Total Viewers. Lifetime kicked off the launches of Project Runway and Models of the Runway with the two-hour special, Project Runway: All-Star Challenge at 8PM ET/PT, which secured a 2.2 rating in W18-49 and a 2.3 Household rating, and averaged 2.9 million Total Viewers. Lifetime dominated the night from 8 to 11:30 PM, as it ranked as the number one rated and most watched ad-supported cable network across key demos: W18-34, W18-49, W25-54, W18+, A18-34 and A18-49. Lifetime also out-delivered all broadcast networks in Prime among W18-34 last Thursday.

ABOUT LIFETIME TELEVISION

Lifetime is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (which includes myLifetime.com, LMN.TV, Lifetime Games, Roiworld.com, DressUpChallenge.com, Lifetimemoms.com and MothersClick.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.





  [august 2009]  
S
M
T
W
T
F
S
      


· ARMY WIVES (LIFETIME)
· DROP DEAD DIVA (LIFETIME)
· PROJECT RUNWAY (LIFETIME)









most recent ratings | view all posts
[03/30/15 - 01:29 PM]
ABC Family's "The Fosters" and "Chasing Life" Rise to Season Highs in Finales
ABC Family further spins the numbers for Monday, March 23.

[03/30/15 - 12:00 PM]
National Geographic Channel's "Killing Jesus" Nabs 3.7 Million Viewers, Scoring Highest Total Viewership in Network History
National Geographic Channel spins the numbers for Sunday, March 29.

[03/30/15 - 11:46 AM]
"The Walking Dead" Season Five Finale Is Highest-Rated Finale in Series History, Delivering 15.8 Million Viewers and 10.4 Million Adults 18-49
AMC spins the numbers for Sunday, March 29.

[03/30/15 - 11:27 AM]
Live + 7 Day Ratings: ABC's "Secrets and Lies" and "Fresh Off the Boat" Post Their Biggest Playback Gains Yet
ABC further spins the numbers for the week of March 9-15.

[03/30/15 - 09:37 AM]
Live + 3 Day Ratings: "Fresh Off the Boat" Emerges as Tuesday's #1 Comedy in Adults 18-49
ABC further spins the numbers for Tuesday, March 24.

[03/30/15 - 08:45 AM]
The "iHeart Radio Music Awards" Grows 21% Versus NBC's Average in Its Time Period Last Season Excluding Sports in Adults 18-49
NBC spins the numbers for Sunday, March 29.

[03/30/15 - 08:37 AM]
ABC's "Once Upon a Time" Is Sunday's Top Scripted Broadcast Series
ABC spins the numbers for Sunday, March 29.

[03/30/15 - 08:34 AM]
Sunday's Broadcast Ratings: CBS Holds Onto Top Spots in Viewers, Demos
NCAA overrun helps power the Eye to the front of the broadcast pack last night.

[03/30/15 - 08:34 AM]
2015 NCAA Tournament Delivers Record-Setting Numbers Through Elite Eight
CBS spins the numbers for Sunday, March 29.

[03/29/15 - 09:41 AM]
Saturday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
"48 Hours" was the night's most-watched program among the broadcast networks.

[03/29/15 - 09:35 AM]
"Saturday Night Live," With Host Dwayne Johnson, Is the #1 Telecast of the Night on the Big 4 Networks in Metered-Market Households and Adults 18-49
NBC spins the numbers for Saturday, March 28.

[03/28/15 - 08:53 AM]
Friday's Broadcast Ratings: NCAA Continues Its Reign for CBS
The Eye once again leads the night in total viewers and adults 18-49.

[03/28/15 - 08:36 AM]
"Grimm" Is Currently Reporting Its Top Total-Viewer Result Since January 23
NBC spins the numbers for Friday, March 27.

[03/27/15 - 01:13 PM]
Bravo Media's "The Millionaire Matchmaker" Earns Highest-Rated Episode of the Season with 2.2 Million Total Viewers
Bravo spins the numbers for Sunday, March 22.

[03/27/15 - 11:11 AM]
E!'s "The Royals" Shows Significant Audience Growth in Its Second Week
E! further spins the numbers for Sunday, March 22.