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[08/27/09 - 10:19 AM]
Late Show Audience Continues to Grow
CBS spins the late-night numbers for the week of August 17-21.
[via press release from CBS]

"LATE SHOW" AUDIENCE CONTINUES TO GROW

"Late Show" Up Versus Same Week Last Year, Versus Last Summer and Television Year-to-Date

Tops "The Tonight Show" for the Seventh Consecutive Week in Viewers...First in Adults 25-54

"The Late Late Show" Notches Its Sixth Straight Win in Viewers and Places First in Adults 25-54

CBS's LATE SHOW with DAVID LETTERMAN continues to grow its audience, posting audience gains versus the same week last year, versus last summer and television year-to-date, according to Nielsen live plus same day ratings through the week ending Aug. 21.

LATE SHOW delivered a 2.4/06 in households with an average of 3.41m viewers, up +26% in both households (from 1.9/05) and viewers (from 2.70m) compared to the same week last year (a week of rebroadcasts). LATE SHOW was up +22% in adults 25-54 (1.1/05 from 0.9/03), +14% in adults 18-49 (0.8/04 from 0.7/03) and even in adults 18-34 (0.5/02) compared to the same week last year.

Compared to last summer (from 6/1/09 when Conan O'Brien debuted as host of "The Tonight Show" through 8/21/09), LATE SHOW is up +11% in viewers (3.44m vs. 3.10m).

Television year-to-date, LATE SHOW is up +5% in viewers (3.71m from 3.54m) compared to last year.

In the week ending Aug. 21, LATE SHOW beat "The Tonight Show" rebroadcasts in households (2.4/06 vs. 1.8/05, +33%) and viewers (3.41m vs. 2.47m, +38%). The programs were tied in adults 25-54 (1.1/05, each). This marks LATE SHOW'S seventh consecutive weekly win in viewers over "The Tonight Show."

THE LATE LATE SHOW with CRAIG FERGUSON rebroadcasts posted a 1.1/04 in households with 1.53m viewers, up +10% in households (from 1.0/04) and +18% in viewers (from 1.30m) compared to the same week last year (also a week of rebroadcasts). THE LATE LATE SHOW was up +20% in adults 25-54 (0.6/03 from 0.5/03), +25% in adults 18-49 (0.5/03 from 0.4/02) and +33% in adults 18-34 (0.4/02 from 0.3/02) compared to the same week last year.

THE LATE LATE SHOW beat "Late Night with Jimmy Fallon" rebroadcasts in households (1.1/04 vs. 1.0/03, +10%) and viewers (1.53m vs. 1.28m, +20%) for the sixth consecutive week and tied "Late Night" in adults 25-54 (0.6/03 vs. 0.6/04).





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