[08/25/09 - 02:53 PM]
Freshman Series "Make It Or Break It" Scores Ratings Gold in Season Finale
ABC Family spins the numbers for Monday, August 24.

[via press release from ABC Family]

Ratings Highlights for Monday, August 24, 2009 - Final National Ratings

Freshman Series "Make It or Break It" Scores Ratings Gold in Season Finale

Monday's Mid-Season Closer of "Make It or Break It" Hits Series Highs Across Target 18-34, 18-49 and 12-34 Demos and Becomes the Show's No. 2 Telecast on Record in Total Viewers

During its Season 1A, "Make It or Break It" is TV's No. 1 Show at 9 O'clock in Females 12-34, Teens and Female Teens, and the No. 1 Scripted Show in Women 18-34

For the 10th Consecutive Week, "Make It or Break It" Ranks as Monday's No. 2 TV Telecast in Female Teens, Behind Only "Secret Life of the American Teenager"

"Make It or Break It" Finale is Monday's No. 2 TV Telecast in Females 12-34, and Cable's No. 2 Scripted Show in Prime in Viewers 12-34 and Women 18-34

"Make It or Break It" Posts Solid Triple-Digit Percent Gains Over Year-Ago Time Period Levels in Total Viewers and Target Demos

"Make It or Break It" (9:00-10:00 p.m.)

Monday's mid-season finale of ABC Family's hit breakout series "Make It or Break It" registered series highs in Adults 18-34 (749,000/1.1 rating), Adults 18-49 (1.1 million/0.8 rating) and Viewers 12-34 (1.5 million/1.6 rating), and became the show's No. 2 telecast ever in Total Viewers (2.4 million). "Make It or Break It" also vaulted in with series highs in Women 18-34 (633,000/1.9 rating), Women 18-49 (921,000/1.4 rating), Females 12-34 (1.3 million/2.8 rating) and Female Teens (641,000/5.6 rating).

During its season 1A, "Make It or Break It" ranked as TV's No. 1 program in its time slot in Females 12-34, Teens (701,000/2.8 rating) and Female Teens, and TV's No. 1 scripted show in Women 18-34.

� For the 10th consecutive week, "Make It or Break It" stood as Monday's No. 2 TV program for the entire day in Female Teens, behind only lead-in "The Secret Life of the American Teenager." In addition, last night's finale ranked No. 2 among all TV telecasts in Females 12-34, and was the No. 2 scripted program on all cable in Prime in Women 18-34 and Viewers 12-34.

� During its season 1A, "Make It or Break It" generated impressive triple-digit percent increases over year-ago time period averages across key categories, including in Total Viewers (109% - 2.3 million vs. 1.1 million), Adults 18-34 (118% - 629,000 vs. 288,000), Viewers 12-34 (184% - 1.3 million vs. 458,000) and Females 12-34 (285% - 1.1 million vs. 286,000).

Source: Nielsen Media Research (National Ratings, Live + Same Day, 8/24/09; MIOBI season to date: 6/22-8/24/09 and Year-Ago, 6/23-825/08, most current).

  [august 2009]  


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